I oversee signage projects from conception to completion, encompassing initial design, production, fabrication, and installation. I take responsibility for crafting client-approved signage designs, ensuring clear communication with all stakeholders throughout the project lifecycle. This includes technical clarifications, progress updates, revisions, and coordination with the installation team for seamless project handover. I actively contribute to developing production processes, finding solutions for custom signage needs, and analyzing market trends and competitor activity.Additionally, I manage WoodPanel.co.uk, a subsidiary of Clarity Group specializing in interior fit-outs, wall paneling, LED lighting, and woodwork. My responsibilities here include website maintenance using WordPress, stock status management, and processing wood panel orders. I also play a role in marketing and advertising by preparing technical data sheets, installation guides, catalogs, and presentations.Furthermore, managing exhibition stands for diverse clients at Clarity Event Management, a subsidiary of Clarity Group. Collaborating with clients to understand their needs and translate concepts into visual presentations. Preparing technical submittals for modular exhibition stands. Manage all project phases, from initial design and client approval to fabrication, installation, and final delivery. This included product displays, digital LED screens, and all associated services.

Working as a Project Designer for Modulex Signage and Wayfinding Projects on a contract basis. Modulex is a globally recognized leader in signage solutions, offering comprehensive services from concept to completion. Having products technical knowledge of the internal and external range of the Modulex signage systems, various components, modules, GSF sign family, material finishes, various types of printing/graphics, and customized signage.

For nearly seven years, I worked as a Project Manager at Rochan Signage Solutions, the official Modulex representative in Saudi Arabia. In this role, I held overall responsibility for signage business operations and project management. Delivered complete signage solutions for a wide range of clients encompassing educational institutions, healthcare facilities, airports, shopping centers etc.My core duties include:▪ Signage Project Management: Leading projects through all stages, from initial study and wayfinding solutions to site visits, bill of quantities preparation, technical specification review, tender document management, and cost analysis. I proactively proposed alternative solutions to ensure project feasibility within budget constraints.▪ Client Communication & Negotiation: Fostering strong relationships with clients and stakeholders through clear communication regarding technical aspects, negotiations, and project approvals.▪ Project Execution & Oversight: Overseeing all project phases, including outsourcing major signage and wayfinding services, design, printing, production, implementation, and maintenance.▪ Marketing & Sales Support: Contributing to marketing and sales efforts by preparing presentations and technical submittals for potential clients.

I previously served as a Project Controller at Rochan Signage Solutions. In this role, I developed proposals with technical specifications, customized graphic design layouts, and perspective views. I also prepared presentations and signage project submittals for marketing and sales, designed and maintained the company website, and managed sales reports, stock updates, invoices, and payments. Additionally, I coordinated local and international material purchases and actively participated in signage projects, including technical submittals, artwork creation, digital/vinyl printing, silkscreen designs, and product drawings.

I served as a Projects Coordinator & Graphic Designer at Rochan Fine Arts. Here, I provided graphic design services for signage layouts, presentations, and marketing materials. I also operated digital printing machines for various media, maintained documentation processes, and prepared signage samples, advertising displays, and promotional materials. Furthermore, I participated in conducting art exhibitions.

I started my designing career in A1 Adv. & Marketing. I met with clients to gather information, prepared design layouts and final artwork for advertisements, brochures, and other marketing materials. I also participated in promotional events and managed proposals.