Responsible for leading a dedicated team for publication management, review/approval of promotional and non-promotional materials and guidance related to content development and omnichannel communications. Highlights so far that have made a difference to the business are:o Establishing a Centre of Excellence and high performing team delivering outcomes and developing strong working relationships with internal stakeholders o Delivered a publications process (SOP) for the development and management of publications o Strategy and planning for content development, including pre-launch planning and omnichannel communicationso Leadership of initiatives to improve internal collaboration, ways of working and operational performance

With a growing and diverse range of stakeholders and the move towards virtual engagement, Medical Affairs is looking to gain insights from HCPs and patients through research. Responsibilities included:o o Providing consultancy and solutions for Medical Affairs clients seeking insights to inform strategies and plans, including scientific message testing and global advisory boards on KEE communication preferenceso Leading a real-world Service Evaluation with cancer centres to identify potential opportunities to increase capacity and patient flow. Co-author for the BOPA presentation of results from The Royal Marsden.o Implementation of HCP/patient projects using appropriate methodologies (qualitative, quantitative, real world evidence generation and social media research)o Client service, operational excellence, marketing and board membership

Developed strategic engagements and relationships as part of the CRUK Manchester Institute and The Christie. Enhanced collaboration between science, technology, clinical teams and patients with the aim of improving experiences and outcomes. It continues to be a delight to have worked with so many talented individuals.Responsible for the strategy and implementation for engaging with stakeholders, communications and publications. Highlights include:• Achieving significant increase in congress presentations, publications and communications • Established a framework for patient engagement, facilitating focus groups and in-clinic interviews to gain insights about trial designs and devices• Membership of a Molecular Tumour Board (MTB) and evaluating and implementing variant analysis software to support decision making• Showcasing the difference technology in clinical trials can make, through generating impactful content (videos, news items, annual reports and materials) and multi-channel communications (website - www.digitalecmt.org, social media and events)

Global respiratory franchise - observational study (NOVELTY) Leadership and development of global communications, congress and publications strategy and planning. Highlights include:• Engaging with External Experts through the Scientific Committee to develop and shape publications, congress and communications strategies and plans• Leading the communication strategy and seeing the branding, website, exhibition and study materials come to life (see noveltystudy.com)• Implementation of the congress strategy and multi-channel and digital solutions for both internal and external communications• Raising awareness internally through engagement with senior leaders and exciting our marketing, medical and MSL teams • Developing patient materials including an innovative animation to support study engagementCOPD - Aclidinium franchise *Integration of acquired team and aclidinium franchise, with a focus on developing a forward looking, integrated and strategic communications, congress and publications approach for both internal and external stakeholders. Achieved 15+ peer-reviewed publications annually.

Strategic planning and integration of an acquisition for a compound for gout. Assessed the scientific communications, alignment with medical need, business priorities and implemented value added solutions. Highlights:• Leadership of the congress, publications and communications strategy and plans• Significantly increased congress presence, publications, internal and external scientific communications and MSL engagement• Developed medical education symposia, and MSL materials in collaboration with external experts to raise the profile of gout • Implemented innovative virtual patient advisory boards to co-develop an internal patient language lexicon

Leadership, strategy and implementation for the scientific communications across the neuroscience portfolio, ranging from a marketed product to a pre-launch, co-development compound and early phase development, all in MDD. Highlights:• Engaging with external experts to gain insight, understanding and inspiration • Adopting innovative solutions, styles and formats to create 20+ meaningful educational symposia• Leading global teams and collaborating with colleagues within and across business areas• Developing mechanism of action messaging and science programmes