Sithira Kulasuriya Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

I’m responsible for engaging with the IDP Education global network to increase the use of centrally-led marketing initiatives while working closely with Product Market Manager to ensure new IELTS products & assets are rolled out smoothly. RESPONSIBILITIES- Liaising with external agencies to strategically create new brand assets that cater to the global network by submitting clear and concise briefing notes, providing constructive feedback while working within the allocated budget. - Creating marketing campaign or product launch specific collateral using Adobe Creative Suite and Canva for Work. - Being the brand champion by providing constructive feedback on marketing collateral developed by the global IDP and IELTS network. - Overseeing both IDP & IELTS Canva for Work accounts and globally shared branded assets bank. - Maintain the event calendar, provide the necessary support to the Events & Sponsorships team, ensure delivery and display of all assets, provide post-event follow-up support and report on event outcomes (ROI). - Provide pro-active support to the assigned region on marketing matters including branding, messaging, campaigns and regional/local area promotions of student placement and IELTS testing. - Maintain relationships with internal and external stakeholders and service providers as the basis for trust and cooperation. ACHIEVEMENTS - Contributing to a global IELTS lead generation campaign by project managing the revamping & translation of a 28-page booklet in 9 languages that resulted in generating 10K plus leads organically within 2 months. - Significantly increased global product awareness by spearheading the production of first IELTS VR video that generated more than 20K views within 2 months. - Increased IELTS brand equity by liaising with Canva to establish a new Canva for Work account for IELTS brand and populating it with on-brand assets that assisted the IELTS global network in saving approx. $10K per month.

Melbourne, Australia

I’m responsible for the creation, development, and execution of B2B & B2C demand generation content across online and offline channels. Nevertheless, following are my main responsibilities and achievements so far; RESPONSIBILITIES - Work closely with the strategic adviser to develop effective strategies for driving B2B & B2C clientele acquisition through marketing campaigns.- End-to-end development and implementation of marketing ideas.- Deliver best practice marketing campaign strategies and tactics that ensure a measurable positive impact on the brand, customer engagement, pipeline, and revenue.- Consult with B2B clients on their marketing and branding strategy.- Management of internal and external marketing resources including PR, media activities, creative & digital- Creation, development, and execution of B2B & B2C demand generation content across online and offline channels.- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, reports, infographics, etc.).- Help optimize marketing automation and lead nurturing processes through email, content, and social channels.- Creation of social media posts for Facebook & Instagram according to the content calendar.- Update and maintain websites. - Co-ordinate with external stakeholders to collect product information which will, in turn, be used for promotional activities. ACHIEVEMENTS- Development of new Wheelys Melbourne website from scratch along with content, while focusing on brand guidelines & USP. - Creation of a business proposal that resulted in establishing a long-term relationship with RMIT University along with securing a permanent café spot on the campus. - Creation of branded coffee cup designs for property development companies which generated additional revenue per cup.- Working closely with an international branding agency for the creation of new brand identity for a hot beverage.

Melbourne, Australia

RESPONSIBILITIES - Provide encouragement to team members, including communicating team goals and identifying areas for new training or skill checks. - Assist management with hiring processes and new team member training.- Develop strategies to promote team member adherence to company regulations and performance goals. - Ensure company brand materials and physical working spaces meet and exceed company presentation standards.- Overall management when founders are absent. ACHIEVEMENTS - Creation of a new Business Plan & Executive Summary for a new product launch.- Acquisition of local and international talent for both marketing and non-marketing roles. - Establishment of successful Co-Branding opportunities with B2B leads.

Melbourne, Australia

RESPONSIBILITIES- Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services.- Develop landing pages, track and nurture leads.- Public Relations & Media Management.- Monitor, measure, and report on media coverage and initiatives, ensuring consistency of messaging and alignment with brand strategy and values.- Review data and key insights to enhance the effectiveness of media campaigns.- Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. - Effective leadership and management of marketing and communications team members. ACHIEVEMENTS- SEO optimized content creation for social media channels and a Kickstarter campaign to raise awareness & pre-orders. - Planning and execution of a product testing panel for a new product using Marketing Automation software (Infusionsoft). - The opportunity to develop press releases for a new product launch.

Sydney, Australia

RESPONSIBILITIES- Setup, manage and optimise PPC campaigns on Google Adwords & social media platforms. - Measure and report performance of all digital marketing campaigns, and assess against goals. - Manage landing pages, website, and online shop while collaborating with design/development teams to implement.- Produce marketing materials that will power all marketing, sales, video, communication, PR and social media content (Blog, eNewsletter, Facebook & LinkedIn etc).- Strategically grow the social media presence across existing and new channels.- Research and creation of contents for the website and social media.- Create strategies and tactics and liaise with clients.- Manage email marketing campaigns and their creation.- Weekly reporting of metrics while providing recommendations based on the web analytic results.ACHIEVEMENTS - Exposure to web analytic tools such as Google Analytics when measuring the effectiveness of content & web traffic. - The opportunity to work on both front end and back end functionality of a successful website for one of the clients. - Direct involvement with Marketing Manager in the implementation of an online shopping cart for gift-cards & service packages.- Implementation of a CRM Software to better manage customer information.

1) Maintain the marketing statistics updated and reporting to the marketing manager.2) Assist the marketing management on the research and creation of contents for the website and social media to lead to sales for the company and -showing understanding of the main target groups.3) Assist with online campaigns, reporting metrics and provide recommendations based on the web analytic results.4) Social Media Marketing and Content Marketing 5) General administrative duties

Master Of Business In Marketing, Strategic Marketing & Research

- Research and critically analyse complex information and concepts for business decisions and apply them in the broader environmental.

Bachelor Of Business Administration (Bba), Marketing, 2Nd Class Upper

Activities and Societies: Toastmasters Club, Debate Team This allowed me to; - Enhance my ability to question, analyse, critique.

Diploma Of Leadership And Management, Organizational Leadership

This Diploma allowed me to; - Add value to and strategically review current management practices - To manage operational plans and lead &.

Master Of Professional Accounting, Accounting And Finance

Master Of Accounting, Accounting And Finance

- Studies in the Master of Accounting (Professional Practice) has provided me the technical and conceptual skills required to become.

Professional Year Program, Accounting

Developed by CPA Australia, the Institute of Chartered Accountants in Australia and the Institute of Public Accountants the SMIPA.