Data Analyst
Toronto, Canada Area
Perform data analysis on large datasets primarily in the tourism and consumer goods/services industries in the US. Responsible for statistical analysis, predictive analytics, data integration, and tabulation. Instrumental in researching, recommending, and implementing solutions for business intelligence problems. Key Achievements:+ Statistical Analysis and Predictive Analytics: Carried out statistical analysis using SPSS and Excel on survey and customer data. Performed cross-tabulations, correlations, linear and logistic regressions, and statistical significance tests on datasets of as many as 300,000 cases. Automated statistical tasks using SPSS syntax and some scripting in Excel (Visual Basic and ActiveX components.) + Consumer Behavior Research: Analyzed consumer behavior, sales trends, future purchase intent, and consumer awareness of advertising. Clients included Bell Canada, State Farm Insurance, as well as leading brands from P&G, such as Tide, Crest, and Olay.+ Collaborated With Senior Management On Tourism Research: Performed data analysis and assisted senior management with their research reports on advertising ROI, tourism trends, and travel forecasts. Worked on projects for a diverse client base including New York City, State of Michigan and State of Colorado.+ Spearheaded Asteroid Data Integration: Developed a new revenue stream with the introduction of Asteroid—a cutting-edge, easy-to-use, data-tabulation software. Managed the integration of survey data into Asteroid by an Australian vendor. Authored an end-user guide and provided training and support. Was successful in introducing Asteroid to New York City and assisting them with their data analysis of New York City visitor characteristics; resulted in favourable comment by New York City and decision to re-new subscription for future Longwoods services.