* Manage the CMS for multiple websites* Work with developers, regional account teams, and creative teams* Collaborate with marketing and design teams to plan and develop site content, style, and layout* Create and implement content schedules for people to produce or update content* Ensure the website content has a consistent look/feel and formatted to established brand standards* Work with developers to solve technical issues in displaying content* Ensure compliance with law (e.g. legal disclaimers and data protection)* Works directly with producers and accounts team to ensure all content for client’s websites is managed, sourced, and correctly uploaded* Ensuring quality control of the content* Exceptional Excel, PowerPoint, Word, Outlook and related computer skills* Improving and maintaining the development of website content* Coordinating the work of the creative team with client requirements * Uploading content, offers, images, and legal across all Canadian regions

* Liaise with technical providers, such as SaaS providers and Online Travel Agents* Provide technical support* CRM management* Content production* Developing web content strategy with the marketing team* Creation and maintenance of editorial calendar* Writing entertaining and informative search engine-optimized copy* Strong understanding of Google Analytics allowed me to target key customer segments* SEO/SEM activities and management* Media monitoring* Copy-writing* Oversee relationships with external content partners * Re-purposing content for different mediums, including social media and video* Coordinating creation of video content for website* Create content for social media channels* Updating all sections of the website including homepage and all other categories* Digital concierge duties

* Develops and executes digital and traditional marketing strategies and tactics to support CDS corporate, patient retention, acquisition, and branding on the clinic level.* Implements marketing and advertising campaigns by analyzing marketing data (campaign results, KPIs, ROI, conversion rates, web traffic etc.) to help shape future marketing strategies for CDS and its clinics.* Project manages multiple dental website builds in collaboration with developers; manages web content, blog-writing, website updates.* Responsible for SEO strategy, tracking and reporting on progress to drive traffic.* Conducts keyword and competitive research, writes SEO-friendly content, and manages on-page and off-page work.* Creates PPC ads and remarketing campaigns, tracks and reports on progress, updating strategy and content as necessary.* Builds email marketing and automation campaigns for patient retention and acquisition, complying with CASL.* Creates clinic newsletters/emails, text message campaigns, etc. touting news, promotions and services.* Manages contact lists/databases for marketing initiatives.* Manages social media platforms, content-posting/scheduling, with the ability to build and implement results-driven social campaigns.* Primary point of contact for marketing vendors such as photographers, videographers, web designers, etc.* Develops marketing collateral such as white papers, articles, clinic brochures, etc., responsible for design and writing conversion-friendly copy.* Designs, plans, and tests local direct mail campaigns.* Researches local clinic advertising opportunities.

* Developing and managing the project brand.* Updating and maintaining project web assets.* Producing (designing and/or coordinating) project documents, reports and publications.* Coordinating and/or directly developing communications content (including follow-ups)* Sourcing and publishing 150 articles/resources * Developing a dynamic communications plan, with an emphasis on enhancing the CRRF’s digital presence with active social media channels.* Continuing to improve the accessibility and usability of the CRRF website and digital library.* Enhancing online presence through continuous improvement of website and resource database.* Engaging in social media to broaden the Foundation’s reach.* Providing opportunities for dissemination of information and educational materials about race relations, Canadian identity and civic responsibility.* Promoting and coordinating engagements for CRRF spokespersons, as keynote speakers and subject matter experts on panels.* Strengthening relationships through contact database management and regular deployment of newsletters, blogs/news posts, and website updates.* Connecting with publishers and editorial boards on key issues.* Establishing research outreach program to raise awareness amongst academics, researchers and people working in race relations, with an emphasis on incorporating social media, subscription and news/blog updates.* Assisting with internship programs.* Supporting fundraising and sponsorship activities to support growth and achieve targets.

* Source content and produce e-newsletters for a range of associations using in-house CMS.* Manage a team of editors who produce e-newsletters for industry associations.
* Manage production of an editorial schedule of over 100 e-newsletters. 
* Oversee the daily editing process undertaken by editors.* Coordinating with clients regarding account inquiries. * Assist in production of basic e-newsletters elements including templates, media kits, press releases, and other digital media assets.* Edit e-newsletters according both to Canadian Press Style and MultiBriefs in-house style guide.

