Marketing Strategy, Global and Local Market Analysis, Brand Strategy, Branding , Creative Communication, Brand Management.

IRMAM Ltd. Market Research and Marketing Strategy Consultancy company based in London, UK.Company provides services to clients on;Market Research Projects:Designing, managing and leading Quantitative and Qualitative market research projects towards building national, regional and/or global market insights.• Project Management• Questionnaire design• Provide input for designing statistical analyses • Analyse data and understand the trends • Generate strategic business insights for the client• Develop presentations and client reports that respond the client’s needs and expectationsMarketing Startegy Consultancy Projects:• Marketing strategy projects for global and local brands; brand strategy, insight development, creative ideation • Business development consultancy and insights management services• Start-up business feasibility assessment projects

- Reports to the Marketing Director, manages a team of 1 direct report and 2 matrix reports- Leads the development and implementation of qualitative and quantitative study projects for national and international new clients operating in and outside Turkey - Creates new business opportunities with existing clients to improve clients’ market capitalization, customer segmentation and targeting; Manages one major FMCG account and two pharmaceutical accounts

Client Services FMCG Turkey;- Achieve account targets, track the income from, and the financial budget of the clients.- Coordinate relations between client executive and clients, and provide distribution of the workload.- Create new business opportunities and provide consultancy to existing clients.- Generate relational marketing strategy for each client. - Present interpretations of research findings to clients in accordance with clients' service plans.

- Design, organize & conduct patient and health care professional market researches and analyze results for all inline and pipeline products and overall company.- Provide board of directors and marketing teams with competitive intelligence and market performance of brands.- Co-develop patient flow and market forecasting models with marketing teams.- Assist franchise & sales managers in sales force effectiveness exercises through provision of analytical, objective, and fact-based decision-making tools. - Analyze and report business performance by using IMS Dataview, IMS Sales Analyzer and predetermined key performance indicatorsKey Achievements: - Winner of 2008 Best Project Award with market research project: “DOLOR in Turkey; Doctors' Opinions on Legitimate Opioid Use Reluctancy”- Winner of 2008 Best System Development Project Award with innovative business reporting system: “BIR Tool”- Winner of 2009 Best Project Award with competitive intelligence project: “Competitive Intelligence Report”

Responsible for lecturing in assigned courses on: Brand Management, Integrated Marketing Communication, Consumer Behavior, and Research Methods.

- Execute quality checks of Retail Measurement Services reports' which play a significant role in clients' strategic plans- Deliver insights for assigned categories as well as providing training to clients on functionality and use of client database information. - Provide consultancy to product managers of clients on market growth, market share and market trend.- Prepare presentations and templates for assigned categories to clients, and ensure the delivery of those reports to the clients.