Layla Chen Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

I am currently the Director of External Affairs. I managed media outreach for PRLab to elevate its relationships with external stakeholders. I am also responsible for industry awards applications to promote PRLab as an industry leader. Meanwhile, on behalf of PRLab, my op-ed about emerging media and young PR pros was successfully placed on PRWeek. As Account Director, I oversaw five account teams in the nonprofit and consumer sectors. In addition to ensuring client work quality, I am responsible for assisting with their media outreach routine.

Boston, Massachusetts, United States

Client: SUYO Pisco, Call To Action ClothingAdvised 2 account teams and 7 account executives;Secured 3 podcast interviews for clients;Launched social media plans for clients achieving a 20% increase in engagement;

Boston, Massachusetts, United States

Boston, Massachusetts, United States

As a Marketing Communication Intern at the Conservation Law Foundation, I gained valuable experience in advocacy and strategic communication through a 10-week immersive program. My responsibilities included building media lists using MuckRack, drafting pitches and writing blogs, editing IG reels, conducting research and analysis, and offering supplemental project ideas to advance CLF's missions.

Boston, Massachusetts, United States

PR Conference: Looking Back to Move Forward is scheduled for February 2023Outreached to 15 local nonprofits/high schools and developed fundraising eventsDesigned 7 panels and coordinated with guest speakers

Shanghai, China

• Created the Sports communication campaigns for NBA Cares, Hyperise, and NHL China, as well as media monitoring and reporting for MLB China, NHL China, and FIFA • Researched and wrote 50 media research reports to help clients understand their media performance in China• Edited and translated 5 press releases that were published on tier-1 Chinese sports media outlets• Scheduled and hosted 6 online interviews with UFC Chinese fighters

Guangzhou, Guangdong, China

• Wrote or revised social media manuscripts for influencers, which increased brand exposure by 15%• Managed relations with 5 KOLs by designing gifts and assisting in events• Created a pitch independently to a potential client including SWOT analysis, benchmarking, etc.

Guangzhou, Guangdong, China

During my internship, I was primarily involved in assisting the communication campaigns for two TV shows Chinese Music Ceremony and Classic Pop-Music Remodeling and Inheriting across multiple social media platforms.• Scheduled and curated organic social posts on platforms including ITOUCHTV app, Weibo and WeChat Official Account• Developed hashtag topics and messages related to the shows that I worked on and facilitated correspondences with fans of the talents invited for the show• Pulled analytics and organized results and metrics on a regular cadence in pursuit of audience growth and engagement• Assisted in the communication and the negotiation of contracts with talents invited for the show

Master'S Degree, Public Relations

Activities and Societies: BU PRSSA: Work in the philanthropy team for the 16th PR Advanced Northeast Regional PRSSA conference Athletics.

Bachelor'S Degree, Digital Marketing, 3.86

Activities and Societies: Bryant Senior Advisory Council: Administrated in the initiative of future development in academia and campus.