At the forefront of Tuahvet Sdn. Bhd.'s marketing evolution, my role as Head of Marketing Communications harnesses the power of digital narratives to elevate brand presence and engage with diverse audiences. My expertise in social media strategies and digital ad campaigns has been instrumental in driving substantial audience growth and interaction, evidenced by multi-million views achievements on platforms like TikTok.Collaboratively leading a team, we have successfully managed annual marketing campaigns, curated compelling content, and optimized customer relationship management systems. This synergy has not only enhanced our marketing collateral through tools like CanvaPro and Capcut but also solidified our digital footprint via a comprehensive understanding of Facebook and Google Ads. Our efforts in data visualization and analysis underpin strategic decisions, propelling the organization's messaging to resonate with a global clientele.
Tuahvet Sdn. Bhd.
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Head Of Marketing CommunicationsTuahvet Sdn. Bhd. Feb 2024 - PresentKepala Batas, Penang, Malaysia
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Marketing And Communication ExecutiveTuahvet Sdn Bhd Oct 2021 - Feb 2024Kepala Batas, Penang, Malaysia- Managing and planning whole year marketing campaign - Managing and planning social media content - Overseeing social media, Facebook Ads and Google Ads performance- Managing company website- Planning and creating email marketing schedule and content- Handling CRM System by creating automation for campaigns- Designing marketing collateral using CanvaPro- Video editing using Capcut - Involved in monthly Management Meeting- Visualise and analyse data - Involved in department budget makingAchievement2021- Initiating to use centralise platform for connection through LINKTREE2022: -Creating and managing company's website using WORDPRESS- 5.8 million views on a video in TIKTOK creating tremendous numbers of new followers- Initiating to track new customer footfalls for each branch- Initiate social media live session 2023- Initiated ticketing system for management team in enhancing internal communications2024- Rising Star Award- Winner of Social Media Houseboat Content
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Marketing ExecutiveAr-Rahnu Express, Habib Jewels Jan 2021 - Oct 2021Ampang, Selangor, Malaysia
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Marketing Executive TraineeAr-Rahnu Express, Habib Jewels Jan 2020 - Dec 2020Ampang, Selangor, Malaysia• Host and coordinate weekly Facebook LIVE• Monitor social media account : Facebook, Instagram, Twitter, and Youtube• Monitor Google My Business performance for each showroom location• Monitor Waze advertisement account• Handling customers inquiries/complaint through social media/website/email• Design visual for daily social media postings and public holiday announcement using CanvaPro, Inshot and Kinemaster• Liaise with mall management for mall marketing• Liaise with Habib Marketing and Communication department for any marketing collateral• Content creator• Analyze weekly showrooms footfalls through Jemysis systemAchievement• Uphold a post sharing campaign among showrooms staff to increase engagement on company social media account• Increase in Facebook reach of 26.5% and Instagram reach of 82.8%• Pioneer in Facebook Live for Ar-Rahnu Express
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Executive TraineeEkuiti Nasional Berhad (Ekuinas) Jan 2020 - Dec 2020Ampang, Selangor, MalaysiaEnrolling an on-the-job training with intensive courses provided in terms of self-development and also corporate skills from acknowledge trainers. -
Operations ExecutiveKoperasi Muafakat Makmur Berhad Aug 2019 - Dec 2019Kuantan, Pahang, Malaysia• Documented for Koperasi minutes meeting• Coordinated and hosted Facebook Live• Assisted jewelry shop (Makmur Gold Bhd) daily operation• Offline marketing: Opened booth at events• Online marketing: handled and monitored company Facebook page• Assisted in Makmur Academy interview session• Assisted in handling jewelry shop agents• Assisted in preparing proposals for stakeholdersAchievement• Introduced a tagging method for jewelry stock at the back office and helped reduced 50% of the daily operation process.
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Makmur Academy 1.0 TraineeKoperasi Muafakat Makmur Berhad Apr 2019 - Jul 2019Kuantan, PahangOffline marketing : Opened booth at events• Online marketing: Facebook Ads• Coordinated and hosted Facebook Live• Assisted jewelry shop (Makmur Gold Bhd) daily operationAchievement:Assistant chairman for KOMAKMUR opening events.
