Sissy Vasiliadou Email & Phone Number

L. Athinon 284, Xaidari, Athens

• Design and implementation of Marketing Plan• Design and implementation of all promotional activities programs• Planning and implementation of Digital Marketing communication programs. Responsible for corporate website profile development and content management • Planning and implementation of New product development process and management of product mix• Budgeting annual expenses of Marketing Department • Monitoring and analyze the trends and developments of the food market and competition analysis• Responsible for handling Public Relations of the company (Publicity, Media relations, CSR programs & Sponsorships).

Athens

Archeou Theatrou 8, Alimos, Greece

• Participation to creation and implementation of Marketing Plan, communication plan and to the development of marketing programs & proposals • Planning and implementation of promotional activities programs -A.T.L. communication (T.V. campaign, radio campaign, print ads)• Planning and implementation of promotional activities programs - B.T.L. communication (in store promotional activities, p.o.p. material, design and content creation of promotional catalogues & material). In depth technical knowledge of catalog & p.o.p materials production.• Planning and implementation of Digital Marketing communication programs (handling of social media & internet campaigns) and tactical reporting for it• Responsible for corporate website profile development, construction & content management and tactical reporting for it• Perform as talking head with the advertising company & PR associates• Preparation and execution of informative and educational presentations for all product launches and promotional activities. Training of the above to the Sales force team. • Budgeting annual expenses of Marketing & Strategy Department and ongoing monitoring. • Implementation of promotional activities for promoting the franchise proposal throughout websites and franchise magazines

Archeou Theatrou 8, Alimos, Greece

• Participation to creation and implementation of Marketing Plan, communication plan and to the development of marketing programs & proposals.• Implementation of New product development process in cooperation with R&D and management of product mix• Cost analysis for all products and development of pricing policy procedure per market. • Monitoring the product distribution policy and the merchandising standards• Monitoring and analyze the trends and developments of the food market and competition analysis• Execution of qualitative and quantitative market research and analysis of results.• Statistical observation and analysis of sales - Standard Reporting & Ad-hoc reporting• Preparation and execution of informative and educational presentations for all product launches and promotional activities. Training of the above to the Sales force team. • Design and implementation for the packaging of all products• Design and production for all price marking material for all stores (menus, price catalogs, board menus, price tags etc)

Archeou Theatrou 8, Alimos, Greece

• Participation to creation and implementation of Marketing Plan, communication plan and to the development of marketing programs & proposals • Monitoring and handling of Publicity for the company and for the brands (articles, interviews, publications)• Handling of Media relations. Preparation and execution of press releases, publicity follow-up and corporate announcements for the brands and the company. Talking person for journalists and public.• Handling of consumer complaints and responsible for the coordination of their solution• Preparation and execution of corporate presentations• Design and implementation of the company’s newsletter• Implementation of promotional activities for promoting the franchise proposal throughout websites and franchise magazines• Planning and implementation of CSR programs • Handling of crisis management in collaboration with the PR agency• Responsible for the execution of all sponsorships & for the execution of all the company’s events.

Archeou Theatrou 8, Alimos, Greece

• Participation to the implementation of Marketing Plan• Implementation of all promotional activities • Planning and implementation for all price marking material for all stores (menus, price catalogs, board menus, price tags etc) and packaging • Monitor the annual Marketing budget• Preparation and execution of informative and educational letters and presentations for all product launches and promotional activities. • Competition analysis

Archeou Theatrou 8, Alimos, Greece

• Participation to the design and creation of the new brand Neon mageiremata (a fast casual restaurant)• Participation to product mix selection for the new brand • Participation to cost analysis and pricing policy procedure for the products of the new brand• Implementation of in store promotional activities of the new brand• Planning and implementation for all price marking material for the new brand (menus, price catalogs, board menus, price tags etc) and packaging • Monitor the annual Advertising budget for Neon mageiremata• Marketing synergies with suppliers• Preparation and execution of all presentations and communication material for the new brand

12Th Kil. National Road Of Athens - Lamia

• Implementation of marketing activities - A.T.L. communication (T.V. campaign, radio campaign, press campaign)• Implementation of marketing activities - B.T.L. communication (in store promotional activities, Design of promotional product catalogs)• Local store marketing for the province stores (design / proposals / cost analysis, implementation)• Responsible for happenings for the opening ceremonies of new stores• Monitor the annual Advertising budget • Preparation and execution of informative letters for the briefing of the stores