Siva Shankar Email and Phone Number

Proficiently overseeing the comprehensive vegetable category within an FMCG B2B business model, effectively managing all daily operations. Responsible for formulating dynamic pricing strategies and decisions for the entire vegetable category. Showcased proficiency in day-to-day and weekly demand planning, leading to enhanced inventory utilization and reduced inventory holding. Delivered substantial enhancements in Category Sales, Category Penetration, Overall Margins, and… Show more Proficiently overseeing the comprehensive vegetable category within an FMCG B2B business model, effectively managing all daily operations. Responsible for formulating dynamic pricing strategies and decisions for the entire vegetable category. Showcased proficiency in day-to-day and weekly demand planning, leading to enhanced inventory utilization and reduced inventory holding. Delivered substantial enhancements in Category Sales, Category Penetration, Overall Margins, and Inventory Management via strategic initiatives Created and implemented region-specific and city-level SKU assortments, resulting in increased customer satisfaction and sales. Deployed optimal procurement strategies to boost margins, broaden vendor networks, and efficiently manage working capital. Strategically orchestrated successful campaigns, offers, and customer engagement events that aligned seamlessly with business objectives, propelling growth Utilized data-driven insights to gain a comprehensive understanding of daily market trends, empowering informed business decisions and strategic category adjustments Implemented tactical decisions focused on maximizing margins, leveraging real-time information to drive profitability and sustain a competitive advantage. Show less

Served as a Asst. Category Manager for a nationwide sports market, assessing user/customer needs for an $8.6 million (Rs 70 cr) portfolio, and effectively orchestrated profitable distribution across various e-commerce sales channels. Collaborating in a cross-functional environment, engaging with teams in Supply Chain, Production, Online Operations, as well as Brand Management, Merchandising, and Commercial Management. Accountable for the onboarding of new third-party channel… Show more Served as a Asst. Category Manager for a nationwide sports market, assessing user/customer needs for an $8.6 million (Rs 70 cr) portfolio, and effectively orchestrated profitable distribution across various e-commerce sales channels. Collaborating in a cross-functional environment, engaging with teams in Supply Chain, Production, Online Operations, as well as Brand Management, Merchandising, and Commercial Management. Accountable for the onboarding of new third-party channel partners and actively contributing to commercial decisionmaking. Collaborated with a cross-functional team to identify opportunities and establish sales targets for sports categories Oversaw P&L performance and formulated action plans to achieve financial objectives. Conducted data analysis and extracted insights to identify industry and consumer trends related to the product and category Generated forecasts for both existing product lines and new product demand to ensure inventory sustainability Formulating an exit strategy for underperforming products. Strategically planning orders to align product availability with demand for both 1P and 3P channels. Ensuring website hygiene for four sports categories to enhance the user experience. Creating innovative promotional and pricing strategies for the sports categories within the 1P channel Show less

 Served as the business team lead for the online marketplace initiative focused on strategic planning, supply chain management and capability development Responsible for executing and monitoring the complete process starting from product launch to product performance, product positioning to consumer behavior, and further development Ensuring smooth business relations with partners, delivering month-on-month sales growth for the company, and adequate demand generation for sustainable… Show more  Served as the business team lead for the online marketplace initiative focused on strategic planning, supply chain management and capability development Responsible for executing and monitoring the complete process starting from product launch to product performance, product positioning to consumer behavior, and further development Ensuring smooth business relations with partners, delivering month-on-month sales growth for the company, and adequate demand generation for sustainable growth through planning and marketing strategies New Vendor acquisition in the market and vendor development for product alignment, counter promotions, and offerings Researched, analyzed, and monitored the competitive landscape for potential opportunities. Created product positioning to ensure product success in the marketplace Evaluated individual product and overall portfolio profit & loss (P&L) statements and applied this information to key business decisions Managed relationships with marketplace partners covering overall meat and seafood categories Developed a new promotional and pricing strategy for the meat and seafood categories. Analyzed the sales metrics of the categories and gave a deep insight of sales of the product, conducted research to implement current online market trend and tactics for categories Understanding the Market trend, Opportunity, seasonality and work with operational team to increase that sales and volume Monitoring competitor activity in order to identify opportunities for growth in sales or market share Managing relationships with vendors and suppliers to ensure that they meet quality standards, comply with regulations, and provide good customer service Developing marketing plans and campaigns that align with company goals and objectives Making recommendations to upper management regarding budget allocations for specific departments within a company Show less

Manager- Operation and supply chain| Meat the meat Company 2016- 2021 Improve and identify problems related to product distribution, storage, and delivery Partnering with new companies for sourcing for improved quality and minimal price structure which benefited the company in profit and efficiency Directly Accountable for production control and inventory control Work in close liaison with the management team to forecast future projections and set a goal for improving… Show more Manager- Operation and supply chain| Meat the meat Company 2016- 2021 Improve and identify problems related to product distribution, storage, and delivery Partnering with new companies for sourcing for improved quality and minimal price structure which benefited the company in profit and efficiency Directly Accountable for production control and inventory control Work in close liaison with the management team to forecast future projections and set a goal for improving productivity Directed daily operation to keep optimal quantity to the end user Identified inefficiencies and loopholes in the process/business and drove innovation. Led Projects with cross function teams to develop solutions for improved Customer ExperienceAsst Manager I-Operation and supply chain Implementation of new processes and procedures for effective and efficient operations Responsible for the service and quality of the e-Store Customer Care Center Allocation of Orders to different route and distribution of products to the delivery centers Diplomatically enforce negotiations with vendors to arrive at mutually agreeable, cost-saving solutions Order & Sales Forecasting & daily monitoring (B2C) & (B2C) Developed people by providing feedback, coaching, mentoring and guidance in terms of performance improvement, up-skilling and career enhancement Show less