Marketing Technology Associate
Current• Create and/or extend existing designs of email campaigns, landing pages and web pages.• Hand code all marketing and trigger based emails and Responsive HTML templates from scratch.• Working on creative to develop pixel perfect, persuasive email design.• Ensure all email code works, including renderings and links and is optimized to ensure highdeliverability.• Validate rendering consistency of email campaigns across multiple platforms (mobile, desktop), emailclients (Gmail, Hotmail, Outlook, etc.) and various browsers(IE, Mozilla, Opera, Safari, Chrome, etc) in Litmus Tool.• Strong knowledge of email compliant HTML and email marketing platforms and email application tools like MailChimp & Email on acid and ORACLE ELOQUA MARKETING AUTOMATION TOOL.• Build highly responsive front end web applications using the latest techniques amongst a team of exceptional designers / developers. • Troubleshoot technical issues related to HTML email templates.• Understanding of dynamic content and personalization.• Training the other team members on Web development & the process of the client.• Issue fixing & supporting other team members in their work.
