Sivachandran Balakrishnan Email & Phone Number

Thiruvananthapuram, Kl, In

Remote

Digital Marketing Mentor (Training, Recruitment, & Support)Develop and deliver training programs to equip team members with the latest digital marketing skills and best practices.Source, attract, and recruit top digital marketing talent to join our growing team.Provide ongoing career coaching and guidance to help digital marketing professionals achieve their goals.Offer technical support and troubleshooting for digital marketing tools and platforms.

Chennai, Tamil Nadu, India

Thrilled to join Sulekha.com as the General Manager Digital Growth!In this leadership role, I'm responsible for overseeing an integrated marketing team across Sulekha Group's diverse businesses and verticals. I leverage expertise in B2B and B2C marketing for both Indian and US audiences to achieve ambitious results.Key areas of focus:Brand Marketing: Develop and execute comprehensive strategies to elevate brand visibility and resonance across all channels.Performance Marketing: Drive customer acquisition, conversion, and retention through data-driven digital marketing initiatives (PPC, SEO, email, social media).Team Leadership: Foster a collaborative and results-oriented environment, setting clear goals, mentoring team members, and monitoring performance.Cross-functional Collaboration: Align marketing efforts with overall business objectives by working closely with product, sales, and other relevant teams.Budget Management: Develop and manage marketing budgets for optimal ROI, ensuring efficient resource allocation.Analytics and Reporting: Establish a robust framework to track key marketing metrics and translate insights into actionable recommendations.Innovation and Adaptability: Stay at the forefront of marketing trends and technologies, advocating for the integration of innovative strategies and adapting to changing market dynamics.US Market Expertise: Tailor marketing strategies for the US audience, leveraging deep understanding of regional trends, consumer behavior, and competitor activities.I'm passionate about leveraging the power of digital marketing to drive growth and positive impact. Look forward to contributing to Sulekha.com's continued success!

Las Vegas, Nevada, United States

Increased organic traffic and click-through rates (CTR) for small and mid-sized service area businesses in the US.Developed and executed comprehensive SEO strategies to improve website visibility and drive targeted traffic through on-page optimization, keyword research, and technical SEO audits.Optimized internal linking structure, implemented keyword mapping strategies, and prioritized user experience for improved conversions.Conducted competitive analysis to stay ahead in the market and implemented advanced SEO techniques to maximize results.Utilized SEO tools and software effectively to track progress and measure success.Enhanced local presence and search engine rankings for clients through Google My Business (GMB) optimization.Managed and optimized Google Business Profiles, implementing strategies to improve local search ranking and drive local traffic.Conducted in-depth keyword research for local SEO to identify high-value and relevant keywords.Effectively utilized GMB features like posts, photos, and videos to showcase client offerings and events.Developed strategies for successful verification of Google Business Profiles and managed citation building for enhanced online presence.Increased client leads, conversions, and engagement through GMB optimization and reputation management.

Chennai, Tamil Nadu, India

Led a team of 45+ associates, overseeing daily operations and conducting comprehensive training sessions for 200+ interns in SEO, digital marketing, AI trends, and social media strategies.● Devised and executed strategic social media initiatives to amplify brand visibility, crafting compelling content across various social media platforms.● Conducted over 250 SEO audits and implemented 150+ experiments, resulting in improved client campaign performance and timely resolution of escalations within agreed SLAs.● Successfully managed the hiring process, interviewing over 400 candidates, and implemented strategic resource planning for optimal team performance and client satisfaction.● Established robust work processes, set KPIs, and conducted one-on-one sessions to motivate associates, resulting in a high-performance team.● Orchestrated end-to-end campaigns, ensuring best practices, and collaborated with cross-functional teams for seamless execution.● Crafted and implemented content and social media strategies, optimizing website content and increasing search visibility across various platforms.● Implemented On-Page, Off-Page, and Technical SEO strategies, utilizing tools such as Google Analytics UA & GA4, Google Search Console, SEMrush, Moz, and Ahrefs for comprehensive optimization.● Utilized automation tools for PPC campaigns, incorporating A-B testing methodologies, and managed search engine marketing budgets. ● Conducted email marketing campaigns, leveraging tools like Mailchimp, Pitchbox and Respona, ensuring targeted and engaging communication with the audience.● Conducted market research and competitor analysis, generating reports to monitor website performance, search engine rankings, and domain authority.● Cultivated relationships with search engine providers for industry insights and provided periodic training for the entire SEO team on evolving industry trends.

