Collaborating with business leaders to drive success across business objectives for top-level customers, I focus on People, Process, Technology and Data. I oversee and continually refine a process to provide structure, adoption and a broader understanding of digital marketing solutions through thoughtful strategizing, planning and the delivery of actionable outcomes.

• Accelerating digital transformation initiatives powered by Sitecore by providing thought leadership and strategic guidance• Member of Sitecore's global Customer Transformation Team• Collaborating with top-level officers of leading global customers on marketing planning and strategy initiatives• Leading and developing consultative workshops with prospects, clients, and partners utilizing Sitecore’s best-practice methodology, frameworks, and tools to deliver high-impact roadmaps and recommendations

Responsible for entertainment operation across all (approx. 18) stages for the world's largest Irish Fest. Focus includes day-to-day operation with team of volunteer stage managers during festival; logistics and coordination between the festival production management, bands and band management and the production team/union stagehands - prior to and throughout festival.

A multi-year Sitecore Strategy MVP and STRATEGY Solutions Architect at Perficient - I provide insight, training, and a passion for a fully-realized potential of Sitecore XP & Content Hub (Specialized). I utilize my years of hands-on Sitecore know-how and certifications to help deliver clear solutions and actionable results for marketers - both new to the platform, or looking to take it further.

Executive Director of Tosa Tonight, Inc. BoardThe Tosa Tonight board's mission is to create a stronger sense of community in the Village of Wauwatosa, WI through the arts and an on going, self-sustaining, culturally enriching series of live concerts at the Rotary Performance Pavilion. We intend to be a passionate advocate for the arts by professionally operating, maintaining and booking an impressive Performance Pavilion (located at the Southwest corner of 68th & State streets) that enhances the quality of life, backed by the funding support of strategic sponsors.In this role I lead oversight on a 3500-seat outdoor amphitheater. Including managing a 10+ person board and subcommittees including: marketing, entertainment, sponsorship, financial, executive and more. With multiple shows each summer and ongoing rental I am involved deeply in all aspects of day to day operation and the success of the venue with the support of a hard working team of volunteers.Resigned from this position in good standing - August 2020. I left behind a series stronger and better than I found it after 12 years of solid and steady growth, and a doubling of revenue, attendance and number of events.

(Formerly: September Sound and now currently a project studio)• Own and operate a digital project studio. Produced hundreds of radio commercials.• Compose and record music beds.• Master and/or record albums for local, national and international musicians.Notable artist credits include:Citizen King - Brown Bag LP (Mastering Engineer)The Gufs - Acoustic Smile EP (Mastering Engineer)Willy Porter - Dog Eared Dream era (Live Engineer)Comet 9 - (Mastering Engineer)Peter Mulvey - Multiple Projects (Producer/Engineer)Peter Roller - EP (Engineer)

As Director, Marketing Communications at Coveo I developed and managed content strategy through careful planning and thoughtful strategy, to deliver a compelling story about Coveo’s transformational unified, intelligent search technology. I collaborated with the marketing and executive team, partners, customers, and influencers, to purposefully curate relevant communication across multiple marketing channels to fuel campaign success.

Taking the power of Digital Marketing to new levels with the power of tools like Sitecore Experience Manager. Using my DMS Certification and extensive Content Management experience to help our clients grow their brand. Simultaneously, helping digitally market Layer One and build a new corporate website. I love pushing the limits of Digital Marketing technology and helping excite fellow marketers on the power of testing and real data for intelligent decision-making.Layer One Media is a full-service digital agency that drives sales growth for B2B organizations by providing a clear digital strategy on top of the necessary best-in-class tools to generate leads, conversion, and an ever-improving ROI. For over 15 years we have partnered with B2B organizations to deliver digital strategy, flexible technology solutions, and measurable success that continues well beyond launch.

