Siti Hajar Abdul Rahman Email & Phone Number

Shah Alam, My

Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

A one year programme working with a team of specialists in urban resilience to improve Malaysia’s public housing liveability. Developed and implemented advocacy strategies including organising Malaysia’s first public housing liveability conference. In addition, developed the framework and structure to engage cross-sector strategic partners that would be critical to the programme’s success.

Jalan Raja Laut

A short tenure due to health setbacks that have since been resolved. Led a team of eight covering external and internal communications, social media, brand and CSR. During my six-month tenure, my work largely focused on improving internal efficiencies, managing ongoing campaigns, kickstarting the organisation’s 70th anniversary campaign planning, and supporting the change management agenda. The CSR portfolio was enhanced to include financial literacy as a focus area to better align… Show more A short tenure due to health setbacks that have since been resolved. Led a team of eight covering external and internal communications, social media, brand and CSR. During my six-month tenure, my work largely focused on improving internal efficiencies, managing ongoing campaigns, kickstarting the organisation’s 70th anniversary campaign planning, and supporting the change management agenda. The CSR portfolio was enhanced to include financial literacy as a focus area to better align with the company’s social responsibilities. At the time, UOB Bank was the only bank to not have a financial literacy programme in place for underserved communities. Initiated the planning for the year-long 70th-anniversary brand campaign with agency sourcing and pitching, thematic explorations and management senior management engagement. Identified a new retainer social media agency after having identified shortfalls in the quality of work and delivery from the existing agency. Managed the content development for the bank’s internal microsite Readjusted team’s portfolios and priorities to streamline roles, optimise their strengths and provide opportunities for growth through training, scope expansion and adjustments. Part of the change management committee to promote culture change ahead of the company’s shift to their new HQ. Responsible for developing strategic messaging to support goals. Show less

Petaling Jaya, Selangor, Malaysia

Reporting directly to CEO & Chairman, leading a team of seven in the Corporate Communication & Social Impact Unit. Unit’s scope of work primarily covers corporate communication, brand/marketing communication and social impact (Star Foundation & Star Education Fund) . Key highlights: Management of Star Media Group’s philanthropy arm, Star Foundation - As the charity arm of the Group, the Unit is entrusted to review all applications for funding, recommend to the Board of Trustees on the… Show more Reporting directly to CEO & Chairman, leading a team of seven in the Corporate Communication & Social Impact Unit. Unit’s scope of work primarily covers corporate communication, brand/marketing communication and social impact (Star Foundation & Star Education Fund) . Key highlights: Management of Star Media Group’s philanthropy arm, Star Foundation - As the charity arm of the Group, the Unit is entrusted to review all applications for funding, recommend to the Board of Trustees on the NGOs to support and at what value. At the same time the Foundation also manages several Funds and initiatives:Medical Fund Programme - Work closely with hospitals to identify young patients from B40 community in need of funding for critical / life-saving surgeries. Funds are secured through fund-raising campaigns using The Star as the primary platform. Wheelchair ProgrammeStar Sterling Service Award - Recognising excellent public service work. Star Golden Hearts Awards - Doubled nominations for the award that recognises Malaysian unsung heroes through a more aggressive A&P campaign. Annual Report 2018 & 2019 - Restructured and wrote the Sustainability Statement for the Group, aligning initiatives to SDGs and referencing GRI Standards. In 2020, Star Media Group was listed on the FTSE4Good Malaysia Index based on the company’s Sustainability Report. Star Media Group Brand Audit & Architecture Development - Initiated, planned and executed group-level audit of the company’s brands with the aim of creating a brand architecture and brand direction. Social media audit and standardisation exercise - Initiated and executed a group-wide audit of social media channels with the aim of streamlining and putting in place standards and guidelines for quality control. Kuntum Magazine - Doubling subscription numbers within first 3 months of taking on portfolio, expanded product offering from purely magazine to video and merchandising, as well as increasing buyer touchpoints. Show less

