• Lead day-to-day operations for paid marketing channels, including Paid Search, Social and Affiliates.• Collaborate with internal teams to create campaign briefs, ad campaigns and ad copy for all paid channels.• Analyze campaign performance using Google Analytics and Looker Studio, providing actionable insights.• Develop and execute affiliate strategies aligned with business objectives to optimize campaign performance, while also fostering and nurturing long-term partnerships with… Show more • Lead day-to-day operations for paid marketing channels, including Paid Search, Social and Affiliates.• Collaborate with internal teams to create campaign briefs, ad campaigns and ad copy for all paid channels.• Analyze campaign performance using Google Analytics and Looker Studio, providing actionable insights.• Develop and execute affiliate strategies aligned with business objectives to optimize campaign performance, while also fostering and nurturing long-term partnerships with publishers to maximize effectiveness.• Spearheaded the seamless integration of Salesforce Marketing Cloud with Meta ads in collaboration with the CRM team, ensuring successful project completion. Show less

• Conducted user experience analysis for the website | Formulated SEO strategy (Keyword research, Ranked Pages) | Redesigned landing pages | On – Page SEO | Technical SEO | Generated high-quality backlinks | Google Indexing | Supported with analysis of performance

Dealt with client acquisition at Eglaf with responsibilities as follows: - Mentored and successfully led the agency to 15 clients in 3 months as well as established long term relationships. - Negotiated new contracts and closed agreements to maximise profits- Served as the lead point of contact for all customer account management matters- Communicated the progress of periodical initiatives to internal and external stakeholders- Assisted challenging client requests or issue… Show more Dealt with client acquisition at Eglaf with responsibilities as follows: - Mentored and successfully led the agency to 15 clients in 3 months as well as established long term relationships. - Negotiated new contracts and closed agreements to maximise profits- Served as the lead point of contact for all customer account management matters- Communicated the progress of periodical initiatives to internal and external stakeholders- Assisted challenging client requests or issue escalations as needed- Prepared reports on account status Show less

- Researched and identified new business opportunities - Arranged business development meetings with prospective clients - Promoted company’s products while addressing client’s objectives- Built long term relationship with new and existing customers- Managed accounts and strengthened relationships with internal teams to develop strategic marketing plans and ensured KPI’s are being met for the clients

- Planning, developing and implementing key PR strategies - Facilitated recruitment to expand our team in Seoul as well as held awareness campaign in different university campuses across Seoul.- Teamed up with other local NGO's and raised further capital to increase the outreach of the programme. - Maintained and updated information on the social media accounts- Fostered community relations through different meet-ups and events

- Contributed in developing content for donor reports and brochures for the "water for life" project in rural Sindh, Pakistan.- Supported the team in conducting fundraisers for the NGO.

• Dealt with inbound Customer service for US based campaigns for AT&T & Time Warner Cable.• Hit daily targets of 15 Sales per day. • Resolved customer queries.

- Managed daily social media activities.- Generated content for the youth development program initiated by CHRS Pakistan.- Assisted the Program leader in various marketing activities.