A core member of the Executive Team reporting to the CEO and responsible for identifying, developing, and implementing strategic initiatives geared towards achieving profitable growth and diversification of SACC business in Hospitality, Travel, Tourism and Retail sectors – in line with Saudi vision 2030.Leading the strategic plan of company transformation after shifting from being a Governmental entity to a publicly listed private company growing strong and more independent. Structured and managed the build out of the new corporate business development department as well as setting up the scope defining the identity for the department and its future strategy. • Participating in the strategic direction in identifying high value opportunities, addressing critical opportunities towards the overall transformation plan of the company.• Oversaw & Turned around consumer market analysis that lead to actionable recommendations for competitive marketplace advantages, enabling the business team to position the company's products to outsell competition, focusing on all consumer business decision product categories. • Generated and handled top-tier client accounts from all industries. • Set objectives and strategies to ensure all clients receive consistent first-class service and attention.• Handle objections by clarifying, emphasizing agreements through differences to a positive conclusion; use a variety of styles to persuade and negotiate appropriately.

Responsible for leading the strategic growth initiative to establish a strong foothold for the company in KSA’s growing high-end luxury goods e-commerce retail market by creating a seamless shopping experience online, on-ground and inflight with the objective of tripling the online retail revenue in 3 years.• Setting-up the ecommerce team, developing the new organization and end-to-end processes for creating superior customer experience• Leading the team to transition the business to a new state of the art ecommerce platform (design, development, implementation, customer migration)• Developing the new product portfolio for the ecommerce business• Developing and executing the digital marketing strategy to increase the traffic volume and enhance the conversion rates• Leveraging big data analytics to enhance customer insight and inform decision making in product management and marketing

A key member of the management team who played a crucial role in turning around the company from a small business to 200M+ SAR business. Started as a management trainee in 2003 and rose through leadership positions in various functions to quickly become the 2nd in command responsible for strategy, business development, and operations.I report to the President of the company and handle vital responsibilities that include; • Driving new projects prospecting efforts and propose action plans to generate revenues;• Overseeing the operations and performance of the entire Company and managing its compliance regulatory requirements;• Establishing and monitoring progress of setting targets, policies, and procedures for enhancing financial performance, safety and quality.• Directing project Functional managers in utilizing the organization’s resources in the most effective way possible;• Establishing and leading a program for the recruitment, retention, training and development of competent senior project leadership to expand business competencies;• Developing business plans and budgets in order to maximize revenue and support sustainable growth.• Overseeing daily activities of professional staff.• Improving the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting and flow of information.• Managing and increasing the effectiveness and efficiency of all services through improvements to each function as well as coordination and communication between support and business functions.• Playing a significant role in long-term planning, including an initiative geared toward operational excellence.• Reviewing project plans to determine time frame, funding limitations, and procedures for accomplishing project, staffing requirements, and allotment of available resources to various phases of project.

• Supported the transition of C1 Group from a small-sized business to one of the largest commercial interior design and construction companies in KSA within 10 years• Increased C1 revenues by 800% (millions of Saudi Riyals) over ten years• Achieved manpower growth for C1 from 30 employees in 2008 to 260+ well-trained, highly skilled and experienced employees in 2017• Transformed the Furniture department from the least revenue generating to the most revenue generating: increased revenues by 1560% (millions of Saudi Riyals) over ten years• Adapted to Nitaqat regulation implemented by the Ministry of Labor in 2013 and managed to achieve and sustain Platinum ranking for C1• Improved C1 image and boosted customer satisfaction as evident by third-party customer review surveys• Enhanced the experience of C1 employees by turning around the work environment and instituting an incentive scheme• Shifted C1 Engineering and Customer Service departments from subjective measures to an objective KPI-measured culture that led to fair employee assessments and rewards• Resolved C1 delivery and warehouse issues by signing deals with Italian factories to train delivery and warehouse employees• Named Champion by C1 for winning LEED Platinum Certificate for Commercial Interiors• Named Champion by C1 for sealing the partnership deal with DEGW, a leading design firm in Milan, Italy• Named Champion by three major international partners of C1 for reaching their highest sales around the world in 2013, 2014