Digital Marketing Specialist And E- Commerce Manager
CurrentResponsible for developing and executing digital marketing strategies that drive online growth and enhance brand visibility. My key responsibilities and achievements include:Developed and Implemented Digital Marketing Strategies: Created comprehensive digital marketing plans focusing on SEO, SEM, social media, email marketing, and content marketing to increase online traffic and engagement.E-Commerce Management: Managed and optimized the company’s e-commerce platforms… Show more Responsible for developing and executing digital marketing strategies that drive online growth and enhance brand visibility. My key responsibilities and achievements include:Developed and Implemented Digital Marketing Strategies: Created comprehensive digital marketing plans focusing on SEO, SEM, social media, email marketing, and content marketing to increase online traffic and engagement.E-Commerce Management: Managed and optimized the company’s e-commerce platforms, resulting in a Y% increase in online sales through enhanced product listings, improved UX/UI, and conversion rate optimization.SEO and Content Optimization: Conducted keyword research, on-page and off-page SEO, and content optimization, leading to a significant improvement in search engine rankings and organic traffic growth.Paid Advertising Campaigns: Strategized, executed, and monitored Google Ads and social media ad campaigns, achieving a Z% reduction in cost per acquisition (CPA) and a substantial increase in ROI.Social Media Strategy and Growth: Developed and executed social media content calendars and campaigns, increasing followers and engagement rates on platforms like Facebook, Instagram, LinkedIn, and Twitter.Email Marketing: Designed and launched email marketing campaigns that achieved high open rates and conversion rates, contributing to lead generation and customer retention efforts.Data Analysis and Reporting: Utilized tools like Google Analytics, Google Search Console, and social media analytics to track performance, generate insights, and report on key metrics to guide future strategies.Cross-Functional Collaboration: Worked closely with the sales, product, and design teams to ensure alignment on marketing strategies and goals, leading to improved brand consistency and messaging.Through these efforts, I have helped drive significant digital growth and online sales for Green Building Solution, contributing to its position as a leader in sustainable building solutions Show less