Sissy Vasiliadou Email & Phone Number

L. Athinon 284, Xaidari, Athens

• Design and implementation of Marketing Plan
• Design and implementation of all promotional activities programs
• Planning and implementation of Digital Marketing communication programs. Responsible for corporate website profile development and content management
• Planning and implementation of New product development process and management of product mix
• Budgeting annual expenses of Marketing Department
• Monitoring and analyze the trends and developments of the food market and competition analysis

Athens

Archeou Theatrou 8, Alimos, Greece

• Participation to creation and implementation of Marketing Plan, communication plan and to the development of marketing programs & proposals
• Planning and implementation of promotional activities programs -A.T.L. communication (T.V. campaign, radio campaign, print ads)
• Planning and implementation of promotional activities programs - B.T.L. communication (in store promotional activities, p.o.p. material, design and content creation of promotional catalogues & material). In depth.
• Planning and implementation of Digital Marketing communication programs (handling of social media & internet campaigns) and tactical reporting for it
• Responsible for corporate website profile development, construction & content management and tactical reporting for it
• Perform as talking head with the advertising company & PR associates

Archeou Theatrou 8, Alimos, Greece

• Participation to creation and implementation of Marketing Plan, communication plan and to the development of marketing programs & proposals.
• Implementation of New product development process in cooperation with R&D and management of product mix
• Cost analysis for all products and development of pricing policy procedure per market.
• Monitoring the product distribution policy and the merchandising standards
• Monitoring and analyze the trends and developments of the food market and competition analysis
• Execution of qualitative and quantitative market research and analysis of results.

Archeou Theatrou 8, Alimos, Greece

• Participation to creation and implementation of Marketing Plan, communication plan and to the development of marketing programs & proposals
• Monitoring and handling of Publicity for the company and for the brands (articles, interviews, publications)
• Handling of Media relations. Preparation and execution of press releases, publicity follow-up and corporate announcements for the brands and the company. Talking person for journalists and public.
• Handling of consumer complaints and responsible for the coordination of their solution
• Preparation and execution of corporate presentations
• Design and implementation of the company’s newsletter

Archeou Theatrou 8, Alimos, Greece

• Participation to the implementation of Marketing Plan
• Implementation of all promotional activities
• Planning and implementation for all price marking material for all stores (menus, price catalogs, board menus, price tags etc) and packaging
• Monitor the annual Marketing budget
• Preparation and execution of informative and educational letters and presentations for all product launches and promotional activities.
• Competition analysis

Archeou Theatrou 8, Alimos, Greece

• Participation to the design and creation of the new brand Neon mageiremata (a fast casual restaurant)
• Participation to product mix selection for the new brand
• Participation to cost analysis and pricing policy procedure for the products of the new brand
• Implementation of in store promotional activities of the new brand
• Planning and implementation for all price marking material for the new brand (menus, price catalogs, board menus, price tags etc) and packaging
• Monitor the annual Advertising budget for Neon mageiremata

12th kil. National Road Of Athens - Lamia

• Implementation of marketing activities - A.T.L. communication (T.V. campaign, radio campaign, press campaign)
• Implementation of marketing activities - B.T.L. communication (in store promotional activities, Design of promotional product catalogs)
• Local store marketing for the province stores (design / proposals / cost analysis, implementation)
• Responsible for happenings for the opening ceremonies of new stores
• Monitor the annual Advertising budget
• Preparation and execution of informative letters for the briefing of the stores