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Over 30 Years in Hospitality: Transforming Spaces, Building BrandsWith a career spanning over three decades in the hospitality industry, I have achieved a prominent position as a respected figure. From a young age, I embarked on a journey that propelled me through various roles, notably including being the youngest Hotel Manager in history at Oslo's prestigious Grand Hotel. There, I revolutionized the industry with the groundbreaking "Ladies Floor" concept, earning global acclaim.Continuing my path as a project and concept developer manager at THE THIEF, an award-winning hotel, I strategically positioned the brand among the world's finest. This endeavor brought forth several prestigious accolades, awards, and international press coverage, securing a coveted spot on the Condé Nast Gold List for multiple years as the first Norwegian hotel to make the list.Harnessing my expertise and passion, I founded Story Days in 2016, a consulting company dedicated to assisting clients in developing comprehensive strategies, concepts, and solutions encompassing development, communication, marketing, and PR.Since 2017, I have spearheaded the development of three significant hotel projects in Oslo: Amerikalinjen, Sommerro, and Villa Inkognito. Among these ventures, Sommerro stands out as a true testament to my vision and influence. In addition to crafting the overarching concept, I played an important role in branding and curated sub-concepts like the exquisite heritage wellness spa, Vestkantbadet.An instrumental force behind the success of independent hotel brands for Petter Stordalen, Scandinavia's renowned Hotel King, my unique combination of creativity, project management skills, and talent for assembling effective teams has left an indelible mark on the industry.Guided by the belief that design and operations are inseparable, I relentlessly strive to create exceptional hotels where both seamlessly merge, captivating guests on every level.Currently, I am engaged in a prestigious heritage project: the transformation of Oslo's historic Deichmanske library, originally built in 1933, into a vibrant cultural hotspot centered around photography. The revitalized space will house a captivating photo museum, inviting restaurants and bars, versatile meeting and event spaces, all serving as the new go-to local destination for unique experiences.So, whether it's transforming spaces, building brands, or fostering memorable guest experiences, my passion and expertise continue to shape the hospitality industry.
Møller Eiendom
View- Website:
- mollereiendom.no
- Employees:
- 54
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Head Of Concept And Development DeichMøller EiendomOslo, No -
Head Of Concept & Development DeichMøller Eiendom Feb 2023 - PresentOslo, NorwayCurrently, I am engaged in a prestigious heritage project: the transformation of Oslo's historic Deichmanske library, originally built in 1933, into a vibrant cultural hotspot centered around photography.The revitalized space will house a captivating photo museum, inviting restaurants and bars, versatile meeting and event spaces, all serving as the new go-to local destination for unique experiences. -
Shl Advisory Board MemberShl Schweizerische Hotelfachschule Luzern Oct 2022 - PresentKantonen Luzern, Sveits -
Board MemberDen Dama Jan 2022 - PresentOslo, Oslo, Norway -
Travel WriterStory Days Jan 2016 - PresentOslo, NorwayIn addition to my work, I have experience as a freelance travel journalist for my travel blog Story Days and for national titles.
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OwnerStory Days Jan 2016 - Dec 2017Oslo Area, NorwayIn 2016 and 2017, I owned the company Story Days. As an advisor and project manager, I assisted clients with comprehensive strategies, concepts, and solutions in communication, marketing, and PR. I started Story Days to have the freedom to assist clients in areas beyond just the hotel industry. My broad experience as a purchaser from various suppliers has given me a good overview of market needs.Through Story Days, I served as a travel expert for KK.no, where I had a regular hotel column every other week. Although Story Days has been discontinued, I continue the travel column on my own website, www.storydays.no.Selected projects:Brand development support for The ThiefCommunication strategy for Vikaterrassen - owned by StorebrandProject manager for identity/branding and web development for Strawberry.no - owned by Petter StordalenProject manager for concept and web portal for Selvaag Art Collection - owned by Selvaag GruppenCommunication advisor for Clarion Norge - concept developer for #weareclarion + development of the name for Clarion Hotel The HubPR support for the opening of hotel At Six StockholmAwards:Clarion Norge won the HSMAI Award for "Brand Builder of the Year 2017"Story Days: Idea and concept developer for the campaign #weareclarion