Kl

A&P campaign management. Think City as official partner for UN’s World Urban Forum 9 (The premier conference on urban issues). Secured strategic hires and partnerships which led to the highest brand exposure for Think City to date - Nextdor communications, RAGE (over 300,000 video views on the micro-house project) Comprehensive social media plan - pre-during and postPlanning and production of high quality communication materials that would become the focal point for all TC partnership… Show more A&P campaign management. Think City as official partner for UN’s World Urban Forum 9 (The premier conference on urban issues). Secured strategic hires and partnerships which led to the highest brand exposure for Think City to date - Nextdor communications, RAGE (over 300,000 video views on the micro-house project) Comprehensive social media plan - pre-during and postPlanning and production of high quality communication materials that would become the focal point for all TC partnership leads - pre-event video, brochure, booth setup. Management of all communication touchpoints and assets. This included but was not limited to:Website development. Planned and executed the revamp of the company website (https://thinkcity.com.my/) including the introduction of a blog to feature stories and articles on urban regeneration as part of a larger effort to be positioned as a thought leader in urban regeneration. Magazine & book publishing. Planning, development and production of TC Magazine Volume 3 & the Georgetown Grants Programme publication. (https://issuu.com/thinkcity/docs/think_city_magazine_volume_3 & https://issuu.com/thinkcity/docs/gtgp_issuu30nov)Speeches and presentation. Craft speeches and presentations for all of the CEOs public engagements. Corporate video production. Managed the ideation, production and completion of the corporate video for the company. (https://youtu.be/_WQkeDBa1QA)Events ManagementOrganised many of the talks to promote public discourse on urban regeneration issues (Think City Talks) as well as programme or product launches ie Secret Atlas of KL and GTGP book launch. Show less

Rebranding of Star Publications (M) Bhd to Star Media Group. Project required finding a delicate balance between meeting the needs and expectations of the organization, budget constraints and identifying a suitable partner agency willing and able to work within the confines of the organisation.Development of new corporate website.Inline with the rebranding efforts, the team was heavily involved in the creation of the new website from initiation to planning, execution and… Show more Rebranding of Star Publications (M) Bhd to Star Media Group. Project required finding a delicate balance between meeting the needs and expectations of the organization, budget constraints and identifying a suitable partner agency willing and able to work within the confines of the organisation.Development of new corporate website.Inline with the rebranding efforts, the team was heavily involved in the creation of the new website from initiation to planning, execution and maintenance.Expansion of Corporate Communication role as Secretariat for Star Foundation (Charity arm of Star Media Group). Where previously Corporate Communication played merely an execution role in Star Foundation, now the Unit is responsible for the entire management and execution of the works involved in the responsible distribution of the Foundation’s funds. Show less

Product marcom campaign managementHeritage building conversion project management. Conversion and launch of a heritage building into a centre for arts, culture, heritage. Previously the Georgetown Bureau, the 2-year project saw the heritage building transformed into a public space as a gift to the people of Penang. The project required the team to be wholly involved from initiation to launch covering areas of interior design, programming, promotion and more. A collaboration with urban… Show more Product marcom campaign managementHeritage building conversion project management. Conversion and launch of a heritage building into a centre for arts, culture, heritage. Previously the Georgetown Bureau, the 2-year project saw the heritage building transformed into a public space as a gift to the people of Penang. The project required the team to be wholly involved from initiation to launch covering areas of interior design, programming, promotion and more. A collaboration with urban regeneration organisation, Think City Sdn Bhd (Subsidiary of Khazanah Nasional)Social initiative campaign management. The Star’s social initiative ‘Do Good. Volunteer won several editorial & marketing awards (WAN IFRA, A+M Marketing Awards). SOW included campaign development, management and execution, internal and external activation, partnership sourcing. Employee engagement. Launch of Star Media Group’s Employee Volunteer Programme (EVP). Orchestrated the introduction of the company’s first volunteer programme, part of a larger social initiative to promote volunteerism among Malaysians. Proudest moment was when we successfully recruited over 400 staff members to volunteer to makeover 10 welfare homes nationwide as part of the inaugural event.The Star newspaper rebranding campaign (Be Inspired). Assisted Chief Marketing Officer and Deputy CMO in the management and execution of The Star’s rebranding campaign covering product revamp, employee engagement, media placement and more. Sponsorship and Partnerships Management. Selection and execution of approved partnerships /sponsorships based on framework or partnerships with TEDxKL, EFFIE Awards, Kancils, Musicals. Show less

