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Sirma Ivanova Email & Phone Number
Founder
at
Highlights
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Who is Sirma Ivanova? Overview
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Quick answer
Sirma Ivanova is listed as Founder at Highlights, a with 151 employees, based in Varna, Bulgaria. AeroLeads shows a matched LinkedIn profile for Sirma Ivanova.
Sirma Ivanova previously worked as Business Development Manager in the Nordics, UK and Ireland at Trustyou and Guest Speaker at Ramapo College Of New Jersey. Sirma Ivanova holds Hospitality Administration/Management from Cornell University.
Company email context
Email format at Highlights
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Highlights
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Profile bio
About Sirma Ivanova
I passionately advocate for digital transformation in the hospitality and tourism industry. My approach is guest-centric and data-informed, focusing on reimagining businesses to provide the best guest experiences while driving hotel revenue growth. With a deep understanding of the industry's nuances, I help hotels leverage technology and data to enhance their operations, delight their guests, and achieve sustainable success.I also enjoy training and coaching teams, both internally and externally, to enhance their skills and performance. Building long-term loyalty and productivity requires enthusiasm, collaboration, and investment in team members. I aim to create a positive work environment and deliver value.
Listed skills include Tourism, Hotels, Management, Hospitality, and 36 others.
Current workplace
Sirma Ivanova's current company
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Highlights
9 roles
Sirma Ivanova work experience
A career timeline built from the work history available for this profile.
Business Development Manager In The Nordics, Uk And Ireland
Current
Mar 2022 - Present
Founder
Current
Highlights
Hotel Business Consultancy/ Online Digital Presence Strategy/ Revenue ManagementTo ensure a prosperous future for hotels, it's essential to dedicate the necessary time and expertise to continuously enhance their online presence. This includes optimizing websites, utilizing metasearch engines, collaborating with OTAs, managing all distribution channels effectively, and leveraging social media for maximum impact.
Nov 2019 - Present
Guest Speaker
I was invited to share my knowledge and experience in a Marketing Principles and Practices class at Ramapo College. We touched upon topics such as marketing channels, integrated marketing communication, pricing, and the effect of theexternal marketing environment.
Nov 2021 - Mar 2022
Regional Commercial Manager
Der Touristik Hotels & Resorts
Jan 2018 - Nov 2019
Regional Sales And Contracting Manager
Der Touristik Hotels& Investments
Jun 2015 - Nov 2019
Account Manager Hotels
Account manager of hotel and non- hotel accommodations in the biggest beach resort in Bulgaria- Sunny beach. Revenue, yield management, advising partners how to benefit from the tools and the pricing strategies of Booking.com.
Feb 2012 - Sep 2014
Commercial Manager
Holiday Shop
Responsible for recruitment, training and planning for operations teams. Reporting to the owner, and negotiating with suppliers.
Nov 2005 - Feb 2012
Reservation Department
Tui Bulgaria
Responsible for handling reservations, transfers and last minute sales for European tour operators using TUI Bulgaria as an incoming agent.
Apr 2001 - Oct 2006
Team & coworkers
Colleagues at Highlights
Other employees you can reach at highlights.com.co. View company contacts for 151 employees →
GJ
Gabriel Jaime Lopez Correa
Colleague at HighlightsColombia
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LP
Lina Paola Alarcon
Colleague at HighlightsColombia
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AJ
Ana Jenny Vargas Parra
Colleague at HighlightsBogota, D.C., Capital District, Colombia
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CR
Cristian Ramón Rojas Medina
Colleague at HighlightsBogotá D.C. Metropolitan Area, Colombia
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CF
Christian Farid Tejada Espinosa
Colleague at HighlightsCali, Valle Del Cauca, Colombia
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SC
Shirley Calderón Céspedes
Colleague at HighlightsCosta Rica
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SB
Sandra Benitez
Colleague at HighlightsColombia
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DC
David Castro
Colleague at HighlightsBogota, D.C., Capital District, Colombia
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LC
Leidy Castro
Colleague at HighlightsBogota, D.C., Capital District, Colombia
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SA
Sandra Avellaneda
Colleague at HighlightsBogota, D.C., Capital District, Colombia
View →
Gabriel Jaime Lopez Correa
Colleague at HighlightsColombia
View →
LP
Lina Paola Alarcon
Colleague at HighlightsColombia
View →
AJ
Ana Jenny Vargas Parra
Colleague at HighlightsBogota, D.C., Capital District, Colombia
View →
CR
Cristian Ramón Rojas Medina
Colleague at HighlightsBogotá D.C. Metropolitan Area, Colombia
View →
CF
Christian Farid Tejada Espinosa
Colleague at HighlightsCali, Valle Del Cauca, Colombia
View →
SC
Shirley Calderón Céspedes
Colleague at HighlightsCosta Rica
View →
SB
Sandra Benitez
Colleague at HighlightsColombia
View →
DC
David Castro
Colleague at HighlightsBogota, D.C., Capital District, Colombia
View →
LC
Leidy Castro
Colleague at HighlightsBogota, D.C., Capital District, Colombia
View →
SA
Sandra Avellaneda
Colleague at HighlightsBogota, D.C., Capital District, Colombia
View →
4 education records
Sirma Ivanova education
Hospitality Administration/Management
Hospitality And Tourism Management, Certificate
Master'S Degree, Economics
Varna Economics University
High School, Business, Management, Marketing, And Related Support Services, 5.75
Ekzarh Josif
FAQ
Frequently asked questions about Sirma Ivanova
Quick answers generated from the profile data available on this page.
What company does Sirma Ivanova work for?
Sirma Ivanova works for Highlights.
What is Sirma Ivanova's role at Highlights?
Sirma Ivanova is listed as Founder at Highlights.
Where is Sirma Ivanova based?
Sirma Ivanova is based in Varna, Bulgaria while working with Highlights.
What companies has Sirma Ivanova worked for?
Sirma Ivanova has worked for Highlights, Trustyou, Ramapo College Of New Jersey, Der Touristik Hotels & Resorts, and Der Touristik Hotels& Investments.
Who are Sirma Ivanova's colleagues at Highlights?
Sirma Ivanova's colleagues at Highlights include Gabriel Jaime Lopez Correa, Lina Paola Alarcon, Ana Jenny Vargas Parra, Cristian Ramón Rojas Medina, and Christian Farid Tejada Espinosa.
How can I contact Sirma Ivanova?
You can use AeroLeads to view verified contact signals for Sirma Ivanova at Highlights, including work email, phone, and LinkedIn data when available.
What schools did Sirma Ivanova attend?
Sirma Ivanova holds Hospitality Administration/Management from Cornell University.
What skills is Sirma Ivanova known for?
Sirma Ivanova is listed with skills including Tourism, Hotels, Management, Hospitality, Sales, Revenue Analysis, Negotiation, and E Commerce.
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