Siobhan Davis Email & Phone Number

Ireland

Dublin, Leinster, Ireland

County Dublin, Ireland

London, United Kingdom

Email, Affiliates and Partnerships Manager responsible for promoting Experian Consumer Services products through email and various partners and affiliate channels. Managing a small team focused on development, growth and management of the marketing channel strategy, whilst driving sales growth of Experian Direct to Consumer products.The position requires a high standard of planning, executing and understanding of the customer lifecycle with a clear focus on acquisition targeting customer with the right message at the right time.As a target based role, the company relies on me to consistently develop and optimise existing partner and affiliate relationships, as well as being responsible for new business. I use Salesforce for pipeline management and reporting, as well as Adobe, CJ Affiliates, AWIN etcI work across Experian to leverage the consulting and technical teams to ensure I’m targeting the most profitable customers using a wide range of solutions including; Experian Marketing Services, ConsumerView, ChannelView and CCM (previously Cheetahmail).

London, United Kingdom

End-to-end management of national TV and Digital (Display, inc Mobile) marketing campaigns, with multi-million pound budget. Managed successful Outdoor, Radio, Press campaigns as well as project managing the end to end development of TV & Radio Sponsorship Campaigns.Full cycle of campaign management - developing strategy, planning, buying, creative design, executing and analysis/insight. Working on both acquisition marketing and brand marketing campaigns for all of Experian's multiple direct-to-consumer products.Above the Line: Brand and acquisition drivers through TV, Radio, Press, Sponsorship's etc- TV ad production and analysis- Multi million pound budget management- Cost audits, media buying efficiency- Competitor analysis- Agency management. Display and Programmatic: Full campaign management through agencies and direct- Programmatic- Video: YouTube, VoD Videology Tead, DBM etc- Content strategy/native advertising- Complex partnershipsEmail: Acquisition, Re-targeting and Prospect/Lapsed customer engagement

London, United Kingdom

End-to-end management of all off-line marketing campaigns including, TV, Press, Radio and Outdoor. Project managed the launch and execution of TV & Radio Sponsorship Campaigns. Managed online video including Youtube and Video on Demand.- TV, Radio, Press, Sponsorship (inc creative development)- Digitial - Youtube, VOD, Programmatic- Agency management

London, United Kingdom

Dublin, Ireland

Sydney, Australia

Ireland

Summer and part time job whilst attending College

Degree In Business Studies & Tourism

Bachelor Of Business (Honours) Degree