Sivan Stein Email & Phone Number

Tel Aviv District, Israel

Israel

• Strategic planning in building the Beauty category as a significant player in the market• Acquiring new shoppers via Terminal X platforms and media campaigns• Enhancing the UI in order to match the category characteristics• Commercial management incl. daily engagement with Terminal X Beauty suppliers

• Successfully managed a proposal for a strategic tender which resulted in more than doubling ofthe business volume• Characterizing & implementing the new business using matrix management skills syncingdepartments/partners within and out of the organization (Coty global, legal, finance, logistics, commercial,sales etc.)o The project requires high negotiation skills, crisis management, tasks prioritization & highleading capabilities• Achieved year-on-year sales… Show more • Successfully managed a proposal for a strategic tender which resulted in more than doubling ofthe business volume• Characterizing & implementing the new business using matrix management skills syncingdepartments/partners within and out of the organization (Coty global, legal, finance, logistics, commercial,sales etc.)o The project requires high negotiation skills, crisis management, tasks prioritization & highleading capabilities• Achieved year-on-year sales growth in a declining market through identified portfolio management, andout of the box activities & solutions• Owning Go-2-Market strategy; portfolio building, define marketing mix, pricing and assortmentstrategy• Direct management of marketing team• Developing and managing annual marketing plan. Leading ATL, BTL, digital, social media and PRactivations together with strategic partners (retailers, agencies, in house functions)• Managing the ongoing close relationship with the international supplier, through workflowsimplementation (P&G), detailed reports, monthly analysis and in-country and abroad business meetings• Managing the brands' P&L and performance on monthly basis• Leading an annual joint business planning with top retailers• Monitoring inventory plan and purchase forecasts Show less

Israel

• Managed a portfolio of brands in all price segments of the category. • Lead and managed strategic launches in two sales channels, focusing on category expansion and sourcing change which drives a major product change.• Lead marketing campaigns with strategic partners in the following domains: advertising and digital marketing, social networks, PR, sales promotion, media• Daily interaction with colleagues worldwide for strategy discussions, brainstorming and… Show more • Managed a portfolio of brands in all price segments of the category. • Lead and managed strategic launches in two sales channels, focusing on category expansion and sourcing change which drives a major product change.• Lead marketing campaigns with strategic partners in the following domains: advertising and digital marketing, social networks, PR, sales promotion, media• Daily interaction with colleagues worldwide for strategy discussions, brainstorming and reporting.• Managing a micro-marketing project for optimizing brand performance at POS, leveraging market visits and close work with the sales team. Show less

Israel

• Creating and implementing a marketing program of an international premium brand• Planning and managing a multimillion NIS annual marketing budget• Managing and executing high-budget campaigns leveraging a combination of media • Ongoing work with the company headquarters in Amsterdam for joint research and shaping marketing strategy• Leading and managing a strategic launch in the retail channels, addressing regulatory changes in the category• The job required analytical… Show more • Creating and implementing a marketing program of an international premium brand• Planning and managing a multimillion NIS annual marketing budget• Managing and executing high-budget campaigns leveraging a combination of media • Ongoing work with the company headquarters in Amsterdam for joint research and shaping marketing strategy• Leading and managing a strategic launch in the retail channels, addressing regulatory changes in the category• The job required analytical skills, creativity, decision-making ability, negotiation skills, stress resistance, multitasking, teamwork and excellent system understanding Show less

Israel

• Creating and implementing the marketing strategy, including releasing monthly and annual market research reports, and building the annual marketing plans.• Managing a portfolio of brands, including the launch of an “image” premium brand and an intermediate wine series to the off premise with a major success.• Inventing and managing activities in the on premise (restaurants and wine shops), focusing on PR launches, exhibitions, premium events and partnerships.• Supported the launch… Show more • Creating and implementing the marketing strategy, including releasing monthly and annual market research reports, and building the annual marketing plans.• Managing a portfolio of brands, including the launch of an “image” premium brand and an intermediate wine series to the off premise with a major success.• Inventing and managing activities in the on premise (restaurants and wine shops), focusing on PR launches, exhibitions, premium events and partnerships.• Supported the launch of a new visitor center in the winery.• Ongoing work with strategic partners such as: advertising agency, digital agency, sales promotion agency, PR agency etc. Show less

Israel

• Managing the advertising budget in diverse categories• Help creating the marketing strategy for premium customers such as Unilever• Providing key services such as bids management