- Collaborate closely with Product Marketing, SDRs, and other teams to ensure the delivery of performancecampaigns- Lead database cleansing, enrichment, and acquisition initiatives- Monitor and ensure data integrity within Marketo/SFDC and identify opportunities for more efficient datahandling and the flow of leads to and from other systems- Own strategy and operations our email marketing program- Support team strategic direction, included training materials, peer coaching and strategic planning- Serve as an internal Marketo Expert, developing new programs and progressing our roadmap

- Overseen day-to-day operations and functionality of our marketing technology stack- Supported all Marketo activities related to demand generation, campaign management and automation, lead nurturing, webinar management and reporting- Managed email, landing page and form assets from creation to deployment, including setup, targeting and testing- Developed marketing dashboard to report program activity, lead-to-pipeline, and effectiveness across thecustomer journey

- Managed email marketing automation campaigns including, setup, targeting and testing to deployment and data monitoring- Analyzed performance metrics, providing recommendations to improve the effectiveness of emails, campaigns, and segmentation- Experience with Salesforce CRM and Marketing Automation tools- Worked in HTML, CSS to create, test and troubleshoot emails and websites- Landing page design & editing, workflow automation and support