Responsible for developing and executing digital marketing strategies that drive online growth and enhance brand visibility. My key responsibilities and achievements include:Developed and Implemented Digital Marketing Strategies: Created comprehensive digital marketing plans focusing on SEO, SEM, social media, email marketing, and content marketing to increase online traffic and engagement.E-Commerce Management: Managed and optimized the company’s e-commerce platforms… Show more Responsible for developing and executing digital marketing strategies that drive online growth and enhance brand visibility. My key responsibilities and achievements include:Developed and Implemented Digital Marketing Strategies: Created comprehensive digital marketing plans focusing on SEO, SEM, social media, email marketing, and content marketing to increase online traffic and engagement.E-Commerce Management: Managed and optimized the company’s e-commerce platforms, resulting in a Y% increase in online sales through enhanced product listings, improved UX/UI, and conversion rate optimization.SEO and Content Optimization: Conducted keyword research, on-page and off-page SEO, and content optimization, leading to a significant improvement in search engine rankings and organic traffic growth.Paid Advertising Campaigns: Strategized, executed, and monitored Google Ads and social media ad campaigns, achieving a Z% reduction in cost per acquisition (CPA) and a substantial increase in ROI.Social Media Strategy and Growth: Developed and executed social media content calendars and campaigns, increasing followers and engagement rates on platforms like Facebook, Instagram, LinkedIn, and Twitter.Email Marketing: Designed and launched email marketing campaigns that achieved high open rates and conversion rates, contributing to lead generation and customer retention efforts.Data Analysis and Reporting: Utilized tools like Google Analytics, Google Search Console, and social media analytics to track performance, generate insights, and report on key metrics to guide future strategies.Cross-Functional Collaboration: Worked closely with the sales, product, and design teams to ensure alignment on marketing strategies and goals, leading to improved brand consistency and messaging.Through these efforts, I have helped drive significant digital growth and online sales for Green Building Solution, contributing to its position as a leader in sustainable building solutions Show less

As the E-Commerce and Digital Marketing Manager at Microlot Coffee Roasters, I have played a pivotal role in driving the company's online presence and revenue growth. Through strategic planning and implementation, I have successfully overseen the establishment and management of our e-commerce channels.Key Achievements:Shopify Store Creation: Spearheaded the creation and launch of our Shopify e-commerce store, providing our customers with a seamless online shopping experience… Show more As the E-Commerce and Digital Marketing Manager at Microlot Coffee Roasters, I have played a pivotal role in driving the company's online presence and revenue growth. Through strategic planning and implementation, I have successfully overseen the establishment and management of our e-commerce channels.Key Achievements:Shopify Store Creation: Spearheaded the creation and launch of our Shopify e-commerce store, providing our customers with a seamless online shopping experience. This involved designing the website, optimizing user interface, and ensuring mobile responsiveness.Payment Gateway Integration: Streamlined our payment processing system by integrating the Tap Payment Gateway, enhancing security and convenience for customers during checkout.Amazon & Noon Marketplace Expansion: Strategically expanded our reach by setting up and managing e-commerce stores on Amazon and Noon platforms, tapping into new customer segments and diversifying revenue streams.Responsibilities and Contributions:Digital Marketing Strategy: Developed and executed comprehensive digital marketing strategies, including SEO optimization, and social media, resulting in a significant increase in website traffic and sales.Content Management: Created and curated engaging content, including product descriptions, blog posts, and multimedia assets, to enhance product visibility and improve brand image.Data-Driven Decision Making: Leveraged data analytics and performance metrics to make informed decisions, continuously optimizing our e-commerce platforms for higher conversion rates and customer retention.Customer Engagement: Implemented customer engagement initiatives such as personalized recommendations, loyalty programs, and feedback systems to improve customer satisfaction and drive repeat business.Collaborative Efforts: Collaborated with cross-functional teams including design and customer support to ensure a cohesive and customer-centric online shopping experience. Show less

- Organizing weekly connect sessions with students within the advanced level of the digital marketing program - Conducting on-demand sessions and 1 on 1 meeting with students who struggle with their progress during their learning journey- Reporting the attendance, results, and key findings of my students to the admin dashboard - Tracking my student's progress during their learning journey and offering extra support when needed- Communicate with students through Slack to keep… Show more - Organizing weekly connect sessions with students within the advanced level of the digital marketing program - Conducting on-demand sessions and 1 on 1 meeting with students who struggle with their progress during their learning journey- Reporting the attendance, results, and key findings of my students to the admin dashboard - Tracking my student's progress during their learning journey and offering extra support when needed- Communicate with students through Slack to keep track of their progress and answer their questions regularly- Organizing weekly connect sessions with students within the advanced level of the digital marketing program - Conducting on-demand sessions and 1 on 1 meeting with students who struggle with their progress during their learning journey - Reporting the attendance, results, and key findings of my students to the admin dashboard - Tracking my student's progress during their learning journey and offering extra support when needed - Communicate with students through Slack to keep track of their progress and answer their questions regularly Show less

Worked with them to grow their B2B Company. Helped them gain customer in my niche, and also leaded their Digital marketing initiatives.

I am working with Soofi digital marketing helping local and international customers with effective digital marketing strategies for better ROI through digital platforms. We specialize in inbound marketing, growth hacking, brand development, digital advertising, and content marketing.

I have been teaching Digital Marketing, Freelancing, Virtual Assistant for Amazon, and SEO at Learn With Soofi in Lahore. My courses were aimed at everyone interested in learning and growing their skillsets.During 12 six-week courses in 1 year, I have helped entrepreneurs, business owners, startups, professionals, and students to learn about Digital Marketing and Advertising and how can they grow their business with the help of Digital Channels.

I was responsible for helping maintain our brand by working on SEO campaigns. my duties included performing keyword and market research, strategizing and managing marketing professionals in my team and creating content to aid in the success of marketing campaigns.

SEOHandles ON Page and Off Page duties of following sites • https://www.borntough.com/• https://www.motorcyclehouse.com/• https://www.vikingcycle.com/• https://www.vikingbags.com/• https://www.elitesports.com/for their US, UK & AU based counter brands,SMM:Generate and Schedule content for following Pages by using company Facebook accounts relational marketingFacebook:• https://www.facebook.com/borntoughofficial/•… Show more SEOHandles ON Page and Off Page duties of following sites • https://www.borntough.com/• https://www.motorcyclehouse.com/• https://www.vikingcycle.com/• https://www.vikingbags.com/• https://www.elitesports.com/for their US, UK & AU based counter brands,SMM:Generate and Schedule content for following Pages by using company Facebook accounts relational marketingFacebook:• https://www.facebook.com/borntoughofficial/• https://www.facebook.com/vikingcycleofficial/• https://www.facebook.com/VikingBags/• https://www.facebook.com/officialelitesportsInstagram:• https://www.instagram.com/borntoughofficial/• https://www.instagram.com/vikingcycle/• https://www.instagram.com/vikingbags/• https://www.instagram.com/elitesportscompany/YouTube:• Handle company’s 4 official YouTube channel task involves• Gathering and analyzing quality content• Uploading Content• Optimizing videos with engaging titles, Descriptions and Search tags• Automate Sharing of Videos across official pages using Social media tool Hoot suite Show less

Working as an SEO specialist for a Lahore-based company "Verdant". Implementing strategies to get more traffic and making the website more authoritative by link building.• Extensive experience of one to one client dealing as well as leading a team• Highly Proficient negotiation skills, regularly converting customers from point of inquiry to sale• Social and digital media management