Sirui Wang Email & Phone Number

New York, United States

• Compiled a list of 200+ potential influencer partners on YouTube, TikTok, and Instagram, analyzing their categories, suggested price, engagement rate, and cost per view (CPV)• Evaluated over 30 MCN agencies while adhering to an annual budget constraint of $20K to $50K, ensuring the selection of the most effective agency for the client's needs• Developed and published 8 Instagram reels aligned with the monthly content calendar, resulting in a 7% increase in the agency's Instagram followers

• Edited monthly news releases for USC in Mandarin and distributed them to 18 Chinese online media platforms• Collaborated with the team to organize the first K-pop Festa at USC, providing VIP room support and managing gift boxes and catering for celebrities

Los Angeles, California, United States

• Leveraged HubSpot for email marketing to promote an online information session, resulting in a 100% increase in attendance• Improved Keck Medicine WeChat account's open rate by an average of 25% and grew total followers by 15% within three months by implementing a clearer navigation bar and collaborative posting strategy• Conducted SWOT analysis reports on the Chinese and Latino markets, and presented them to the team, leading to a 5% increase in international patient inquiries within three months

Los Angeles, California, United States

• Producing timely stories for Annenberg Media's TV channel, highlighting the impact of domestic and international issues on the local community: capturing interviews and B-roll footage at various campus activities and local events• Crafted scripts for TV anchors, and edited videos using Adobe Premiere to produce polished news packages under demanding same-day deadlines

Beijing, China

• Collaborated with a prominent live streaming platform to execute an integrated marketing campaign, resulting in 10.2B total served impressions: generated 4M followers for Banmuhuatian, and elevated Daoxiangcun's brand value by 22.5%• Created an annual media strategy for Baidu with a budget of $500K, driving 3M views with a single post on Weibo• Strategized and executed over 20 custom programmatic advertisements on Jintai.com.cn• Managed 3 forums with more than 500 attendees to raise public awareness for annually signed clients, including Baidu, Huawei, PICC Group, and Wuliangye

Beijing, China

• Organized Chinese National Day offline activities for pop-up store, including brand promotion copywriting and designing an interactive game called "Color the National Boundary Marker"• Contributed to a feature story on the development of Chinese Marriage Law

Beijing, China

• Conducted sentiment and topic modeling analysis to prepare weekly competitor reports and monitor consumer needs for the upcoming relaunch of carpool services• Researched and evaluated potential partnerships with credible platforms such as LinkedIn and Alipay to ensure the credibility of DiDi drivers

Beijing, China

• Edited creative recruitment posters, selected candidates, and conducted telephone interviews• Successfully managed the interview, written examination, and orientation process for over 100 interns

Master Of Science, Digital Social Media

Bachelor Of Arts - Ba, Culture And Communication