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Sales Person Cum ClerkPahang Motor Jul 2018 - Apr 2019Pahang, Malaysia• Sold a variety of motorcycles• Handled loan for customers• Ran daily showroom operation• Ran daily Facebook marketing• Assisted in daily cash in• Handling outstation showroom new clerk• Achieved monthly sales target
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Master Of ScienceUniversiti Putra Malaysia Jul 2015 - Jul 2018Pahang, MalaysiaMaster of Science (M. Sc.) – AquacultureFaculty of Science, Universiti Putra Malaysia (UPM), MalaysiaThesis: Lethal dose, clinical signs, pathological changes and diseasedevelopment of streptococcus agalactiae following intraperitonealexposure to Javanese medaka (Oryzias javanicus, bleeker 1854)CGPA: 3.938Amal, M. N. A., Ismail, A., Saad, M. Z., Yasin, I. S. M., Nasruddin, N. S.,Mastor, S. S., Muhammad, H. A. R. & Mohamad, N. (2019). Study onStreptococcus agalactiae infection in Javanese medaka (Oryzias javanicusBleeker, 1854) model. Microbial pathogenesis, 131, 47-52.2. Amal , M. N. A, Zarif S. T., Suhaiba, M., Aidil, M. R. M., Zamri-Saad, M &Ismail, A. (2018) The effect of fish gender on susceptibility to acuteStreptococcus agalactiae infection in Javanese medaka Oryzias javanicus.Microbial pathogenesis, 114, 251-2543. M.N.A Amal, C. B. Koh, M. Nurliyana, M. Suhaiba, Z. Nor-Amalina, S. Santha, K.P. Diyana-Nadhirah, M. T. Yusof, M. Y. Ina-Salwany, M. Zamri-Saad (2017) Acase of natural co-infection of Tilapia Lake Virus and Aeromonas veronii in aMalaysian red hybrid tilapia (Orechromis niloticus x O. mossambicus) farmexperiencing high mortality. Aquaculture. doi: 10.1016/j.aquaculture.2017.11.019 -
Humanitarian Aid WorkerMycorps Malaysia Dec 2017 - Mar 2018UgandaMYCORPS: MISSION 5 AFRICA (Uganda)Humanitarian Leadership ProgramDecember 2017 - March 2018One month pre-deployment training in Malaysia -• UNHCR, UNICEF, Design Thinking, Sustainable Development Goals (SDG), Community Engagement, Permaculture,Urgent Deployment, crowdfunding online, and offline.Two-month deployment in Kampala, Uganda• Set up a mini library in St. Rozalia Kindergarten School• Built a new classroom and renovated the current classroom for St Rozalia Kindergarten School• Collaborated with local NGO, For Good Reason (4GR) in social entrepreneurs program with local single ladies in KatangaSlum• Collaborated with local NGO, Youth Aid Africa (YAA) in social entrepreneur program with South Sudanese womenADDITIONAL INFORMATIONrefugees in Bidibidi Refugee Settlement, Yumbe, Northern Uganda• Food for the homeless in Kampala• Food for the tahfiz school in Kampala• Chldren's Day with Katanga Slum Kids• Mobile Clinic for Katanga and nearby residence (Bwaise, Makerere) which providing HIV test, blood glucose test, bloodpressure test and family planning consultation.
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Bachelor StudentUniversiti Putra Malaysia 2010 - 2014 -
Internship TraineePerbadanan Putrajaya Jun 2013 - Aug 2013Putrajay
Siti Suhaiba Mastor Skills
Siti Suhaiba Mastor Education Details
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First Class Degree Honor -
Second Class Upper -
Kedah Matriculation College, ChanglunLife Science -
Sekolah Menengah Sains Sultan Haji Ahmad Shah, Kuantan, Pahang6A 4B -
PeoplelogyData
Frequently Asked Questions about Siti Suhaiba Mastor
What company does Siti Suhaiba Mastor work for?
Siti Suhaiba Mastor works for Tuahvet Sdn. Bhd.
What is Siti Suhaiba Mastor's role at the current company?
Siti Suhaiba Mastor's current role is Digital Marketing | SEO | Certified Associates Data Engineering | Customer Experience.
What schools did Siti Suhaiba Mastor attend?
Siti Suhaiba Mastor attended Universiti Putra Malaysia, Universiti Putra Malaysia, Kedah Matriculation College, Changlun, Sekolah Menengah Sains Sultan Haji Ahmad Shah, Kuantan, Pahang, Peoplelogy.
What skills is Siti Suhaiba Mastor known for?
Siti Suhaiba Mastor has skills like Microsoft Office, Histology, Microsoft Word, Bacteriology, Basketball, Canvapro, Ecotoxicology, Microsoft Powerpoint.
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