Responsibilities include developing and driving the group-wide marketing strategy, to achieve key business objectives. Leverage excellent relationships with partners & international, state-of-the-art, Cyber and Information Security technology manufacturers, in support of sales processes and overall market penetration. Also under my purview are Amtel group’s various communication channels, which includes PR, social media, ATL / BTL advertising, lead generation campaigns, online presence, etc.. I produced all subsidiaries events & managed marketing budgets & KPI'sSince the inception of Amtel and over my 15 years with the group, we’ve designed and delivered innovative marketing solutions, tailored to bring market awareness and a flow of new business to our B2B resellers in particular and our distribution channels in general.Recent projects: ► Designed and oversaw our resellers’ websites, allowing for superior, real time client accessibility to product specifications, and direct access to inventory. ► Awarded the prestigious Cisco Champions Award for 2019► In 2020 and in response to the challenges of the Covid pandemic, created a strategic plan to increase the penetration of Cisco’s MERAKI solution, over a period of 30 days. Strategy included; creation of digital technical tutorials filmed and launched concurrently on WebEx and other channels, special lead generation promotions, and the launch