Sithara Singh Email & Phone Number

South Africa

La Lucia Ridge

- Led the Unilever deodorant portfolio in South Africa, which is growing double digit, significantly ahead of the market. - Led restage of bulk of the portfolio (Innovation & communication), excellent turnaround on biggest brand Shield with growth in sales, competitiveness and brand equity. Won award for Digital precision marketing. Facilitated continued.

South Africa

Led Skin Care category to focus relevant portfolios in key markets to drive competitiveness and growth in Africa (Vaseline, Dawn, Dove, Geisha), was growing double digit, ahead of ambition. Led 5 year growth plan across Africa, ZA key priority with CAGR >10%. - Led & facilitated growth via renovation, innovation, communication and purpose for key brands.

KwaZulu-Natal, South Africa

Led Lux & Dove innovations and communication plans across Africa, (ZA lead market, Lux & Dove Africa double digit growth). Delivered validated new brand full mix, innovation line up, packaging and validated communication for execution. - Led the restage of Lux positioning, re-launch, innovation and communication across 6 African markets (ZA, GH, NI, KE.

Durban, KwaZulu-Natal, South Africa

- Led Axe, Dove, Brut for Africa. Lead the 5 year Deodorant strategy for Africa with director, owned and championed this across markets. Shield, Axe, Dove, Brut double digit growth.- Axe overdelivered for Africa vs growth ambition. Landed new Brand Communication Idea, re-launch with new variant in 6 African markets, tailored to local requirements, while.

Durban, KwaZulu-Natal, South Africa

- Based on prior successful Hair experience, returned to lead South African Hair care growth roadmap as Global team member based in the country.- Strategically focused on unlocking growth in ZA based on combining similar Global Best practice markets, local market insights & Unilever capabilities to build a winning plan.- Agreed simplified portfolio for.

Durban, KwaZulu-Natal, South Africa

- Led 1st of its kind BOP initiative for Rama, deploying 10 000 fridges across the country, with selective portfolio and targeted DT push, pull plans, more sustainable route to market, exceeding turnover expectations and growing brand power. Won multiple executional and business awards- Led market development with dish penetration project, which also.

Durban, KwaZulu-Natal, South Africa

- Led and worked on Sunlight & Domestos brand re-launch, improved claims & communication plan. (Pack and Communication): Record high shares and double digit growth for Domestos and Sunlight continues to hold undisputed leadership. Led shelf/ merchandising plan as category captains to improve Unilever and Retailer growth.- Led middle income consumer.

Durban, KwaZulu-Natal, South Africa

Record high Unilever shares and double digit growth in market for hair portfolio.- Re-launched Sunsilk – extremely successful in market, growing share for Unilever. Included full range re-evaluation, packaging design, formulation change and supported by a strong communication plan (including PR launch with beauty editors). Won best practice Hot House award.

Durban, KwaZulu-Natal, South Africa

Led innovation and growth plans for both brands Southern Africa, Arabia, West Africa & Turkey. This included growing in strong holds (Sunlight in ZA and Turkey), launching Sunlight in Nigeria & Surf ZA restage with communication.- Won global best practice award for quickest innovation and communication launch response to strong local competitor threat in.

Durban, KwaZulu-Natal, South Africa

Impact: House Hold Care (HHC) in region was one of the fastest growing with double digit growth across all brands- Responsible for delivery of category/ brand strategy and developing the brand mix, specifically tailored for needs of each market, across the portfolio of brands(Turkey, SA, Arabia)- Successfully relaunched Sunlight dish wash in ZA.

Durban, KwaZulu-Natal, South Africa

- Led both brands, while working closely with the global team to develop and implement all innovation projects- Collaborated with teams as primary input on new communication for Lux brand and innovation planning- Led the Dove Campaign for Real Beauty launch in SA across channels, incl PR and launched the Dove Self Esteem fund. Briefed PnP on partnership as.

Durban, KwaZulu-Natal, South Africa

OMO: Re-launch of market leader OMO hand wash in SA (key strategic priority). Led welcome plans with full team for P&G entry into laundry, with dedicated rooms, teams to prepare. - Led from scratch concept development, validation, mix creation with cross functional team. (Tough on stains, gentle on hands). Briefed, evaluated and recommended creative.

Durban, KwaZulu-Natal, South Africa

- Crafted a middle income penetration plan including innovation on smaller pack size/ price point. Led full mix creation, validation, financial approvals. - Crafted and launched Core Variant launch (Pink) which became the best seller. Developed Activation plan for the project with laser focus on inducing trial, increasing awareness. - Clinic activation.

Mobeni

- Organic Polymer Chemist, started as lab assistant to Assistant QA Manager then to QA Manager. - As QA Manager, ran quality assurance laboratories, international accreditations, coached technical and factory team on technical and general skills.- Completed MBA part time.

Fluency: Understanding The Digital Commerce Landscape, Digital Acceleration Program

Ecomm Accelerator, Digital Acceleration Program

Master Of Business Administration (Mba)

Bachelor Of Science (B.Sc.), Chemistry And Biochemistry

Bachelor Of Pharmacy - Bpharm, Pharmacy