• Help build and lead IPG’s New York AMP (Audience Measurement Platform) research team • Assist in new business pitches across all IPG MediaBrands agencies with research and analytics• Key contributor of analytic insights for high-profile Coca-Cola pitch win• Conduct advanced analysis and support cross channel optimization recommendations for major IPG agencies and trading desk including: UM, Initiative, BPN, Hill Holiday, Cadreon • Develop cutting edge targets for household addressable campaigns (digital and advanced TV) • Conduct look-alike-modeling to identify look-alike individuals with a similar set of attributes within AMP’s census level database to create high precision targets at scale• Utilize disaggregate data from key industry sources to drive insights (Nielsen Media, Catalina, Rentrak, Comscore, Millward Brown, InsightExpress, Experian, Dunnhumby)• Lead AMP overview presentations and dashboard demos with major agency clients• Train and lead new associates to support team growth

• Conduct full pathway digital attribution modeling that appropriately allocates conversion credit to media based on channel, placement, timing and frequency• Write custom SAS code for modeling, data manipulation and reporting• Query raw cookie level database utilizing SQL• Provide clients recommendation of tactical and strategic budget shifts based on model results• Help clients optimize on multi-channel touches to drive more conversions

Use quantitative methods to assess the impact of marketing vehicles (pricing, promotion, TV & print advertising, coupons, etc.) via Marketing Mix Modeling. Work closely with managers on all aspects of project work including preparation of data (internal and syndicated sources), model development (including multivariate, time-series regression), interpretation of model results, and building client presentations• Assist/Lead in project setup• Collect, organize and track data inputs• Run statistical models with minimal supervision (Modeling)• Validate model results both statistical and face validity checks• Manipulate model outputs and prepare client presentations for manager review, • making templates and customized charts; contribute to findings and recommendations (Client)• Ability to explain capabilities and results informally to clients (Clients)• Participate/Lead internal meetings providing project support• Create and transform variables for input into models• Prepare non-standard data sources• Specify Multivariate Models including OLS Regression• Interpret findings and draw conclusions from model results• Compute Return on Investment and other key metrics• Build client presentations• Simulate what-if scenarios and volume forecasts• Developing solid understanding of the consumer packaged goods industry

• Conduct daily Video Analytics Stream Views report across all clients to help maintain high levels of quality for the Video Analytics products by quickly detecting any potential data uses• Manage weekly QC reports for top eight Video Analytics clients to diagnose for engineering any suspect data issue• Conduct revenue generating monthly custom video projects for top video analytics clients• Analyze client domain changes using SQL and DBVisulizer to ensure quality VA reporting• Conduct new client setup reporting, ensuring beaconing has been installed properly• Conduct website beacon diagnostic reports for clients seeing major changes in reporting (beacon drops, double firing, etc.)• Assist in development of new reports, including process streamlining user tools such as Macros and VBA• Leader for offshore TCS team training, also includes responsibility for creation of training material documentation

• Assessed real time market positions, market trends, and conditions that affect the global capital market to find profitable trading opportunities • Monitored global news on macro economic and geopolitical events affecting the Forex market and forecasted relative currency strengths of major countries • Conducted extensive research on how global capital markets perform through macroeconomic study and technical analysis