Siobhan Feeney Email & Phone Number

Sydney, New South Wales, Australia

Heading up the Perfetti Van Melle portfolio of confectionery brands at Stuart Alexander & Co. in Australia. Brands include Chupa Chups, Mentos, Mentos Gum and Fruit-tella

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, New South Wales, Australia

London, United Kingdom

London, United Kingdom

London, United Kingdom

York, United Kingdom

• Interim brand manager on Yorkie, managing the execution of the following campaigns:
• Launch of limited edition Yorkie Peanut
• The Yorkie 'Win a Weekend Man Pass' promotionAwarded Nestlé reward points for outstanding effort in managing these Yorkie campaigns alongside my Assistant Brand Manager role.

York, United Kingdom

• Key Achievements:
• Established growth opportunities and provided direction and vision across Nestlé through development and presentation of the 5 year brand plans for key brands (Milkybar, Toffee Crisp, Rolo).
• Presented several brand commercial plans at key customer sells (Co-op, Spar, Booker and P&H) demonstrating a clear understanding of brand, category, competitors, consumers and shoppers.
• Lead cross functional and regional teams to bring brand innovation and renovation projects to market successfully – Managed the launch of successful NPD (Toffee Crisp Honeycomb, Lion Peanut and Rolo Dark) and.
• Appointed Digital Champion for Confectionery Marketing having executed an extremely successful, award-winning and low cost Rolo digital campaign (youtube.com/RoloOfficial). The campaign gained over 2.5m views and.
• Built a holistic understanding of Milkybar’s consumers and shoppers, developing a detailed consumer portrait and brand essence. This insight will form the basis for future Marketing communications activity. As the.

Reading, United Kingdom

Temporary job at B2B Sales and Marketing agency post travelling/volunteering and before starting the Nestlé Graduate Scheme in Sept 2013, supporting with demand generation for technology companies across EMEA.

Since graduating and returning from travelling, I undertook part time promotional work for Touchdown Promotions and various other agencies. I have worked as a Brand Ambassador for companies such as Asda, Virgin Holidays, Halifax, Regus, Nuffield Health & Fitness, London Welsh Rugby, Staples and Belvita. Acting as the face of each organisation, this role.

BSc 1st class honours degree in Business Management*Awarded Brunel's 'Placement Student of the Year' award*See more details: http://www.brunel.ac.uk/bbs/news-and-events/news/ne_166405Awarded the John Quinn Memorial Prize (For the student who has contributed the most to wider activities within the School and student experience through Business Life Student.

Awarded Brunel's Placement Student of the Year for hard work and commitment while working as Cross Industry Marketing Executive at SAP. I was provided exposure to all areas within the department. My role ranged from demand generation, event management, campaign planning and execution, managing hospitality programs and acting as host for C-Level customers.

Undertook full time summer vacation work in an outbound call centre as a Telesales Executive cross-selling 3 mobile contracts to existing customers.- Consistently hit and exceeded sales targets as an individual and as part of a team.- Quickly obtained knowledge of all products and plans that were on offer and discovered innovative ways to position.

Part time job as a Customer Sales Assistant while completing A Levels.- Individually awarded ‘Outstanding Customer Service Award’ based on unprompted direct customer feedback.- Selected for additional responsibilities and customer service training to be one of small number of staff able to cover all areas of the shop floor and checkouts.- Interpersonal.

Bsc (Hons), Business Management, 1St Class Honours

Activities and Societies: Brunel Snow Club, Brunel Entrepreneurs, Brunel RAG (Raise & Give), Elected RAG officer for Brunel Lacrosse.

Education record

A Levels English Language (B), Psychology (B), Art (B) GCSEs 11 A* - B Grades English Literature (A), English Language (A), Maths (B).