Ux/Ui Developer
Current• Solely led the full UX/UI overhaul of Geospatializer.com, enhancing user experience and visual coherence for this flagship brand. Additionally, designed the complete UX/UI framework for a web portal hosting multiple analytical applications• Conducted a site-wide UX audit for UI discrepancies and copy errors• Conducted user persona research for contact and organizational personas and created persona cards for franchise segments and general client segments • Conducted competitive analysis, authored technical marketing content, and conducted a targeted marketing program for five key segmentation areas to enhance the company's brand positioning• Conducted site-wide user journey mapping • Oversaw business copywriting intern's projects as an intermediary • Performed ad hoc tasks in preparation of company’s attendance at a franchise trade show and captured leads on the floor, leading to a 10% increase in leads • Provided user experience consulting for various departments, resulting in improved user experience across all areas of the business