In my role at PlayQ over the past five years, I’ve led a high-performance data analytics team, significantly contributing to the successful launch of Treasure Party, a popular match-3 puzzle game. I’ve spearheaded innovations in level optimization, live ops events, user acquisition strategies, and predictive modeling for lifetime value and retention. Additionally, I have led the development of several analytics frameworks, including a robust, in-house data infrastructure with a Bayesian approach to experiment evaluation, enhancing the company’s ability to make rapid, data-driven decisions.I’m hiring highly motivated data analysts and data scientists to join us in turning data into insights that boost player engagement and innovation across our games. In this role, you’ll work with massive datasets, help answer important questions, and make a real impact on the future of our games and strategy.

Led the analytics & data science initiatives at Tillster, a leading provider of digital engagement platforms and solutions, primarily for the QSR and FCD restaurant industry.

Led the analytics, data science and digital marketing initiatives at Whalerock Industries.

Whalerock Industries is a Santa Monica based company with interests across the media and technology landscape. Whalerock’s digital brands include Wonderwall, Moviefone, Mandatory, Mom.me, Tested, glo, PawNation, Purple Clover, Cinefix and Skye, among others. Whalerock Industries has strategic alliances with MGM, Starcom MediaVest, P&G, AOL, AARP, Microsoft, YouTube and other major global institutions to bring world-class premium content and experiences to tens of millions of people every month across all devices and screens.

Led analytics & optimization initiatives at Instantly (formerly uSamp) - a premier provider of technology solutions and targeted survey respondents to market researchers.• Areas of focus include managing web, mobile analytics, A/B & multivariate testing, revenue & operational analytics & SEO.• KPI & dashboard development: Present key analyses and actionable insights, such as break-even, lifetime value (LTV) and cohort analysis, to executives & internal/external stakeholders to increase revenue & profitability.• Market research insights: Create client-facing dashboards highlighting brand awareness, sentiment analysis & Net Promoter Scores for brands.

A strategic consulting gig to develop requirements for advanced mobile game analytics for this fast growing mobile game network.

Primary role was to understand and influence online user behavior in one of the largestwebsites in the world. Accomplishments include, • Led the analytics team in implementing the Google Analytics Premium product (one ofthe first beta customers of this new product from Google).• Evaluated a series of open-source BI products including Hadoop and Pentaho/Kettle aspart of migrating a petabyte big data environment to an open-source BI stack that wouldresult in significant budget savings. • Played a critical role in the data related due-diligence process as part of the sale of thecompany.

Played a significant role in transforming the organization from a gut-based decision-making to a data-driven decision-making culture. Also played the role of the subject matter expert in all things analytics (incl. data collection, reporting and analysis) & optimization, supporting different product verticals and organizations (incl. marketing & monetization) within MySpace. Accomplishments include,• Led requirements definition and development of a web analytics data warehouse to cater to the advanced analytics needs of one of the largest data environments in the world.• Led a cross-product initiative to measure and improve the viral growth of content and friendships within MySpace. Efforts included creating a measurement framework, launching a dashboard, auditing the entire website for optimal use of viral hooks/levers, owning cross-product roadmap and educating and training key stakeholders across the company through workshops.• Defined and launched a robust A/B multivariate testing platform that has helped product owners to optimize user engagement on various products/features of the social networking site.• Managed the development and launch of a new Sign Up process for MySpace by doing extensive A/B testing of various alternative flows, which resulted in a 20% increase in signup conversion rate.• Defined and launched a Games recommendation module for the MySpace Games/Developer platform incorporating predictive and machine learning algorithms resulting in a significant increase in games adoption and engagement by users.

• Advised high profile clients (incl. BBC and L’Oreal) on enterprise web analytics implementations and offering best practices consultations that resulted in greater customer satisfaction and higher revenue through up selling. • Led a cross-functional team from different portfolio companies across the globe to integrate analytics and targeting solutions to BlueFreeway’s blu. digital marketing platform.

• Successfully developed and launched Sage Audience Management Platform v 3.0 (SageAMP), a rule-based, on-site behavioral targeting solution, resulting in 6 new high profile clients (incl. Virgin Media) in the post launch quarter.• Key member of the executive team involved in the sale of the company to BlueFreeway, Australia.

• As the co-founder of the company, designed an enterprise class web analytics product (SaaS) from scratch, led the development team to build it and successfully implemented for some of the largest web sites/ publishers including BBC, Washington Post, Chicago Tribune, Los Angeles Times, Cox Newspaper, Guardian and EW Scripps.• Invented a patented data processing algorithm (ETL) to efficiently process billions of rows of click-stream data that resulted in 90% improvement in efficiency in terms of processing time & storage.• Led engineering team to build a novel OLAP reporting engine with the capability to slice-and-dice web analytics reports across different user and content dimensions.• Established an offshore development team in India and incorporated several agile software development best practices that led to significant cost savings.• Pioneered the use of user segmentation analysis (content, demographic, geographic & behavior) in analyzing web traffic which enabled media companies (incl. Washington Post, Los Angeles Times and Chicago Tribune) to get an unprecedented knowledge about their customers.

• Developed and implemented web, client-server and data warehousing applications for Fortune 500 companies including RR Donnelley & Sons, ABN-AMRO, Disney Interactive and Careerbuilder.com.

• Participated in various software development projects in parts inventory control, warehouse management system and supply chain management of this Indian automotive giant.