Selangor, Malaysia

Exhibition / Display project management. Upgrading of Tunku Memorial. As part of The Star’s contribution to education and national history, an exhibit was created within the Tunku Abdul Rahman memorial to showcase his contribution to national development and his relationship with the Star as founder and columnist for many years. Star Sarawak Launch: Media planning & MOU signing ceremony. Consumer Reach Promotion Campaign: Campaign & partner management. Spearheaded the Power of 9… Show more Exhibition / Display project management. Upgrading of Tunku Memorial. As part of The Star’s contribution to education and national history, an exhibit was created within the Tunku Abdul Rahman memorial to showcase his contribution to national development and his relationship with the Star as founder and columnist for many years. Star Sarawak Launch: Media planning & MOU signing ceremony. Consumer Reach Promotion Campaign: Campaign & partner management. Spearheaded the Power of 9 Campaign, an annual subscription drive contest encouraging readers to participate through submissions and attractive prizes. Worked closely with main sponsor, Perodua to maximise exposure and reach. Over 300,000 entries received. Annual Report Management. Book Publishing. Management and execution of book publishing projects ie Be Inspired Book. A limited edition compilation of Inspiring stories from The Star. Corporate Branding. Corporate video, Corporate brochures & collaterals, upgrading and maintenance of company’s showcase gallery and corporate ad campaigns. Events Management. ie corporate visits, launches, school visits etc. Awards submissions, Speech writing for top management, press releases for corporate / product-related announcements. Maintaining investor relations website. Master of ceremony for corporate events Show less

Selangor, Malaysia

Kuala Lumpur, Malaysia

Advertising & Promotions:- Manage ongoing promotions at monorail stations - Supported the promotion/marketing of retail outlets at monorail stations via media buy and in-house promotions - Manage and execute joint partnership promotions involving KL Monorail / KL Multimedia/client i.e. tie-ups with ERL to offer monorail passes to inbound travellers. Manage and monitor all marketing and promotion for a monthly lifestyle magazine, KL Lifestyle as well as monitor the progress of the… Show more Advertising & Promotions:- Manage ongoing promotions at monorail stations - Supported the promotion/marketing of retail outlets at monorail stations via media buy and in-house promotions - Manage and execute joint partnership promotions involving KL Monorail / KL Multimedia/client i.e. tie-ups with ERL to offer monorail passes to inbound travellers. Manage and monitor all marketing and promotion for a monthly lifestyle magazine, KL Lifestyle as well as monitor the progress of the sales on monthly basis o Responsible for the management of information on corporate and product website (KL Monorail & KL Lifestyle Magazine)Corporate Client Servicing:Consistently managed several key accounts involving direct liaisons with clients and agencies alike. o Regularly dealt with several parties for any one particular project including but not limited to client, agency, production, operation etc.Event Management:- Initiate, plan and execute all activities and tasks for events held at monorail stations ie Launches, KL Monorail celebrates 40 millionth passenger, Malay Mail & Monorail Merdeka Campaign etc. - Initiate, plan and coordinate and execute all activities relating to KL Lifestyle ie KL Lifestyle AwardsGroup Communication:- Report directly to Communications Director in any PR related issues involving KL Monorail as well as manage relations and communications with media- Oversee media relations during events organised by KL Multimedia / KL Monorail Community service project management ie Yogyakarta fund- raising, offer of retail space at KL Monorail stations for single / battered mothers. Sponsorship: Manage sponsorship tie-ups with partners for events Show less

Selangor, Malaysia

Events management ie workshops, seminars, book launches. Event sponsorshipSpecial projects ie book adoption, special releasesProposal writing ie sponsorships, special projectsE-Commerce website planning and development including content developmentRetail promotion and marketingCommended for following through with projects and ensuring details are not overlooked.Selected to represent organisation during Frankfurt International Book Fair.

Msc Corporate Communication, Business/Corporate Communications

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