Elevating client value and agency impact through pioneering media programs for federal and nonprofit sectors. Lead dynamic partnerships and aligning media strategies with organizational objectives. Champions cross-functional collaboration and strategic integration, significantly influencing agency thought leadership and growth across diverse platforms.- Orchestrate innovative media programs, bolstering client value and agency growth for federal government and nonprofit organizations.- Lead paid and PSA teams to forge new partnerships, enhancing key stakeholder trust.- Ensure media strategies align with organizational goals through collaborative efforts.- Ongoing development of strategic media approaches, maximizing media opportunities across various platforms.- Champion of internal collaboration, ensuring alignment of media strategies with organizational goals, and facilitate strategic integration across various departments across Publicis Groupe.- Influential in shaping agency thought leadership through various councils focused on innovation, operations, and growth.

Key player in APEX's Digital Leadership: Driving team excellence and expansion, refining operational workflows, strategically shaping key alliances, and expertly steering through internal obstacles and high-stakes partner dialogues to fuel holistic growth.- Directed teams managing $150MM+ in annual billings, focusing on strategic client satisfaction and team development.- Achieved 15%+ YoY growth by optimizing team performance and client relations.- Pioneered media strategies in line with market trends and client objectives.- Streamlined processes for a 50+ member digital media team.- Acted as a key escalation point for high-value partner negotiations and problem-solving.

NEW AND IMPROVED WEBSITE - Check it out today https://www.twigspaper.comTwigs in a eco-friendly greeting card company that focuses on recycled paper products, helping to preserve our world's natural resources. 100% recycled materials, 100% made in America, with tens of thousands of pounds of paper waste diverted to date. Company Co-Founder. Building a better greeting card today while helping to save tomorrow's resources.- Strategize a multi-year approach to the online & offline distribution of sustainable greeting cards- Implement marketing initiatives across Amazon Marketplace and multiple social media channels.- Analyze audience trends and develop insights to create new best selling card designs. - $1MM+ in sales across Amazon, Etsy, and direct to consumer transactions- 250%+ growth YoY from 2020 to 2021- 100%+ increase to product offering growth YoY

Key Account: INFINITILead overall planning team while successfully transitioning all media planning functions from Los Angeles to New York offices. Key driver of overall redesigned FY18 strategic initiatives.- Coordinate efforts between strategy, planning, programmatic, search, social, event activation and video teams to ensure proper brand positioning and maximum channel efficiency- Design FY18 strategic direction to hone in on key luxury audience segments to reduce waste- Align Tier 1 and Tier 2 go to market strategy to achieve maximum impact from overall budget and eliminate messaging overlap- Develop new vehicle based audience insights based on first and third party data sources

Key Accounts: IBM (Security Products & Additional Business Units)First GroupM hire for newly developed TeamIBMMedia group. Responsible for team management & team building, developing new ways of working, and overall plan direction. Accountable for North America and Worldwide media activity within the performance ecosystem.- Support business transition from Neo@Ogilvy to GroupM and deploy new ways of working- Lead a team of 20+ talented individuals across all digital disciplines including programmatic, search, social, and more - while providing an overarching strategic approach on when and where media channels should be activated - Develop and implement new and more efficient ways of working to streamline process across multiple IBM business units - Implement Audience First planning approach to more efficiently target the desired audience- Advise on team project priorities, analyze and predict future scoping and staffing needs- Steward relationship with IBM leadership and Ogilvy Account partners

Key Accounts: NBC Universal (Syfy, NBC Sports, CNBC), Panera Bread, Deloitte, UPSMember of Maxus’ North American Digital Leadership Team – responsible for client strategy and overall plan direction. Accountable for both the US and international markets, creating an increased global strategic alignment.- Link between client and media teams providing leadership, strategic direction and input for the media plans. Leverages experience, knowledge and skills to push innovative thinking and set challenging team goals and objectives balancing client, company and team needs in both an online and offline setting.- Manage and mentor a team of 8 individuals that plan, buy, execute, and report on numerous media channels including mobile, video, display, search, social, custom 360 programs, sports programs, linear TV, addressable/connected TV, VOD, OOH, and print- Advise on team project priorities, scoping, staffing, & training development- Lead international campaigns across NA, EMEA, & APAC - giving knowledge to market specific insights and familiarity with market nuances- Steward relationship with outside agency partners including account, creative, PR, external media partners and other various parties involved - Participate in new business pitch videos, highlighting specific trends within the B2B landscape and citing examples of proven efforts for Maxus clients- Integration of client tech stacks with Maxus data systems and partners- Selected out of 2000+ eligible candidates for the Maxus Endeavour program – a team based global future leadership exercise to learn about and restructure various agency processes. Application video available for your viewing pleasure below.- Proven leader at Maxus, fostering an environment that encourages collaboration, innovation & creativity- Active leader for "Culcha Club" - An agency culture building initiative - Facilitate and participate in creative brainstorm sessions