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Director Of BrandSommerro Oct 2017 - Jan 2023Oslo, NorwayBrand Director & Concept Developer for Sommerro and Villa Inkognito, Oslo, Norway Owner Strawberry Brothers (Petter Stordalen / Varner Group) & Aspelin RammAwards: Cityprisen 2023DOGA Award for Design & Architecture 2022HSMAI "New Hotel of the Year 2022"HSMAI "Brand builder of the Year"VK 2023 New Hotel of the Year 2022Grand Travel Awards " New Hotel of the Year" 2022Lists: Conde Nast Traveler’s 2023 “Hot List”European Spa Gold List for VestkantbadetAFAR - the 2023 Stay List Travel + Leisure IT list I had the privilege of being responsible for various aspects of the Sommerro & Villa Inkognito hotel brand. My main focus was on hotel concepts and design innovation, ensuring that each property offered a unique and captivating experience for our guests. I also played a vital role in developing and implementing our guest brand experience and PR strategy, ensuring that our brand was consistently represented in a positive light.I was involved in every aspect of the brand delivery. This included overseeing the hotel concepts, content creation, communication, and digital media strategy. I made sure that no detail was overlooked, as even the smallest elements contribute to the overall success of a hotel brand.One of my key accomplishments was developing strong guest concepts that catered to the needs and expectations of the modern consumer. By carefully considering elements such as F&B spaces, events, meetings, cinema, library, cultural programming, wellness facilities, and partnerships, we maximize the returns for the property owners.For the various brand Identity and website we collaborated with the talented agency Bielke & Yang. Their expertise in these areas was invaluable, and I highly recommend them as a reliable and creative partner in shaping brands.In summary, my role in the hotel industry has been multifaceted. Follow @sommerrohouse and @villainkognito for news!www.sommerrohouse.com -
Member Of The BoardAs Høyres Hus Apr 2016 - Dec 2021Oslo Area, Norway
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Director Of BrandAmerikalinjen Aug 2017 - Mar 2019Oslo Area, NorwayDeveloping a compelling hotel concept involves much more than just the physical aspects of a property. It encompasses a careful combination of services, ambiance, attention to detail, guest experiences, and the overall quality of products. A successful hotel concept goes beyond the ordinary, distinguishing a property and leaving a lasting impression on its guests.I had the privilege of collaborating with the pre-opening team and interior designers of Amerikalinjen to craft an exceptional hotel concept and a comprehensive development plan. Our endeavor involved designing and creating all the hotel's outlets from the ground up. Our aim was to establish Amerikalinjen as a standout destination, particularly in Scandinavia. Through innovative concepts and strategic partnerships, we sought to boost revenue and ensure unforgettable experiences for our guests. Amerikalinjen truly embodies effective design, user-friendly experiences, and top-notch service. www.amerikalinjen.com.For the visual identity and website of Amerikalinjen, we partnered with SDG Oslo. Their expertise played a pivotal role in creating a coherent and impactful brand presence for the hotel.Furthermore, I was actively involved in managing national and international PR efforts for Amerikalinjen. Since day one, our endeavors have successfully established Amerikalinjen as a renowned hotel, gaining recognition worldwide. I have attached an article from Wallpaper that showcases some of our notable achievements.Amerikalinjen has received recognition and accolades for its excellence:- Amerikalinjen #1: Top 25 Hotels in Northern Europe – Readers' Choice Awards 2019- AHEAD Awards 2019: "Best Visual Identity"- Shortlisted for Wallpaper 2019 "Best Urban Hotel Award"For more news and articles about Amerikalinjen, you can visit https://amerikalinjen.com/hotel-news-articles/. -
Director Of BrandThe Thief Nov 2012 - Aug 2017Tjuvholmen, OsloDeveloped the hotel concept from drawing board to reality.Planning, development & implementation of THE THIEF’s marketing & e-commerce strategies, marketing communications, public relations activities, external and internal.Developed ideas and partnerships for every outlet in the hotel Responsible for all Social Media Channels Entertainment salesResponsible for the CSR program Skt. Petri PR / Concept development (Aug 2013 - May 2014)www.sktpetri.comwww.thethief.comwww.fru-k.no@thethiefoslo Awards & Nominations:Harper's Bazaar Travel Guide 2018Condé Nast Traveler Gold List 2017#18 top favorite hotel in EuropeCondé Nast Traveler Readers Choice Award 2017#2 Hotel In Northern EuropeCondé Nast Traveler Gold List 2018Condé Nast Traveler Readers Choice Award 2016Top Hotel In Northern EuropeMr & Mrs Smith Hotel Awards 2016Shortlisted "Hottest Hotel Soundtrack". The criteria is to deliver a stand-out stay. Condé Nast Traveler Gold