Marketing And Product Manager
CurrentServing as a key member of the executive team charged with formulating strategic direction and devising business development initiatives consistent with the overall strategy for the Zoomin India Business. Planned and executed marketing strategies, product and feature launches. Currently managing the entire customer acquisition strategy to bring in new users and get the best ROI from every user.- Taking care of all digital marketing activities right from conception of campaign ideas to executing the campaign.- Drawing the campaign calendar and coordinating with teams and reporting on the regular basis.- Creating and managing digital ads across different platforms such as Facebook, Google Search and Display, Universal App campaigns and Twitter Advertising.- Formulated the Affiliate and Ad Network marketing strategy to help drive customer engagement and retention.- Collaborated with other eCommerce companies to cross promote our products and services.- Managed all the wallet and payment partners to help drive traffic and customer engagement by running cashbacks and coupon discounts.- Well versed with different marketing tools such as Mixpanel, Adjust, Clevertap, Hootsuite.
