Leading & executing all performance marketing initiatives for Spark Health, guiding a small team in strategizing and executing marketing campaigns across various channels. With a hands-on approach, I manage SEO, Content Strategy, Facebook Ads, Email Marketing, Google Ads, and social media, driving significant sales growth and boosting overall performance for Spark Health.Strategizing and executing end-to-end Marketing Operations of Spark HealthLead and manage a small marketing team, providing strategy and support in achieving goalsTake a hands-on approach in all marketing initiatives, including SEO, Google ads, GMB, email campaigns, Facebook ads, and other social media platformsManage, optimize, and monitor Facebook and other social media campaigns. Scaled leads by 5x times and reduced CPL by 25% Strategize, build, and execute email campaigns to the existing patient database and leads. Optimize subject line, content, time of delivery for higher open rates and CTAManage and execute Google Ad campaigns with the SEM teamWork closely with the SEO team to optimize Local Search listings and both on-page and off-page activitiesOwn all Sales performance and Marketing reports by defining the right KPIs to measure performance – Review sales numbers, leads across campaigns, email performance, consultation schedules and sales calls on a daily basisCollaborate closely with clinic stakeholders to strategize and implement effective marketing initiativesCreate and maintain marketing calendars to ensure timely and cohesive campaignsDevelop content calendars aligned with marketing objectives and audience preferencesUtilize analytics data to understand user behavior, identify areas for improvement, and optimize marketing effortsCoordinate with the sales team to improve lead-to-sales conversion rates by defining and implementing appropriate sales cadences, providing feedback on customer calls, fine-tuning sales messaging

Successfully led a high-performance marketing team, playing a key role in the go-to-market strategy for a new product launch in the Driver Education segment, which resulted in a $5MM revenue increase within three years. Managed annual marketing budgets of around $13MM. Scaled SEM campaign revenues from $3.6MM to $22MM and scaled margins from $1.6MM to $6.7MM over five years. Along with the CRO team executed over 500 A/B tests with a 35% win rate. Played a crucial role in restoring SEO rankings after significant Google algorithm updates. Additionally, I spearheaded strategic pricing initiatives that maximized revenue per visitor and boosted long-term customer value.Managing end-to-end Marketing Operations of Aceable’s offshore arm. Leading a team of highly skilled Marketers, instituting & executing high-level digital marketing strategiesPlan and execute marketing strategies in line with the company goals with the help of key function stakeholders pertaining to SEO, SEM, Business Development and Analytics functions. SEM – Optimize on the 80/20 rule and look for new opportunities, focusing on sustainable ROI growthSEO – conduct detailed technical audits to understand SEO opportunities that improve Organic RankingWork closely with the Analytics team to drive & deliver all reports & analysis (new, scheduled & Adhoc). Guide and mentor the team on complex data requirements to provide actionable insights Steering efforts in building and streamlining the business performance review process. Help in deriving actionable insights allowing channel owners to review and take actionDriving Pricing Strategy (product price & upsells) resulting in higher AOV, RPV and thereby growing customer LTVConceptualizing & implementing competitive strategies for generating sales and interpreting the competition to fine-tune marketing strategies and achieve revenue goalsMentoring & motivating the team to help deliver team & company goals and be focused to achieve the set targets