Marketing Manager
Current• Strategic Marketing & Business Planning: Expertise in developing and executing go-to-market strategies, including segmentation, targeting, and positioning (STP) aligned with business goals.• Product Lifecycle Management (PLM): Skilled in end-to-end product management, pricing strategies, and market research to ensure product success.• Channel Optimization & Dealer Management: Proficient in multi-tier distribution network management, optimizing partner performance to increase sales.• Brand Development & Integrated Marketing Communications (IMC): Successfully led rebranding initiatives and multi-channel marketing campaigns to enhance brand visibility and customer loyalty.• Training and Mentorship: Conducted multiple training programs for dealers, Aurolab sales team and client hospital staff on varied topics. • Market Research & Analysis: Conducted in-depth market research to identify opportunities, enabling data-driven business decisions and effective market strategies.• Sales Force Leadership: Built and led high-performing sales teams, implementing CRM systems, training programs, and pipeline management tools.• Corporate & Digital Communications: Managed digital marketing efforts including SEO, SEM, and social media, increasing online brand presence and engagement.• Data-Driven Decision Making: Leveraged analytics and market intelligence to optimize performance across marketing and sales functions.• Event & Conference Management: Expertise in planning and executing large-scale events, maximizing brand exposure and aligning with strategic objectives.• Budget & HR Management: Managed budgets, measured ROI on marketing campaigns, and oversaw manpower planning, recruitment, and training for marketing teams• OEM Management : Have worked with multiple organizations such in Europe, US and India to enhance Aurolab’s product portfolio. I have also worked with organisations to provide our products to as OEM.
