Siphiwé plays a pivotal role as a Digital Designer at Blueprnt Studio, crafting innovative digital experiences. She collaborates with other designers on her team and clients to translate brand narratives into visually stunning digital designs. With a focus on aesthetics and functionality, they bring creativity to life in the digital realm. Continuously staying abreast of digital design trends, Siphiwé contributes to the studio's commitment to delivering cutting-edge and impactful design solutions.

During a three-month contract as an Adobe Brand Partner, Siphiwé focused on promoting Adobe Photoshop and Adobe Express. In this role, she developed and shared engaging content and created tutorials to enhance brand visibility and user engagement. Siphiwè effectively analysed campaign performance and utilised digital marketing strategies to showcase Adobe’s innovative tools to a wide audience, contributing to increased awareness and user interaction.

Throughout a one-year internship as Marketing Executive at Novo Ventures, Siphiwé collaborated with a diverse array of high-growth companies. She played a pivotal role in steering growth initiatives by devising and executing comprehensive marketing strategies. Responsibilities encompassed the creation of engaging social assets, orchestration of email marketing campaigns, and the design of digital content for both social media and printed advertisements.Beyond campaign execution, Siphiwé meticulously tracked marketing analytics, providing valuable insights for strategic decision-making. Regular meetings with board members were a key aspect, where she delivered in-depth feedback on business social growth and interaction.In addition, Siphiwé actively managed and optimised paid advertising campaigns, ensuring a targeted and impactful reach. This multifaceted role enabled her to gain valuable experience across various facets of marketing, from creative design to data-driven decision-making.

As the Marketing Manager for a leading UK hair company backed by Virgin and Richard Branson, Siphiwé was instrumental in driving substantial growth in the brand's social media presence. By crafting engaging and trend-aligned content, including digital social assets, she played a pivotal role in increasing the brand's followers from a couple of hundred to an impressive over 10 thousand. This success underscored Siphiwé's ability to create impactful digital assets that resonated with the audience, contributing significantly to the brand's online visibility, follower growth and increase in sales.

In her role as Marketing Manager for the Afro Caribbean Society at Aston University, Siphiwé played a crucial part in fostering inclusion and community building. Recognising the significance of representation, she was dedicated to creating an environment where individuals felt comfortable and connected. Responsible for the promotion of society activities and events, Siphiwé developed successful strategies to ensure effective advertising, striving to make the society and its vibrant activities widely recognised across the university community.