Working with senior management teams of businesses who want to further scale their international trade. Focused on identifying strategic opportunities using a series of intensive management workshops in order to develop a clear marketing strategy that will drive measurable results.For more info check out https://www.enterprise-ireland.com/en/funding-supports/Company/Esetablish-SME-Funding/Strategic-Marketing-Review-Brochure-2016.pdf

- Mentoring Enterprise Ireland clients in order to create strategic marketing plans and engaging communications- Particular focus on food, retailing and professional services sectors - Core competencies - strategy, creating effective websites, message craft, digital marketing, innovative communications and communicating a business story online that sells

MSc Global Branding

- Helping businesses understand their markets and customers in order to excel and grow profit. - Helping businesses to identify business issues and market opportunities.- Helping businesses to create engaging communications- Focusing on delivering profitable growth by developing strategic marketing programmes.- Specialising in advise on strategy, brand, communications and digital.

Marketing expert on Global Action Plan Board who are activating a new organisational strategy

Marketing Advice for Business Start-Ups/SMEs for Tolka Area Partnership’s Enterprise Arm.- Getting Start-Ups to understand completely their market from a customer point of view. - Helping SMEs identify their position of competitive distinction- Enabling SMEs to communicate with impact and relevance. - Advising on marketing strategy, key market segments, communications, design, branding, advertising, synergies, strategic partnerships, prioritisation of launch, execution of plan, measurement of results.- Particular expertise in Strategy, Digital marketing and Branding.- Supported associated business association launch, acted as Marketing Mentor- Crafted online business hub for TAP to support local businesses.

Brand Coke and Coke Zero Brand Manager. - A key member of the brand team in Coca Cola Ireland, tasked with the development and delivery of a comprehensive annual brand plan for Brand Coke & Coke Zero to deliver on key profit, share, consumer and volume targets.- Accountable for every aspect of the day-to-day delivery of Coke's brand plan including management of all media, communications development, agency management and consumer insight. Media incl TV, Cinema, Radio, Press, Radio, PR, Retail Media, Website and Social Media, - Working closely with Coke's bottling partner to ensure brand plans supported channel plans and were activated successfully in trade. - Led the development of Coca Cola's award winning digital campaign in order to communicate more engagingly with Irish teens. - Development of all joint Coca Cola & McDonalds promotions, communications and retail point of sale.- Solely responsible for Coca Cola’s successful cross brand FIFA World Cup promotion on TV, online, instore as well as the overall management of the FIFA World Cup Trophy Tour in Dublin and Belfast. - Activated 'Quantum of Solace' Bond promotion both online and on mainstream media in order to grow Coke Zero listings and share.

- Responsible for managing Fanta’s No. 1 position within the carbonated orange category by implementing the Island of Ireland Fanta brand plans.- Worked with agencies to develop effective new communication plans to maximise media across TV, outdoor, digital and cinema.- Worked on award-winning Powerade ‘Never Give Up’ campaign development, brand ‘think-ins’, Pre-Hydration Sampling Tour with sports clubs nationwide. - Co-ordinated NPD work with bottling partner, production teams and packaging personnel to navigate new product and pack innovations to market for Fanta and Powerade.

- Defined strategy and communications plan for Voice Growth within a €120m portfolio which included International Voice, Voice over Internet Protocol (VoIP), 11811 directory enquiries and Cards & Payphones.- Developed, launched and marketed international voice packages and VoIP products for eircom.- Developed and implemented impactive communications plan across press, digital, radio, outdoor, TV and PR.

May 02 – Dec 05 Product Group Manager, Confectionery- Championed dynamic new portfolio strategy to meet commercial and shopper needs resulting in new product launches that drove key market share growth- Developed strategy across Nestlé's Take Home confectionery category to deliver share growth in a declining confectionery market. June 01 - Apr 02 Chilled Brand Manager- Developed strategy and promotional plans for three key categories within chilled division; Buitoni Italian range, Herta continental meats and Nestle Chilled Dairy.Sept 99 - May 01 Brand Operations Manager- Promotions implementation, packaging development and budget management across Nescafe, Chef and Fruitfield brands.

- Developed a fresh approach to NBW's advertising in a conservative industry- Designed NBW’s first ever website.- Organised, wrote and co-ordinated press releases, PR events and briefings.-Designed and created content for all corporate literature.- Implemented successful Helpline which delivered new customers.