Help my teams understand our customers so that we can deliver best-in-class design and customer experiences.Drive experience planning projects designed to align business and customer goals. Methodologies, tools and processes include: personas, customer journey maps, design thinking, mental models, competitive and best practices analysis, data analysis, future-vision “North-star” design prototyping, and user-based research analysis.

Develop and manage long-term strategic initiatives including R&D, interactive design model prototypes, user experience metrics, and persona development, as well as application support on projects that span sales, service and support for AT&T.com.Job description from my employer: Primarily responsible for working with internal business teams to uncover actionable insights from user research and develop meaningful strategies for improving interactive experiences. The UX Strategist must have a passion for learning and stay connected to industry and technology trends as they pertain to creating meaningful user experiences. Ultimately, the goal is to find a balance between the needs of the business while constantly being an advocate for the customers' needs.Core responsibilities:• Assist with a wide range of user-centered research tasks including usability testing, contextual and stakeholder interviews, and data analysis• Lead group activities geared toward organizing and structuring a strategic framework and goal architecture• Lead group activities geared towards developing user stories using tools such as personas, scenarios and journey maps• Create presentation deliverables and drive associated assets such as wireframes, workflows and interactive prototypes• Develop, monitor and analyze success metricsQualifications:• Solid understanding of user-centered design principles, as well as a strong interest in contributing to the cultural shift associated with a customer centric approach• Effective communication skills, both written and verbal, along with strong presentation skills• Familiarity with design and prototyping tools such as Adobe Creative Suite, Visio, Omnigraffle and iRise• Familiarity with UX tools such as personas, journey maps, functional needs matrix, agile user stories• Familiarity with the capabilities and limitations of front-end technologies such as HTML, HTML5, CSS, Javascript, and CMS – particularly Teamsite and CQ

Oversee the brand voice for the online web space of the wireless site for AT&T, formerly Cingular. Write, edit and manage the content and assets for the Business to Consumer channel.

Manage the Content Management team, responsible for editorial tone and strategy for Cingular Online. Key stakeholder in 2006 site redesign. Content Managers have the dual role of writing/editing and project managing across IA, design and development teams within the Content & Creative Services team.

Responsible for managing the "Business Center" portal on AT&T Wireless, including writing, editing and producing. Managed the merger of all business-to-business content pages for AT&T Wireless and Cingular, reducing files and maintenance by 35%, without losing any content. Proposed projects and site enhancements while managing product and service updates from internal clients.

Wrote, produced and edited music. Worked with bands to produce music albums. Created music-education-based software tools.

National Clients included Microsoft (lead writer for Windows XP interactive and POP), Mrs. Field's Cookies, PBA, VoiceStream (now T-Mobile) and Seattle's Best Cofffee. Local clients included Seattle Aquarium, and Molbak's.

Taught three quarters of Introduction to Copywriting.

This is the name of the company after it changed from Horton Lantz & Moracco.