On boarded to create and establish a stand-alone sustainable lifestyle brand• The vision was to demonstrate the company’s commitment to revitalised our forests, drive change by inspiring & empowering Malaysians to have a positive impact• Successfully created and launched the CANOPY “Where Fashion Plants Forest” brand which plants a tree for every T-shirt sold. The project has planted 800 trees within the 1st year; since its launch in October 2022.• Proactively ensured that the production of the GOTS certified cotton t-shirts from certified carbon-neutral suppliers• Produced “Women in Reforestation” video in conjunction with International Women’s Day 2023, that garnered 1.02 million views within 3 weeks on YouTube since the 9th of March 2023.• Created the Canopy (@canopyforearth) Instagram account which reached 62.6 thousand accounts in the month of March 2023• Produced and launched a YouTube series, “Canopy Green Talk” – interviews with environmentalists, conservationists and personalities advocating sustainability.

Managed a team of 6 as head of:1. Marketing & Business Development2. Medical Tourism3. LegalResponsibilities include:1. Increasing patient load to achieve hospital revenue targets2. Identify, acquire, and grow new relationships with various stakeholders in the eye care industry and medical tourism segment3. Implementation of brand communication campaign for the hospital4. Devise marketing strategies across products 5. Ensure that all of marketing programs are in compliance with internal policy as well aligned to short/long term strategies.6. Monitor implementation progress and track7. Oversee all legal and contractual matters for the hospital

Part of the team tasked with the strategic planning and implementation of the hospital's business expansion plans. This included identifying and building strategic partnerships to grow the different business segments.

Consulted on brand and marketing communications, and content creation for:1. Pesona Pictures Sdn Bhd 2. Karamia Sdn Bhd (Formerly known as Kiss Creative Sdn Bhd) – KAVITA fashion brand 3. L. Inc Sdn Bhd (Formerly known as La Scheers Co Sdn Bhd)

• Key member of the Integrated Strategic Solutions Sales TeamIntegrated a holistic approach to product development and innovation with a 360 media sales approach and was responsible for the brand marketing of the Group to create a strong platform for the Redberry brand that saw the group gain notable traction in the market in it’s 1st year.• Successfully rebranded the Redberry brand with the objective of creating a legacy brandCommenced and oversaw the rebranding exercise, resulting in new Redberry logo, umbrella branding strategy for the Redberry group of companies and developed a more consistent, cohesive message to the market.• Content creation for Redberry