Sirui Wang Email & Phone Number

New York, United States

• Compiled a list of 200+ potential influencer partners on YouTube, TikTok, and Instagram, analyzing their categories, suggested price, engagement rate, and cost per view (CPV)
• Evaluated over 30 MCN agencies while adhering to an annual budget constraint of $20K to $50K, ensuring the selection of the most effective agency for the client's needs
• Developed and published 8 Instagram reels aligned with the monthly content calendar, resulting in a 7% increase in the agency's Instagram followers

• Edited monthly news releases for USC in Mandarin and distributed them to 18 Chinese online media platforms
• Collaborated with the team to organize the first K-pop Festa at USC, providing VIP room support and managing gift boxes and catering for celebrities

Los Angeles, California, United States

• Leveraged HubSpot for email marketing to promote an online information session, resulting in a 100% increase in attendance
• Improved Keck Medicine WeChat account's open rate by an average of 25% and grew total followers by 15% within three months by implementing a clearer navigation bar and collaborative posting strategy
• Conducted SWOT analysis reports on the Chinese and Latino markets, and presented them to the team, leading to a 5% increase in international patient inquiries within three months

Los Angeles, California, United States

• Producing timely stories for Annenberg Media's TV channel, highlighting the impact of domestic and international issues on the local community: capturing interviews and B-roll footage at various campus activities and.
• Crafted scripts for TV anchors, and edited videos using Adobe Premiere to produce polished news packages under demanding same-day deadlines

Beijing, China

• Collaborated with a prominent live streaming platform to execute an integrated marketing campaign, resulting in 10.2B total served impressions: generated 4M followers for Banmuhuatian, and elevated Daoxiangcun's brand.
• Created an annual media strategy for Baidu with a budget of $500K, driving 3M views with a single post on Weibo
• Strategized and executed over 20 custom programmatic advertisements on Jintai.com.cn
• Managed 3 forums with more than 500 attendees to raise public awareness for annually signed clients, including Baidu, Huawei, PICC Group, and Wuliangye

Beijing, China

• Organized Chinese National Day offline activities for pop-up store, including brand promotion copywriting and designing an interactive game called "Color the National Boundary Marker"
• Contributed to a feature story on the development of Chinese Marriage Law

Beijing, China

• Conducted sentiment and topic modeling analysis to prepare weekly competitor reports and monitor consumer needs for the upcoming relaunch of carpool services
• Researched and evaluated potential partnerships with credible platforms such as LinkedIn and Alipay to ensure the credibility of DiDi drivers

Beijing, China

• Edited creative recruitment posters, selected candidates, and conducted telephone interviews
• Successfully managed the interview, written examination, and orientation process for over 100 interns

Master Of Science, Digital Social Media

Bachelor Of Arts - Ba, Culture And Communication