Siraj Rahman Email & Phone Number

. Over 15 years of work experience in marketing and sales management at various companies such as Imperial Tobacco (ITCAN), Colgate-Palmolive (Oral Care), British American Tobacco (BAT) and Hudson's Bay Company. Successfully led numerous complex, innovative, growth-focused marketing and sales initiatives. Managed and achieved sales target for multi-category business unit that generates a net revenue of $8.6 million in a quarter . Deep knowledge on the Consumer Package Goods (CPG) retail trade from having worked with most major CPG retailers. Experience in identifying consumer opportunities in multi category product line and engage with key stakeholders to drive market share and volume . Successfully launched new products, brand line extensions in multiple trade channels . Self-motivated, energetic and result oriented team player. Experienced in consumer research, analyzing data and consumer preferences. Strong problem solving and interpersonal skills with outstanding relationship-building abilities gained by negotiating with various trade partners . Extensive experience in managing cross-functional projects as a project lead for brand launch, HR software development, supply chain lead time reduction to bring efficiency, cost cutting project initiatives at BAT, Colgate, Hudson Bay Company and Imperial Tobacco . Successfully completed various professional training on Brand, Sales and Communication management and Project Management. Extensive experience in Sales softwares, market performance data, MS Office products

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  Sales And Marketing Specialist

  Imperial Tobacco

  Jan 2006 - Present - Oshawa, Ontario

  . Seasoned account manager with diverse experience in B2B sales, marketing, relationship development, and strategic planning. Experienced in multi category product management with numerous product launches and campaigns to drive consumer awareness to increase revenue, gross margin, and market share. Work in collaboration with c-level executives to develop and execute marketing plans to exceed sales while also understanding the needs of the market. Able to capture 6.28% from JUUL (vape category) in less than 7 months with increased sales revenue by implementing strategic attack plan, investment and understanding consumer needs at point of sales level. Execute against Countdown to launch plans to support on time completion of deliverables to commercialize building blocks; co-ordinate cross-functional resources as required. Participated in“insight workshop” at British American Tobacco to analyze market research data as well as to better understand consumer preferences. Negotiating independent retail contracts and maintaining and monitor compliance for key targeted accounts that meet the criteria outlined by regional direction within assigned budget allocations and maintaining proper account information. Managed and coordinated trade shows between to promote Imperial Tobacco brands. Increased premium brand share and volume growth within the 1st quarter of 2016 and received certificate of recognition from company CEO. Designed and facilitated effective training programs to support sales efforts and promote sales performance improvement process . Continuously monitoring brand performance to identify opportunities for growth and accordingly managing sales strategies

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  Delhi University

  Bba