- Created weekly and monthly multi-platform social media calendars, both copy and assets, that successfully grew audiences, drove engagement and established brand awareness - Pitched, wrote and edited 4-5 pieces of engaging wellness/beauty content ranging in length from 250 to 2,000 words for top-tier publications such as Vogue, Teen Vogue, Allure, and Refinery29

- Identify emerging wellness/beauty influencers and trends using social media platforms, attending trade events and interviewing industry experts - Build brand awareness by developing relationships with members of emerging wellness/beauty communities - Lead beauty/wellness content strategy, digital and editorial, and present forward-thinking ideas to stakeholders - Ideate, write and edit 15-20 hair, beauty and wellness stories per week for ESSENCE’s digital site- Produce digital hair, beauty and wellness articles and galleries using ESSENCE’s SMS system, DCMS - Ideate, write and edit 2-4 stories, including features, for ESSENCE’s monthly magazine - Work across teams, marketing and photo, to ensure ESSENCE’s hair and beauty content aligns with the brand’s voice - Conduct market appointments and meet with brands to stay abreast to current trends and products in the market best suited for ESSENCE’s target demographic

- Spearhead agency influencer-marketing initiatives from conception to execution - Independently identified, vetted and built relationships with 150 upcoming regional influencers, who became local ambassadors for the brand, that created and shared original brand specific digital content - Established and tracked assigned marketing budget for each project and worked across teams, both internally and externally, to ensure all timelines and budgets were maintained

Liaise with key departments across the organization including Product Development, Operations, Packaging and Creative on the development of new product launches. Assist with the implantation of the company’s overall Global Marketing plan to ensure all key milestone dates are met. Research and analyze market trends and competitive, including competitive shopping, for product gaps and opportunities.

- Elevated brands within the digital space through the development and execution of strategic campaigns - Worked directly with brands across various categories to facilitate and execute strategic partnerships including co-branded products, pop-up consumer experiences, and exclusive promotional items

Created and published compelling digital content. Executed and tracked international celebrity/influencer seeding programs. Conducted extensive consumer and client research - compiled findings into detailed client ready documents. Assisted PR and Social media teams to ensure all timelines were met.

Maintained and developed existing client relationships while identifying new businessopportunities. Administered in-person and virtual trainings for a complex online financial research tool and Excel Plug-In.