* Source content and produce e-newsletters for a range of associations.* Edit e-newsletters according to both Canadian Press Style and MultiBriefs in-house style guide.
* Work with editorial team to produce over 100 unique B2B association e-newsletters.* Build projects using in-house CMS. 
* Work closely with both internal and external clients.
* Assist in production of basic e-newsletters elements including templates, media kits, press releases, and other digital media assets.

* Using Radian6 to monitor client activities and campaigns.* Work closely with clients and internal teams to execute social media engagements for clients, including serving as a community service manager for clients' social space.* Creation and management of Facebook ad campaigns.* Manage portfolio of social media accounts and engage with audiences both reactively and proactively.* Analyze and review effectiveness of campaigns in an effort to maximize results.* Working on the Shoutlet platform to create custom Facebook pages for clients.* Working with clients and other shareholders to creating engaging content for Twitter and Facebook.* Content creation and maintenance.

* Research, create and assist in the delivery of a long-term SEO strategy that complies with best practice standards and will drive sustainable traffic.* Targeted and focused link building.* Assisting with PPC campaigns. * Assist in creating website structure, page structure and internal linking structure. * Advise on implementation of page optimization in page code.* Create detailed search engine optimization recommendations for assigned sites. * Keyword research.

* Audit content published for search engine optimization compliance. * Track and report search engine referrals, keyword rankings and other SEO traffic metrics for assigned sites.* Implement strategies for attaining high rankings for search terms. * On-page optimization, including detailed site assessment and meta tagging. * Off-page optimization, including development and acquisition. * Page copy and keyword optimization. * Monitoring and reporting.

* Co-founder of the Gamers Blog* General uploading duties within the CMS for both PCWorld.ca and MacWorldCanada.ca* Coordinating with various departments to ensure delivery of both the Weekly Brief as well as traffic drives* Creating and ensuring delivery of weekly newsletter* Sourcing Canadian content for both readers and advertisers on PCWorld.ca and MacWorldCanada.ca* Writing articles, help and tips, weekly downloads and other features for both PCWorld.ca and MacWorldCanada.ca* Organizing contests from advertisers as required* Attending offsite trade shows and seminars for business development purposes* Developing slideshows to further traffic goals* Responsible for analytics and daily metric requests* Uploading videos for both sites* Ensuring a rich media experience for site users* Quality assurance on sites* Assembling content for 24 Hours

* Meeting with both external and internal clients to create content for enewsletters* Developing templates for custom e-newsletters* Writing copy for e-newsletters* Ensuring daily, weekly and monthly delivery of e-newsletters* Quality assurance on both ITWorldCanada.com as well as ITBusiness.ca * Creating reports for internal and external clients on ad deliverability and other metrics

* Created content for MSN.ca* General uploading duties within the CMS for MSN Messenger, MSN.ca* Wrote and proofread copy for MSN Messenger, MSN.ca* Ensured all content was optimized for search engines

* Created and implemented changes to establish a viable Web presence* Maintained Website* Exercised editorial judgment by selecting stories from the print product for the Web* Impressed clients with speedy and accurate turnaround of projects* Wrote copy and proofread various documents * Formatted content for projects requiring the highest level of clarity and accuracy* Ensured all content was optimized for search engines* Wrote metatags for internal and external clients

* Edited video for use on-site* General design and uploading duties within the Content Management System as required for CTV.ca* Created multi-media packages for CTV as well as external clients, such as Sympatico * Maintained CTV's website

* General design and uploading duties within the Content Management System, as required for CMT.ca (Country Music Television), Screamtelevison.ca, Maxtrax.com, Documentarychannel.com and MovieCentral.ca* Managing ads and promotions in conjunction with other departments* Quality assurance for functionality and appearance* Regular maintenance of websites, including updates to major landing pages, creating show pages, etc.* Created and produced newsletters for core audience* Regular communication with internal clients

* Wrote/edited/published events and advertorials* Performed quality assurance on material provided by clients to ensure compliance with site's standards* Assisted in the maintenance of section pages where required* Dealt with external clients and vendors

* Wrote, edited, and published events and advertorials* Maintained and updated the Live Music Chart* Photographed, edited and posted pictures for the site