. Seasoned account manager with diverse experience in B2B sales, marketing, relationship development, and strategic planning. Experienced in multi category product management with numerous product launches and campaigns to drive consumer awareness to increase revenue, gross margin, and market share. Work in collaboration with c-level executives to develop and execute marketing plans to exceed sales while also understanding the needs of the market. Able to capture 6.28% from JUUL (vape category) in less than 7 months with increased sales revenue by implementing strategic attack plan, investment and understanding consumer needs at point of sales level. Execute against Countdown to launch plans to support on time completion of deliverables to commercialize building blocks; co-ordinate cross-functional resources as required. Participated in“insight workshop” at British American Tobacco to analyze market research data as well as to better understand consumer preferences. Negotiating independent retail contracts and maintaining and monitor compliance for key targeted accounts that meet the criteria outlined by regional direction within assigned budget allocations and maintaining proper account information. Managed and coordinated trade shows between to promote Imperial Tobacco brands. Increased premium brand share and volume growth within the 1st quarter of 2016 and received certificate of recognition from company CEO. Designed and facilitated effective training programs to support sales efforts and promote sales performance improvement process . Continuously monitoring brand performance to identify opportunities for growth and accordingly managing sales strategies