Family care (Lily, Molett) strategy & portfolio.Brand strategy- Trend analysis, market overview, consumer research, feasibility study and an overall category/ product strategy. Developing long term work planand product portfolio, meeting business KPI and profitability target.Specialized in product development & innovation. Leading a strategic EMEA regional projectAchievements - Regional recognition for outstanding cross functional team leading and project's results. The project was nominated for Regional best practice, "Lily" grew to a 50% Market share at launch (vs 36%), the campaign won Effie Award, 2 new products won the "Product of the Year Award" for 2018 with 97% consumers satisfaction Marketing communication strategy and execution- including targeted and focused activities online and at points of sale.

Managing brand’s ongoing activity, including product portfolio, brand strategy and annual work plans, managing P&L, meeting profitability and sales objectives. managing A&P spend.Responsible of all marketing activities, including: communication plans, social media and data driven loyalty program (newsletters, targeted promotions etc.).Developing and launching product innovation, managing visibility and sales KPI.Improve coupon redemption process using a technological platform specialized in optimize consumer funnel and user experience.Achievements –Significant grow in market share and total brand profitability. Nikol nominated a SUPERBRAND.

Responsible for the leading brand in the alcohol division -analyzing business environment, creating and executing strategy and yearly workplan; meeting budget, profitability and sales objectives.Responsible for all B2B marketing activities-, customers sales incentives, events, targeted promotions, strengthen business relationships (wholesalers, chefs, hotels, etc.)Creating and executing all marketing activities: promotions, events, ATL and BTL marketing campaigns.Working with "Pernod Ricard", preparing and presenting reports and presentations in English.Collaborating with external vendors and internal teams, and participating in international business trips.

Managing premium brands – strategy, yearly workplan, marketing budget, profitability, and sales.

2010- Creating and managing Landwer cafe website 2009- Creating and managing Pitaro office furniture website Creating websites specifications, content writing and ongoing managing via content management system.