Sirius Wang Email & Phone Number

Shanghai, China

Shanghai, China

Oversee operations, product development and platform business in Greater China region

Shanghai City, China

Oversee Kantar solutions in Greater China.

United Kingdom

Part of the global leadership team for Kantar biggest account. Lead innovations across Kantar operating brands to challenge traditional research methods and uncover the ‘why’ behind consumers’ behaviour to drive business growth. Work up to date:• Lead and design the world biggest tracking system(30+ countries and 30million USD+) to be agile and forwarding looking including designing product launch optimization tool, sponsorship evaluation, Sales and Brand Equity driver Modelling, prediction analytical tools on equity and price changes. • Oversee Kantar and the client research innovation budget (1million+ Euro). Lead the creation of Kantar research innovation strategy and build innovation roadmap with Kantar operating brands to deliver the best in class solutions for media measurement, content, production innovations and ecommerce etc. • Drive data integration across Kantar data sources including build analytics solutions to connect equity and sales impact to measure and optimise holistic campaign strategy. Lead strategic research to understand consumer touchpoints, enabling brands to design the right media and communication strategy. • Pioneer leading-edge research and develop new solutions, particularly across AI, E-commerce, and Mobile including building the first AI platform to leverage BOT for qualitative and quantitative research, design and build the first E-commerce equity model, build the passive tracking system to measure digital investment. • Lead and build thought-leadership initiatives together with the client to educate teams globally on equity relationship with penetration, media targeting and the evolving media landscape and its implications for brands.

Shanghai, Beijing

The role mainly covered three areas: develop local solutions, implement global solutions to China market, and lead the thought leadership projects to keep Millward brown leading position in the industry. Main Achievements:• Successfully implemented neuroscience techniques in China including EEG, Facial coding and Eyetracking over 500 projects and revenue over 11million RMB in three years. • Built Chinese largest celebrity and equity database which becomes the industry standard for celebrity endorsement and impact evaluation. • Set up new research department in Shanghai in 2011 with responsibilities ranging from database design, advanced analytics, and new research techniques development. • Led to design the brand valuation ranking in China (BrandZ top50 most valuable Chinese brands) in China with great industry impact and internal revenue grows over 50% over three years’ time

Warwick

Be selected as the first person outside the UK to join the global research innovation for a one-year assignment. Worked together with global research innovation team to 1) design the new generation of brand tracking system, 2) design the new digital interview platform for both quali and quanti research, 3) help design and run pilots on package testing and in-store material testing. Most of these solutions have been applied over 20 countries.

Beijing City, China

Main achievements: • Lead new research solution development including in-store observation, digital creative testing and in-market measurement of digital investment. • Build the regional knowledge platform which serves as the foundation of the knowledge platform for the region including Asia and African countries

Master, Anthropology

Bachelor, Sociology