Strategic leadership role, spearheading the growth and performance of the business from inception to become a leader in the events and activation across Australia and Asia. Building, coaching and mentoring a team of 29, I project managed the end to end creative, budget negotiations, supplier sourcing, PR and events to deliver outstanding solution for clients. Established in 2004, Xphyr is a market leading Brand and Marketing agency with a rich history of creating bespoke events for clients’ which have included Google, YouTube, Twitter and Spotify, ranging from activations, conferences, product launches and tradeshows. ♦ Grew Xphyr from a small investment to a multi-million-dollar agency, creating and driving commercial strategy and delivering exceptional events which cemented the business as a leader in the brand experience space;♦ Developed relationships and partnerships which doubled revenue YoY, growing the footprint internationally to cover Australia and Asia by setting up and overseeing a Singapore office;♦ Delivered events ranging from $5k to $11 million, planning and executing events including product launches, tradeshows, product launches, activations and tradeshows, on time and in budget;♦ Engaged consistently by high profile tech sector brands including Google, YouTube, Spotify and Google for their experiential marketing and product launches, developing strategic partnerships with influencers, delivering on increased brand recognition and lucrative sponsorship arrangements;♦ Developed and implemented the core business strategy, creating a winning culture and values driven workplace, supporting and driving high performance teams to deliver best in class outcomes for our clients.

Approached by the Managing Director of Cloudsolve to develop and nurture strategic partnerships, developing marketing and partnerships with clients and software providers, building strategic marketing and business proposals for key clients and improving CX. I successfully developed co-operative marketing channels and drove key relationships with complimentary businesses, including Locate Inventory, Big Commerce and Unleashed to increase our service offering, developing business proposals, managing budgets and communication to deliver successful business improvements and process automation. ♦ Identified and implemented new revenue channels for the business, establishing strategic partnerships which increased the company’s service offering to new and existing clients;♦ Collaborated with partners, generating the first cooperative marketing plans for the business, designed to allow the partners to have a way to introduce their software to the Australia, increasing Cloudsolve’s service offering to clients; ♦ Increased team performance and retention, motivating and nurturing the team, ensuring they have a voice into the direction of the business, feel valued and supported;♦ Acknowledged as a trusted advisor to COO’s and Operations Managers, by demonstrating a deep understanding of client needs, and offering them solutions based on their individualised requirements.

Planned, developed and executed the first ever self-financed franchisee conference by building partnerships and sponsorships strategies with clients and suppliers that were mutually beneficial, providing ongoing value and increased opportunities to the entire hotel network. Devised marketing strategies and revived client relationships through offering innovative solutions and delivering on delivering alliance outcomes. I developed and implemented an annual partnerships strategy with suppliers which increased brand awareness across through group, aligning regional campaigns to national supplier objectives to optimise relationships. ♦ Successfully delivered a profit generating conference, managing the budget and delivering on sponsorship targets, receiving exceptional feedback from clients, suppliers and partners;♦ Rebuilt and fostered client relationships, through developing and implementing a customer relationship strategy, increasing brand awareness and reputation;♦ Introduced a tiered sponsorship proposal plan and bespoke promotional calendar, developing and implementing a partnership strategy, aligned to all strategic goals.

Engaged to develop relationships and programs for mentors and develop the resources required for mentors and mentees for the Mentored program, founded by high profile entrepreneur, Mark Bouris, designed to bring content to SME business owners to educate and inspire them. Worked in collaboration to build the platform from inception to completion, driving membership to the program, oversaw all member onboarding, building and delivering proposal and sponsorship capabilities, facilitating the introduction of mentors to the network.♦ Optimised member engagement, designing and launching the first-ever member memberships platform and strategy, enabling detailed identification and conversion of clients and implementing a dynamic communications strategy to program;♦ Maximised member retention, analysing member behaviour, identifying trends and deriving insights on their expectation, allowing the business to deliver on its commercial objectives;