List 2016Best Interaction with NeighborhoodLe Miami Awards 2014 - WinnerMerket for god designVisuell kommunikasjon INSPIRE Travel Lux List 2013Trendiest Boutique HotelHSMAI European Awards2014 European Content Marketing HSMAI Awards2014 Travel Marketer Top 20 Extraordinary MindsTripAdvisor Travelers' Choice Awards 2014 #1 on Top 25 Hotels NorwayNordic Choice Awards 2014'Newcomer of the Year' Grand Travel Award 2014'Best City Hotel'Grand Travel Award 2014'Innovation of the Year'Boutique Hotel Awards Winner'Best Inspired Design'European Design Hotel Awards Winner 'Best Suite' - The Oslo Suite World Travel Awards Winner Best Leading Boutique HotelWorld Luxury Hotel Awards Best New Luxury HotelCondé Nast Traveller 'Hot List 2013'Wallpaper Shortlist Best Urban Hotel 2013European Hospitality Awards Finalist 'Best New Hotel'Twinings Norway's Best Breakfast2nd place Fru KHSMAIAward Corporate Responsibility Room 13 project with Oslo Red Cross/ NES -
Head Of Communications TjuvholmenSelvaag Eiendom As Aug 2014 - Oct 2016As the company's representative, I was entrusted with the responsibility of managing and shaping the public image of the destination. This involved not only promoting and programming the destination, but also serving as a liaison between the company and the public.One of my key achievements was managing and overseeing the idea and project development for the new website.Additionally, I took charge of organizing exhibitions for the Tjuvholmen outdoor artwork "Tjuvkunst." This involved curating and managing the display of various artworks, creating an immersive experience for visitors, and promoting the exhibition to the public.In order to establish a strong online presence, I set up and monitored all our social media accounts. This included developing a comprehensive communication strategy to effectively engage with our target audience, and regularly updating our brand manual to reflect our evolving brand identity and guidelines.I actively planned & promoted special events through various channels such as public relations and media. This involved scheduling interviews and arranging visits for journalists to showcase the uniqueness and value of Tjuvholmen.By identifying potential partners and building strong relationships, I was able to create mutually beneficial ventures that helped us achieve our business objectives.My role involved ideating and planning a wide range of events. -
Project Manager The ThiefNordic Hotels & Resorts Feb 2011 - Nov 2012TjuvholmenProject Manager for THE THIEF, Tjuvholmen. Opened 9th of January 2013 www.thethief.com- Project Manager- PR & Marketing - Concept developer THE THIEF is a part of Nordic Hotels & Resorts - a collection of independent hotels. Owner Petter A. Stordalen -
Pa / Project ManagerNordic Choice Hotels Feb 2008 - Mar 2011Oslo Area, NorwayPA to CEO Mr Torgeir Silseth / Nordic Choice HotelsProject Manager for Executive Team Nordic Choice Hotels -
Hotel ManagerGrand Hotel Oslo Oct 2003 - Dec 2007Oslo Area, NorwayHotel Manager - responsible for departments:- Front Desk- Housekeeping- Reservations- Entertainment / Music - national and international clients.- Founder & concept developer of Ladies Floor. http://www.grand.no/no/Varelser--Suiter/Ladies-Floor/Awards:Hotelier of the Year 2005 -
Acting Director Of Sales & MarketingGrand Hotel Oslo Jun 2003 - Oct 2004OsloResponsible for departments:- Sales- Marketing & PR- Web & Social Media- Reservations- Conference & Events -
International Sales ManagerHilton Zurich Airport Mar 2002 - May 2003Zurich, SwitzerlandSales portfolio - National & International clientsGood knowledge of Swiss German
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Sales Manager Nordic CountriesGrand Hotel Oslo Feb 2001 - Jan 2002Oslo, Norway -
Hotel ManagerRica Hotels May 1999 - Feb 2001Gardermoen, NorwayPre-opening & opening managerResponsible for recruitment, and operation of all departments
Siri Løining Skills
Siri Løining Education Details
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General Managers Program -
Swiss Higher Diploma In Restaurant And Hotel Management -
Holiday Inn Resort Service ProgramHospitality Administration/Management
Frequently Asked Questions about Siri Løining
What company does Siri Løining work for?
Siri Løining works for Møller Eiendom
What is Siri Løining's role at the current company?
Siri Løining's current role is Head of Concept and Development Deich.
What is Siri Løining's email address?
Siri Løining's email address is si****@****oice.no
What schools did Siri Løining attend?
Siri Løining attended Cornell University, Ssth Swiss School Of Tourism And Hospitality, Holiday Inn Resort Service Program.
What skills is Siri Løining known for?
Siri Løining has skills like Hotels, Hospitality, Tourism, Revenue Management, Hotel Management, Concept Development, Project Planning, Marketing Concepts, Business Concepts, Event Management, Hospitality Industry, Hospitality Management.
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