Sirsha Chowdhury Email & Phone Number

Bengaluru, KA, IN

Dubai, United Arab Emirates

Mumbai, Maharashtra, India

• Consulted and Aligned Marketing Strategy of Enterprise Brands to Maximise their Marketing ROI from MoEngage’s Marketing Automation suite by 20%
• Devised Omnichannel Marketing Strategies with a focus on Push, Email, WhatsApp, SMS as a channel ensuring brands to improve their conversion goals by 30%
• Helped Digital First Brands Grow, Retain and Increase their CLTV by recommending best practices to leverage Push, In-Apps and Web as a channel

Mumbai, Maharashtra, India

• Consulted and managed a portfolio of digital first brands worth 0.8 Mn US$, helping them align their marketing strategy with their business objectives using CleverTap’s marketing automation platform that led to an.
• Prevented a 75K US$ revenue churn by driving value realisation of the existing platform features and helping the customer achieve their OKRs with a customised success plan
• Responsible for driving an upsell revenue of 20% within the very first quarter and impacted key business metrics like NRR, PAS and NPS with a proactive customer engagement strategy

Mumbai, Maharashtra, India

• Drafted Key Messaging documents, GTMs comprising of value propositions, benefits, differentiators, and narratives for new and upcoming product releases
• Researched customers to understand the market we operate in, customer challenges and our buyer cohorts
• Created industry specific sales assets (internal and external) that were primarily used for sales enablement

Thane, Maharashtra, India

• Supported the Sales Enablement team to onboard prominent brands on Netcore’s MarTech SaaS by creating a marketing portfolio
• Curated relevant business use cases for various industry specific apps and identified the impacted business metrics
• Generated a list of Product Influencers, Product Managers, Product Leaders that was used for outreach and community engagement thereby increasing brand visibility

Kolkata, West Bengal, India

• Conducted an exhaustive market research to identify the key pain points of the recruitment industry and understand the hiring value chain and trends involved in recruitment.
• Drafted a business plan for QubeEva (an AI-ML based platform that reduces time and effort involved in hiring) to help aQb Solutions launch the product in the potential target market.

Mumbai, Maharashtra, India

Core Committee Member of The Hult Prize On Campus Program at SDA Bocconi Asia Center.

India

• Conducted a comprehensive market research and competition analysis to ascertain the market size and identify the major competitors in the waffles category of the QSR (Quick Service Restaurant) Industry.
• Assisted the WOWffles brand to identify the existing gaps pertaining to the product in the Indian market and suggested the ideal product mix and pricing strategy, thus helping them successfully launch their waffles.

• Enhanced user experience for Sprint USA and was solely responsible for client interactions, gathering client requirements, developing end to end functionalities, thus ensuring client’s business continuity and.
• Increased code-efficiency of Sprint USA Project Management Portal by 30% that boosted customer retention by 25%.
• Smoothly performed major deployments across multiple production environments for leading Telecom Operators like T-Mobile USA, Sprint USA, Vodafone Netherlands with zero escalations and minimum downtime.
• Implemented Security Features in one of our client’s application to achieve 100% compliance with Industry best practices that led to substantial cost savings.

• Participated and successfully completed Programmes such as GET Technical Trainings, Campus-2-Corporate and Telecom Introduction at the GET Academy.
• Actively contributed, working as a shadow resource in Project Upload and Creation, Validations and enhancement activities in CA Clarity Tool for Sprint Account.

International Masters In Business, Business Administration And Management, General

International Master In Business, Business Administration And Management, General

The International Master in Business (IMB) is a specialized Master program fully equivalent to a postgraduate program that brings to India.

Bachelor Of Technology - Btech, Electronics & Telecommunication