Siobhan Oldham Email & Phone Number

Greater Los Angeles Area

Azestfor extending dog's lives through nutrition. We believe in the power of food and treats having a meaningful and positive impact on dogs health. Our vitamin mineral blend allows pet parents to make fresh, whole food ingredients into a nutritionally complete and balanced diet tailored to their dogs specific needs. Sold thru amazon and our ecommerce website. Twenty four step by step instructional recipes and cooking demonstration videos are available for free online @ www.azestfor.com.

• Develop unique strategies that utilize a full range of online marketing initiatives for client campaigns.• Built E-Commerce store on the Magento platform• Created and manage thriving niche social community.• Design & implement integrated digital marketing programs that engage consumers and drive ROI.• Conceptualize, develop, and execute core branding and marketing strategies for clientele.

• Provided consistent direction and leadership to marketing team. Ensured the effective execution of all marketing tactics (sampling programs, advertising, trade events, PR, sales collateral, etc.).• Recruited outside advertising agencies to partner with on developing brand strategy.• Supervised outside agency/designer to ensure effective execution of beverage can redesign,• Managed $15 Million sponsorship package with UFC - Ultimate Fighting Championship, leveraging the marketing opportunities to optimize brand exposure.• Took the lead on weekly, monthly, and quarterly strategic reviews and presentations.• Created and managed critical monthly sales reports, ad-hoc analysis, including geographical analysis and AC Nielsen data.• Designed ROI modeling system for “shelf contract” analysis• Saved $150,000 by re-negotiating AC Nielsen & Tabs contracts to 50% of original rate.

• Position created to bring me on board.• Spearheaded initiative to move infomercial production in house, saving the company $200,000 per commercial. Increased delivery schedule by six weeks.• Worked closely with legal counsel to ensure all advertising (infomercial, catalog, internet & print) claims and messaging were compliant with FDA regulations.• Created flow charts and time lines to outline new SOP’s for creative process.• Designed Telemarketing call center performance reporting graphs, supervise updates.• Created new service based program, lead it through development and modeling.• Developed models for analyzing viability/profitability of new offers and test campaigns.• Liaison between departments (Finance, Operations, Telemarketing and Marketing), ensuring a smooth, up to date flow of information keeping parties proactive, strategic, efficient and accountable.

Line Producer- Bowling For Columbine- (Winner Academy Award – Best Documentary Feature)Managed all aspects of production. Wrote and administered $2 Million dollar budget that translated Directors vision into logistics and expenses. • Assured films financiers project was on schedule & on budget.• Recruited crew and support staff, motivated team to keep performing to the highest level, even on 18 hour shoot days.• Convinced vendors to reduce equipment rental rates by as much as 75% in exchange for film credit.Line Producer- Rage Against The Machine Music Video “Testify”Production Manager-The Awful Truth (Season One & Season Two)Co-ordinating Producer- Michael Moore Live

Founder

Bachelor Of Commerce, Accounting & International Finance

Bachelor Of Arts, Economics

Post Graduate Diploma Broadcast Communications, Political Studies