Etelier is an innovative fit technology transforming the personalized retail experience through computer vision and AI models by recovering the shape and metric size of garments and the customers.- Lead all operational aspects of Etelier’s R&D subsidiary Etelier Lab including research partnership with University of Haifa’s world renowned robotics lab, business development, product development and market fit analysis, and capital raising activities. - Oversee cross-functional teams and partnership leads for testing, development of brand personality and visual imagery, including social media voice across Facebook, Instagram, and Twitter.

Complét is a bag brand which has been worn by celebrities and influencers like Celine Dion, Jenny Walton, Mr. Bags, Leaf Greener, Gu Xiayan, Thora Valdimars and more. Handcrafted in Northern Italy. The company has already partnered with top stores- Shopbop, Neiman Marcus, Selfridges, Browns Fashion, Farfetch, La Rinascente, Printemps, Antonia Milano, Macondo, Lane Crawford HK & China, United Arrows, Beams Japan, Ron Herman Toyko, Isetan, theiconic.com, and more since launching into the international market in 2017. The brand has been hailed as one of the top cult brands to know by Vogue UK, Vogue Italia, BoF, theCut and featured in WWD, Business Insider, Harpaar’s Bazaar and more. Visit complet-o.com.Oversaw all creative aspects of the brand, established brand identity and design integrity.- Led the design team from concept to finished product including sourcing, pricing and purchasing of materials as well as sketch to sampling of all designs for 4 collections a year.- Oversaw overseas development team’s extensive research on trends and materials to inform creative direction and designs, while staying true to the brand's aesthetic.- Led the art direction of seasonal concepts and mood-boards, for use in showroom displays and collateral, marketing presentations, look books, and collaborations with external wholesale partners and influencers. - Managed relationships with overseas factory, including development, sourcing, production and quality control ensuring that they met the brand's standards.- Designed store concepts for pop-up shops to create an immersive brand experience.