Company purchased 12/2014.Awarded, Inc. Magazine’s “Five-Time Inc. 5000 Honoree” (August 2013) and The Business Journal’s “#1 Fastest Growing Firm” in SE Wisconsin (August 2013), Zeon Solutions, Inc. is an industry leader in developing enterprise level e-commerce and corporate websites. Zeon’s holistic approach to providing e-business consultation, user experience and design services, comprehensive website/mobile development and search engine marketing services, assures the delivery of solutions aligned with clients’ business models and goals.As Digital Brand Manager I was a member of a growing marketing team where my main role was to drive traffic, conversions and leads from our website: www.zeonsolutions.com - and other digital marketing channels. I led the team that built Zeon's corporate website on Sitecore, managing all aspects, and interacting with a large team to build a fully responsive marketing website. I worked on content and ongoing improvements based off of best practices, while remaining agile enough to spot trends, and continually create interest in an ever-expanding digital landscape. From content calendar creation and content syndication, to social media and omni-channel marketing, I managed the site to a successful level that helped Zeon's brand grow to a high level of awareness and respect.

-Proven Direct is a Direct Marketing Company. • Create and manage all corporate marketing initiatives including but not limited to branding and identity to current customers and potential clients. Responsible for long term marketing planning, creating and managing budgets and day-to-day execution with expected benchmark goals. Responsible for creative vision and development of new Proven Direct web site and maintenance of this site after initial creation. Responsible for Proven Pictures website along with the development of multiple stub sites and customer Service Portal sites, including maintenance and SEO. Responsible for all internal marketing communication & external direct marketing.• Manage all Brand Development from logo/identity concepting and testing through roll-out and ongoing marketing support materials; multiple brands. • Design of ongoing corporate and Direct Marketing client campaigns from concept or an existing (client) idea. Includes planning meetings, photo shoots, design and continual client interaction through and after the project with follow-up metrics.• Manage design staff/freelance: Hiring, reviews, day-to-day planning, training & guidance. Oversee adherence to best practices & quality control along w/ software/hardware purchasing and management.• Personalized URL (PURL) programmer: Concept & Design of complete Personalized URL multichannel direct marketing websites.• Member of Product Development Committee. Responsible for creating, testing & introducing new products to the continually-expanding line.

Responsible for oversight of Board, Sponsors, Entertainment, etc for 2 day annual concert event in Wauwatosa, WI. While no longer in this role I still support by volunteering to handle the artists and production.

Co-Manager of Milwaukee's Adobe User Group.Experienced Adobe users or just starting out... Our monthly meetings have something for everyone. Covering everything from Photoshop to Flash - InDesign to After Effects. Meetings held monthly.

Band has retired as a group:Follow Old Mil on Twitter: OldmilbandFriend Oldmil Coverband on Facebook

Played Keyboards and percussion and sang backing vocals for a top local band. Recorded 2 original albums and performed at over 80 venues a year for 11 years. In my tenure I helped market the band and grow our mailing list over 400%; the largest growth period of the band to date.

• Manage and design all catalogs, direct mail and billboards for multiple retail clients - from concept and team meetings, through photo shoot direction and desktop layout, to press checks and fulfillment.• Direct photo shoots and video shoots - including: pre-production, location, set design, product selection and placement, and post-production.• Client Relations - meet with clients weekly to create and manage effective advertising and marketing campaigns to grow their businesses.• Responsible for Macintosh peer-to-peer network purchase and operation including all software purchasing/installation, network management.Added and retained multiple key clients during tenure.

• Designed and produced all catalogs and direct marketing materials, “in-house,” for 5 years from concept and product shoots, through layout, press checks and fulfillment.• Responsible for budgeting/cost control, all aspects of media buying, in-store display and merchandising. Designed and coordinated newspaper and direct mail. Designed and coordinated annual meeting reports and annual vendor presentations. Lead weekly advertising meetings for management team.• Planned and implemented all aspects of leading local Audio/Video retailer’s advertising and marketing program.• Managed name and logo change and move of retail business, including PR, marketing and new store layout and design.Triple digit (%) growth over the course my tenure.