Key Accounts: Square Enix, Deep Silver, Gazillion, Carbine Studios, Razer, Marvel ComicsResponsible for development of strategies and programs that accounted for over 8.75MM unit sales of Square Enix’s biggest 2013 titles. Account Director, Digital Strategy- Ownership of client/media relationship and serve as the lead day-to-day contact- Work closely with clients to asses online media needs and identify new opportunities- Oversee the digital media strategy and activation of assigned accounts- Manage the development of digital media programs, strategies, and analyses for said accounts- Responsible for integration other media disciplines into the planning process as well as mentoring planners to more fully understand the complete media landscape- Work with media sales community, in-house research departments, clients, and creative agencies to develop unique ideas that fully utilize emerging technologies- Create and share case studies, POVs, and seminar/conference summaries to various internal parties- Exploration of new media opportunities- Oversee professional growth of the team providing leadership, ongoing feedback, positive reinforcement and motivation, training, and performance evaluation- Organize workload of team members and delegate responsibilities between the teamsDigital Supervisor- Responsible for creating, presenting, and executing digital life cycle campaigns for the Square Enix titles Sleeping Dogs, Hitman: Absolution, and Tomb Raider, as well as Deep Silver's Metro: Last Night & Saints Row IV, and Gazillion's Marvel Heroes - Campaigns generated awareness, buzz, and ultimately sales for the franchises- Main client contact for requests, questions, and concerns for all things digital- Work closely alongside major partners to create customizable opportunities to showcase key game strengths- Research of competitive gaming titles and entertainment properties to seek out unique tactics and marketplace positioning

Key Accounts: Jaguar and Land RoverResponsible for strategic planning & direction for traditional and digital Jaguar objectives and initiatives- Coordination with print/TV/OOH planning and buying teams to create unique, integrated, never been executed before types of opportunities to match Jaguar’s unique needs in the current marketplace- Planned, negotiated, and implemented digital upfront for Jaguar/Land Rover (JLR) securing 15-20% worth of added value media and opportunities while also introducing new, successful tactics not previously utilized- Planned, negotiated, presented, and implemented several awareness and DR campaigns utilizing strategic thinking to execute and achieve client needs- Experience with various campaigns including display, search, video, mobile, & social media- Day to day digital client contact for daily client questions, needs, and concerns- Accountable for providing budget recommendations per medium and budget tracking on a monthly basis- Analysis and presentation of digital media performance with insights, optimizations, and next steps- Successfully transitioned all digital business activities from Irvine, CA to NYC for Jaguar & Land Rover- Streamlined digital business practices across JLR to ensure continuity across both brands

- Digital video sales to 30+ select mid-tier agencies in NY, NJ, and CT markets- Utilized agency knowledge to help bring advertisers not familiar with video into the space by easing reservations to this new online vehicle and educating the planning/buying teams- Renewed extinguished relationships and built new business with clients to grow account list overall by 18%+- Responsible for creating various custom network programs based on client goals and objectives

Key Accounts: Sprint, Cotton Inc., Atlantis Resorts, Regions Bank, Russian Standard- Planning, negotiation, and execution of digital planning and buying process - Planned, pitched, and helped acquire Cotton Inc. online business for agency in 2007- Experience with emerging online technologies including display, search, viral, gaming, video, social networking, & blogging campaigns- Skilled within DDS, Atlas DMT, All Nielson’s Net Ratings applications, @plan, and ComScore Media Metrix- Lead social coordinator for Mindshare INTERACTION agency

- Support general activities of Marketing/PR department for 300+ employee organization- Design and create letters, brochures, and other print advertisement materials