Mohamed El Sirgany Email & Phone Number

Cairo, Egypt

Egypt

Oversee all local design projects, from concept to delivery Coordinating production specifications including necessary materials and servicesEnsure design guidelines are strictly followed and maintain brand consistency throughout all our marketing projectsDesign original and creative pieces within the restrictions of the guidelines, across multiple visual channels such as OOH, Social Media and animated video for YouTube.Review junior Designers’ work to ensure high qualityProviding technical advice and guidance to the team of designersRefine images, fonts and layouts using graphic design softwareGenerate ideas to portray concepts and advertise products/services

Cairo, Egypt

Plan, manage, and execute key offline activities to deliver on the company’s objectives Focus especially on key Tier 1 commercial events Monitor implementation and scale up Jumia influencer program - the cornerstone of our influencer strategy Ensure growth on # vendors participating to the program Assess the quality of the influencers and emulate the community Frequently interact with them to ensure they are excited to be part of the program Design and implement tool to better monitor the impact of their posts on some performance indicators Engagement levels on their posts, # app downloads, etc Assess and improve the quality of our posts Make checks on all our SoMe on a daily basis Provide guidance to ensure posts generate the right level of engagement Share best practices across countriesFoster genuine user-generated content - with a clear focus on YouTube Emulate our followers and users so they frequently post content Promote user-generated content Create virality / give it visibility Review Social Media Sentiment through Social studio Understand the drivers & design actions to correct any negative trajectorySupport Jumia SoMe team interacting with our followers and customers on a daily basis Develop branding of Jumia as well as customer understanding Develop & execute long & short-term PR strategy to be aligned with country CEO vision, and building a sustainable relation with media, influencer & public figuresAct as Brand Ambassador by presenting & guarding the brand Contribute to building the annual yearly marketing calendar with Online Marketing and commercial teamManage frequent surveys and focus group Manage & own the offline marketing budget, ex budget split across different channels, and end of month finance reportingSet specific KPIs for each activity and evaluating its ROIDevelop Jumia talent pool by recruiting and managing teamSetting their KPIs, and continuously develop positive spirit

Cairo, Egypt

Planning and strategy:Build and manage our offline budget in collaboration with the Head of Brand and media agency. This includes daily optimization on station levels, dayparts, creative, budget allocation, etc.Help identify target audiences and plan media campaignsCompare and negotiate rates, ad space, and airtime with our media agency and partnersOptimize plans and budgets according to the best media mixPrepare schedules and adjust when neededExperiment with new platforms and channelsWork with the agency to ensure proper monitoring of ads to ensure they are displayed appropriately, in correct locations, etcProvide support on the quality implementation of merchandising/brandingCampaign Execution and Optimization:Work together with onsite team and Head of Brand to execute campaign calendar, Support in brief creation for design team and agency to ensure that the media strategy supports the creative strategy and overall campaign KPIsA/B testing, uncovering new methods and strategies to scale channelsPrior experience writing/optimizing direct ad copy is a plusReporting and Analysis:Monitor ad performance on a daily basis, identifying actionable opportunities within the marketing and POM teams (targeting, optimization, creative direction, etc.) to improve performance at scaleCreate weekly and monthly reports, campaign postmortem reports, and ad-hoc sentiment and performance reports surrounding key initiatives and testsUse platform and backend data to inform recommendations across creative, product, and external platform/agency team projects that advance overall Growth testing agenda and customer acquisition goals

Cairo, Egypt

Cairo, Egypt

RoleResponsible for ensuring a smooth communication between different departments without any obstacles to be able to work together in harmony. Enforcing the company polices, system and procedures. Taking overall responsibility for the recruitment, management and support of our workforce. Ensure that the stores, and departments achieve their monthly targets. Duties• Run the day-to-day operations of the company.• Ensure that all performance issues, and other issues within the company, are addressed in an appropriate and timely manner.• Recruit new staff.• Solve any business conflict between departments or stores.• Investigating complaints or issues of poor customer care.• Annual Management appraisal.• Manage warehouses’ operations.• Reviewing reports from different departments related to sales, inventory, and staff.• Preparing a monthly-summarized report to the CEO.• Working with contractors, to ensure shop refits are carried out in accordance with our guidelines.• Ensure the safety and security of people, stock, cash and property.

Heliopolis

RoleManaging all aspects of a company’s advertising, marketing and promotional campaigns. Responsible for implementing the company’s marketing plan and develop brand equity.Duties• Create, develop and manage the marketing strategy of the company• Developing and managing advertising plan to include online, print, radio and/or TV from concept to delivery• Manage and coordinate all marketing, advertising and promotional stuff and activities• Developing and maintaining Public Relations activity including agency activity, vendor relation, and customer in store experience• Monitoring and analyzing market trends• Analyze thoroughly the company’s products and services• Product development including working with vendors to ensure successful product launches within our stores• Exploring ways of improving existing products and services, and increasing profitability• Researching and evaluating new opportunities• Studying competitors' products and services• Increase the market visibility of the company• Review and priorities sponsorship opportunities to further the brand in a cost effective way• Find new ways of securing more potential customers• Assist in creating market specific promotional campaigns for specific vendor or product.• Incorporate social networking strategies in the company’s marketing strategy.

Cairo

RoleResponsible for organizing, and leading a Sales Team. In charge of ensuring that existing and new customer relationships are strengthened to continue to grow, and that revenue and profit targets are achieved.Duties• Generating new business by leveraging existing relationships, and prospecting.• Maximizing sales performance through delivering an exceptional customer experience, people management and cost control. • Identifying and developing sustainable relationships with key accounts. • Recruiting, training and developing new sales members. • Monitoring and managing the entire sales process – targeting to top prospects, identifying client solutions, negotiating and closing.

Heliopolis

RoleResponsible for Selling and promoting products and services to other companies. Also Generate new quotes and follow up with the open opportunities.Duties• Deliver personal and team sales targets.• Close sales using a consultative approach which advising customers with the range of products available and sells them the best fit for their needs. • Handle both incoming sales calls and make outgoing sales calls.• Look after the customer relationship in pre sales for an effective handover to post sales.

Heliopolis

RoleResponsible for Managing a team of Sales Advisors and ensuring that duties are completed within strict timeframes, also make sure that the Monthly, weekly, and daily target is achieved.Duties• Delegating work duties to individual staff members. • Approving time records and requests for Annual leave.• Carrying out staff appraisals, managing performance and disciplining staff.• Developing, managing and implementing promotions in order to drive sales.• Monitoring Gross Profit, and Sales Target. • Writing various reports for senior management like Daily Sales Report, Stock Aging Report, etc…

Heliopolis

Obour City

Dokki

Dokki

Bachelor Of Science (Bs), Business Administration

Secondary