Şirin Alkan Email & Phone Number

Berlin, Germany

I have been responsible for leading the development and implementation of a comprehensive multi-channel B2B digital marketing strategy. I launched and managed data-driven multi-channel ABM campaigns and directed high-impact LinkedIn campaigns, leveraging whitepapers, webinars, case studies, and blog posts to drive demand generation and brand awareness. My role also involved managing the digital marketing budget to ensure efficient allocation of resources, ultimately maximizing ROI and achieving strategic objectives.

I collaborated with business leaders to design and execute strategic digital paid campaigns, significantly expanding the sales pipeline. I directed the redesign and optimization of the company website, which improved conversion rates and enhanced the overall user experience. I orchestrated inbound and outbound marketing strategies aligned with business needs, leading to increased lead generation and higher conversion rates.

I led the development and execution of digital media strategies within the Middle East and Africa region. I executed successful search engine and social media campaigns that delivered high-quality leads. I also documented and analyzed user journeys to create more targeted and effective digital marketing campaigns, enhancing audience engagement.

Istanbul, Turkey

I orchestrated both inbound and outbound marketing strategies and formulated multi-channel strategies, including CRM, database marketing, online events, and digital campaigns, to optimize customer engagement and retention. By monitoring campaign performance and utilizing data-driven insights, I refined demand generation strategies. I ensured brand consistency across all digital marketing efforts, maintaining a cohesive brand presence in the region.

I worked with various clients to improve their existing digital channels, including websites, social media accounts, and email marketing, resulting in enhancement in performance and user experience. I conducted market analysis and identified emerging trends to guide clients towards new opportunities and maintain their competitive edge. My efforts significantly contributed to expanding brand awareness and extending customer networks for my clients.

Istanbul, Turkey

I implemented data-driven business strategies that ensured our services met and exceeded business KPIs, contributing to overall organizational growth. I executed business plans for local digital services, aligning them with organizational objectives and driving market share growth. By forging strategic partnerships, I expanded the reach and impact of our local digital services

Istanbul, Turkey

I planned, executed, and monitored digital marketing campaigns from conception to completion, achieving substantial increases in platform subscribers. I collaborated with ad agencies to develop and manage PPC campaigns.

Istanbul, Turkey

Working closely with the sales team to create merchantable content, applying broadcast strategies for Turkey, communicating with TV platforms to operate the business flow, supervising creative team.

Master'S Degree, Marketing Communications

Double Major, Media And Communication Systems

Highschool