Sivilay Henry Email & Phone Number

Newport Beach, California, United States

Lead the development and implementation of marketing strategies across branding, digital media, advertising, public relations, and more. Collaborate with key departments such as Sales, Revenue Management, F&B, Spa, Residence, and Club to ensure the property maintains its unique positioning and drives maximum revenue. Develop creative initiatives such as pop-up events, holiday promotions, and community partnerships.

Anaheim, California

Created the first corporate marketing team and led them in generating profitable revenue for all applicable units by fully leveraging marketing programs at the property and market level and ensuring marketing efforts were effectively integrated with the selling efforts of the organization. Key accountabilities included ensuring pull through of relevant national sales and marketing programs, channels, platforms, and initiatives; developing and implementing property and market-based programs based on local need-times and demand generation opportunities; assisting in the sale of commercial real estate; exploring and developing community partnerships; assisting with political campaigns; establishing company’s charitable giving plan; gaining publicity for the company as well as re-branding the company. I am most proud of helping open the award-winning Westin Anaheim Resort; bringing The Anaheim Hotel from #77 on TripAdvisor to #3 and getting Avenue of the Arts Costa Mesa, A Tribute Portfolio Hotel recognized as #10 in Southern California on Conde Nast Traveler Readers' Choice Award 2024.

Southern California Area

Managed and maintained on-going relationships with Luxury properties and owners while working closely with other marketing knowledge experts to verify marketing initiatives were executed to the optimal level at the property and regional levels. Served as the primary marketing resource for a collection of eleven Luxury hotels, spanning the Southwest Region (San Diego up to Santa Barbara and over to Tucson) for Brand, Marketing and Digital needs. Specialized in designing customized annual marketing and implementation plans for each property including setting key marketing goals and identifying and maximizing key marketing channels to be utilized to reach business goals.

Greater Los Angeles Area

Directed seventeen Ritz-Carlton hotels from Toronto to Maui in maximizing marketing channel integration and spending optimization, compliance with brand marketing standards, pull through of brand and regional promotions and programs as well as elevating the creative quality of advertising, content, photography, video, collateral and storytelling. Helped open and convert multiple hotels.- Consistently grew business for The Ritz-Carlton hotels in the Western Region with average online revenue growth of 22% YOY and online room nights growth of 17% YOY- Created regional and cooperative marketing opportunities and partnerships to help hotels achieve business goals. - Developed/enhanced brand tools and programs that focused on increasing marketing efficiency for all Ritz-Carlton properties. - Shared best practices and industry trends with hotels. - Championed hotel concerns and desires to Corporate which influenced changes to programs and standards. - Educated and challenged hotels, vendors and colleagues on innovation and inspired continuous improvement.- Won 2014 Marriott International Global Marketing Award for Field Marketing Superstar

Created, managed, and executed on multiple cluster and property based marketing and ecommerce plans for 75 to 150 Marriott select service and extended stay hotels in the Western Region and then twelve Marriott full service hotels in the Northern California/Pacific Northwest Region. Spanning JW, Renaissance, Marriott, Courtyard, Fairfield, SpringHill Suites, Residence Inn and TownePlace Suites brands. - Worked with advertising, SEO and public relation agencies. - Pulled through national and regional promotions and initiatives. - Led photo shoots and ensured brand identity pull through in all collateral, marketing initiatives and consumer touch-points. - Opened and converted multiple hotels.- Sold hotel management and owners on value of field marketing services and initiatives.- Won 2009 Marriott International Western Region Award for Best Integrated Marketing & eCommerce Plan for Renaissance Hotels.

Grew advertising revenue and hotel distribution in primary territory of Southern California by acquiring new advertisers. Advised and executed new marketing strategies to improve the business of hospitality TV advertising on City Explorer TV.

Sold advertising in the magazine to local businesses interested in targeting travelers. Managed client relations, acquired new clients, created/executed own marketing campaigns and concierge events for multiple clients to help them showcase their offerings to concierge in the area with the hopes the concierges would recommend their business to the travelers and guests that frequent area hotels.

Transformed from a Sales Executive to a Major Account Executive by exceeding goals and gaining new clients. Managed a 10+ million dollar territory. Increased business by up-selling multiple product lines to major clients in the mailing/shipping industry.

Chicago

Started as a Media Associate and was promoted to Media Supervisor through the successful management of multiple client accounts. Managed advertising budgets of $60+ million annually for Procter & Gamble (P&G). Trained and supervised three associates covering various P&G brands. Consulted on media investment strategies and developed and executed advertising plans for different new and established P&G brands. Served as the group head of Mission Control (competitive research system), overseeing target and competitive research analysis projects.- Won Procter & Gamble's Global Best New Innovation Award for 2000-2001.- Researched and introduced a new distribution idea to Crest Toothpaste that resulted in an incremental $3 million investment.- Persuaded Max Factor Cosmetics to invest in an incremental $10 million in personally managed funds.