Chennai, Tamil Nadu, India

● Plan and oversee all aspects of our digital marketing department including our SEO/SEM, marketing database, email, and display advertising campaigns.● Brainstorm new and creative growth strategies● Plan, design and manage our social media platforms.● Develop and monitor the campaign and digital marketing budget. Measure ROI and KPI's.● Identify trends and insights, and optimize spend and performance based on the insights.● Prepare accurate reports on our marketing campaigns overall performance.● Manage the digital marketing team of SEO analysts, content writers and Graphic designers● Plan weekly activities and track the progress of the activities for internal team members● Evaluate important metrics that affect our website traffic, service quotas, and targetaudience.● Track and measure SEO and Google Analytics metrics and provide reports● Oversee and manage all contests, giveaways, and other digital projects.● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.● Develops strong, trusting relationships between clients and agency, providing leadership and support during strategy, ideation, and execution.● Manages client expectations, brings issues/concerns to clients' attention before they become problems, offers potential solutions and advises potential delivery delays.

Chennai Area, India

Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.Plans and executes all web, SEO/SEM, database marketing, email, social media, search, and display advertising campaigns. (PPC)Designs build and maintain our social media presence on Facebook, Instagram, Twitter, etc.Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Identifies trends and insights and optimizes spend and performance based on the insights.Brainstorms new and creative growth strategies through digital marketing.Plans execute and measure experiments and conversion tests.Collaborates with internal teams to create landing pages and optimize the user experience.Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.Identifies critical conversion points and drop off points and optimizes user funnels.Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.Maintains digital marketing staff job results by counseling and disciplining employees, and planning, monitoring, and appraising job results.Maintaining the Magento 2 based webshops (blacktulipflower.com, juneflowers.ae, and 5 + websites.) and leading the online sales teamImprove SEO and PPC Performance and key marketing metrics with SEO strategies by analyzing Google analytics, search console, Spy Fu, SEMrush, Matomo, and other marketing/analytics tools

Chennai Area, India

Includes but is not limited to.. • Deliberate planning and goal setting • Development of brand awareness and online reputation • Content management • SEO (search engine optimization) and generation of inbound traffic • Cultivation of leads and sales • Client facing • Manage social media marketing campaigns and day-to-day activities including: • Develop relevant content topics to reach the company’s target customers. • Create, curate, and manage all published content (images, video and written). • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. . • Develop and expand community and/or influencer outreach efforts. • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). • Design, create and manage promotions and Social ad campaigns. • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. • Analyze key metrics and tweak strategy as needed. • Compile reports for management showing results (ROI) • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. • Monitor trends in social media tools, applications, channels, design and strategy • Implement ongoing education to remain highly effective. • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Chennai, Tamil Nadu, India

Develop and manage digital marketing campaignsOversee a social media strategyManage and maintain the organisation’s website(s)Write and optimise content for the website and social networking accounts such as Facebook and TwitterTrack and analyse website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionContinually work on the Search Engine Optimization of the website(s)Fix any errors or bugs in online contentCreate online banner adverts and oversee pay per click (PPC) ad managementWrite copy for email marketing campaignsIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Chennai Area, India

• Administrator for Magento based Ecommerce Website, Facebook and Twitter blog pages.• Performing SEO, SEM and Social Media Marketing activities, which includes Google AdWords, Analytics for blog site mobileadviser.co.in, SM pages and other company websites.• Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite development, newsletter marketing and all agency deliverables • Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness • Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns • Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc. • Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click • Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility

Chennai Area, India

Dealing Elite customers by helping them to transfer their data from mobile to mobile for more the 18 months. Expert in smartphones, tablets with all latest brands like Apple, Nokia , Samsung , HTC, Sony, LG, Micromax, Motorola etc. clearing software issues by software updating and trouble shooting. Specialist in Windows phones and Apple IOS products, having good experience in customer relations as well.

Master Of Business Administration (M.B.A.), International Business

Bachelor'S Degree, Computer Engineering

Activities and Societies: NCCWith lots of efforts finished my Engineering in Computer Science.