Siripran Chaikul Email & Phone Number

Rama 9

PinPung is a start-up influencer marketing agency which focus on using social influencers for the digital campaign because we deeply understand the importance of the influencers in creating quality contents that seamlessly blend-in brands and deliver to the right target audiences. Thus, we want to be the center where brands, consumers and people who influence them all connected together to deliver what’s best for consumers and brands. We are now servicing and creating many great projects/campaigns for many big multinational companies in Thailand.

Singapore

➢ Effectively seek for the opportunities to grow brand, planned and communicated the brand strategy and direction for Thailand, Malaysia, Singapore and Myanmar ➢ Developed the full product mix and work closely with the local brand team to ensure excellent execution for Breeze Thailand, Malaysia and Singapore➢ Successfully developed one of the best product mixes for the launch of new detergent category brand "OMO" in Myanmar and closely worked with the local team to ensure the launch plans were in place and excellently executed

➢ Led the brand OMO and ALL and direct report to Vice President Home Care➢ Led the launch for All, new detergent brand, into the Thai market➢ Worked closely with Brand Development team to lead the new product launches, developed local marketing activations, and developed TVC➢ Successfully launched music marketing campaign “Hom – life is a musical” and received the “People Choice Award” from the Festival of Media Awards in Montreaux, Switzerland ➢ Successfully grew brand “OMO” to hit the highest sales growth and the highest market share in 2012

Brand Manager - Breeze➢ Successfully led PR and Rally for Unilever Chaiyo Sale – the first and the biggest Unilever corporate campaign ➢ Led innovation project deployment. Exploited campaign ideas and ensure excellent execution➢ Set 360 degree marketing supporting plan includes media, promotion, event, point of purchase merchandising and implement accordingly to enhance brand awareness, increase market share and boost sales off take ➢ Worked closely with financial department to control on the given marketing budget, also to achieve financial aspects by planning and controlling P&L ➢ Worked closely with sales and category management team in order to be ready to response quickly to the market change and competitors➢ Developed and executed Brand Marketing Plan to deliver the market share ambition and category growth to our key customers ➢ Developed and owned brand “Brand Marketing Plan” by integrating Regional Brand Vision, Strategies and 8-Quarter plan ➢ Developed and got agreement of annual targets, Job To Be Done and activity schedule➢ Decided the blueprints - price, promotion, range and merchandising requirements ➢ Worked Closely with agencies (Mindshare, JWT, Lowe, and PR agencies)

Category Management (Trade Marketing) for Body, Fabric Wash Regular and Personal Wash➢ Led, developed and managed all trade promotion investment strategies and aligned trade investments with other business resources for the brand “Citra”, Body Care category, Fabric Wash category and Personal Wash category➢ Understood and selected the right promotional tactics to optimise sell out➢ Monitored and evaluated performance to define actionable learnings on how to improve promotional effectiveness within Unilever and versus the competition➢ Leveraged data and information to enhance selling effectiveness➢ Led demand planning process on weekly and monthly basis➢ Provided input to the volume plan, highlighting customer based assumptions, risks, and opportunities➢ Effectively introduced New Products to the market with optimising product availability and visibility➢ Effectively introduced Brand Activation and translated Point of Purchase objectives into store level implementation KPIs for each customer/channel➢ Analysed Categories, set category scorecard objectives and created practical strategies➢ Effectively communicated Brand strategy, Promotion strategy, Category strategy and performance to Unilever team and the customers➢ Assessed Customer strategies & performance and Competitor trends & behaviours to identify opportunities➢ Involved the implementation accountabilities of the Customer Business Plan (CBP) and the Customer Marketing Plan (CMP)➢ Developed the Customer Joint Business Plans communication

➢ Led and supported all related marketing functions such as planning, budgeting, analyzing, implementing, co-ordinating, and controlling within Air Care category (Air Wick) and Fabric Care category (Vanish)➢ Planned and executed media planning, events, in-store, sampling, and sponsorship➢ Managed brand budget and P&L➢ Involved in the 2004-2005 plan for current products and new product development and responsible for the new product launch which included planning and controlling on financial basis and all marketing activities to help achieve the successful brand launch➢ Worked closely with sales and trade marketing in order to be ready to response quickly to the market change and competitors➢ Communicated timely, effectively and actively developed co-operative relationship across functions in local office and worked with Reckitt Benckiser in other countries in all perspectives for both current products and new product development➢ Worked with media agency - Carat Media Services (Thailand) Co., Ltd. to plan the media layout for the yearly and monthly basis and negotiate to get the best show and period within the cost constraint ➢ Worked with non-media production agency - Euro RSCG Flagship and freelancer for the TVC production to adapt the global/regional TVC to use in Thai market, also worked with ads agency for magazine ads production➢ Involved in conduct market research for the brand (with Research International) and analyzed research information to benefit the brand➢ Analyzed the retail index information provided by AC Neilsen to understand and learn the market movement of both consumers and competitors in order to plan marketing activities that best serve consumers’ needs.

Master Degree, Mba

Bachelor'S Degree, Business Administration And Management, Marketing