Siobhan Carroll Email & Phone Number

Barrington, Ri, Us

Providence, Rhode Island, United States

Provide strategic counsel on a contract basis for B2B and B2C public relations and marketing clients.

Yardley, Pa

Led comprehensive marketing operations for a start-up healthcare technology and professional services company from inception including branding, content creation, market analysis, and growth strategy. Marketing Leadership:- Optimized product and services packaging by analyzing key value-adds, performing competitive research, defining market needs, and identifying target audience as the liaison between all key stakeholders, empowering a clearly defined offering. - Launched… Show more Led comprehensive marketing operations for a start-up healthcare technology and professional services company from inception including branding, content creation, market analysis, and growth strategy. Marketing Leadership:- Optimized product and services packaging by analyzing key value-adds, performing competitive research, defining market needs, and identifying target audience as the liaison between all key stakeholders, empowering a clearly defined offering. - Launched a multi-faceted digital brand including building social media content, developing an interactive website, managing ongoing media exposure, and implementing an SEO strategy, yielding consistent MoM website traffic growth. - Scaled brand awareness by aligning marketing with client needs across webinars, community events, public relations, digital advertising, and partnership development.- Created a data-informed go-to-market strategy through client targeting, proposal development, sales messaging, and marketing content such as case studies, one-pagers, and demonstration videos.Growth & Client Strategy:- Orchestrated a recurring webinar series on topics such as cybersecurity, technology, and privacy in healthcare from content development to event marketing, driving existing client retention and becoming a top lead generation tool. - Operationalized an omni-channel strategy across print, mailers, email campaigns, industry events, thought leadership presentations, and social media management, increasing renewals through targeted events and digital marketing. - Digitized professional services model by developing targeting trainings, expanding accessibility, and creating marketing messaging, eliminating service interruptions and retaining clients throughout the COVID-19 pandemic.- Managed branding and marketing integration following 2 mergers from analyzing and centralizing marketing and operations management to driving employee engagement, ensuring a seamless customer experience. Show less

Providence, Rhode Island, United States

Built and maintained a strategic client portfolio of finance, technology, healthcare, insurance, and retail companies for a full-service marketing and public relations agency, providing B2B and B2C marketing and PR guidance.- Developed custom strategic plans by listening to client priorities, understanding unique needs, defining KPIs, setting clear expectations, and building an actionable workplan, consistently gaining client buy-in and approval. - Drove marketing plan… Show more Built and maintained a strategic client portfolio of finance, technology, healthcare, insurance, and retail companies for a full-service marketing and public relations agency, providing B2B and B2C marketing and PR guidance.- Developed custom strategic plans by listening to client priorities, understanding unique needs, defining KPIs, setting clear expectations, and building an actionable workplan, consistently gaining client buy-in and approval. - Drove marketing plan implementation including creating key communications and messaging, developing aligned press relationships, and leading a multidisciplinary project team, resulting in coverage in leading local and national publications.- Created performance client reporting packages for both weekly and quarterly results, driving data-informed decision making. - Cultivated valued client relationships through collaborative problem solving, crisis communication planning, and ongoing guidance and advising on best practices, maintaining annual contract renewal rate. Notable Projects:+ Secured executive interviews with 100% of targeted publications for FM Global, a Fortune 1000 property insurer. + Created a marketing plan for a financial services company targeting women-owned businesses, growing revenue.+ Launched a new product to market including content development and PR strategy, receiving the PR Bell Ringer Award. Show less

Rhode Island, United States